Mu Si, a fresh and soft cheese, is combined with crispy and delicious tarts. With the help of three kinds of Hokkaido ranch cheese, the exclusive raw materials and unique technology, it melts in the mouth, and the sweetness is slightly salty ... A small egg tart stirs the taste buds of diners. Under the competition pattern of strong brands such as Lillian and KFC in Shanghai, the reporter learned today that, BAKE CHEESE TART, an original food originating from Hokkaido and well-known in Japan and Asia, will soon land in the Japanese-style "Wufan Street" on the ground floor of Miracle City in Xujiahui, and start the rapid development plan of opening eight stores in Shanghai, Beijing and other China's first tier cities during the year.

According to the reporter, the price of BAKE cheese tart is one in 15 yuan, which may be the most expensive egg tart in Shanghai.

BAKE was founded in February 214, and its founder, Shintaro Naguma, was born in 1986. It can be called a "double innovation" enterprise from Japan. However, although the founder is born in 198s, his personal experience is not simple.

Four Secrets of Becoming a Popular Brand of Cheese Tart in Asia

After just over two years' development, there are now 11 BAKE Cheese Tart Shops in Japan, with footprints in South Korea, Taiwan Province, Hongkong, Thailand and Singapore, and the number of global stores is 19. From May 215 to April 216, according to statistics, 2 million BAKE cheese tarts were sold, and one cheese tart was tasted by consumers every 2 seconds on average.

Tian Fang, general manager of BAKE's overseas business department China business, told the reporter that there are four secrets for BAKE cheese tart to become a popular brand of Asian cheese tart:

First, the shop integrating production/sales is only for supplying freshly baked cheese tart to avoid the taste loss caused by long-term storage; Second, BAKE only focuses on the production of one product, striving for the best taste and quality; Third, picky ingredients of origin, the cream cheese made by Hakodate in Hokkaido, the cream cheese made by other seafood in Hokkaido, and the cream cheese made by Daoyang in Hokkaido, with strong taste, are evenly mixed, and the distinctive cheese Mu Si is extracted, which is combined with the crust baked twice to bring a wonderful taste. Fourth, it is the obsession with the classic taste. BAKE cheese tarts all over the world are made by semi-finished products transported by Hokkaido cold chain and the original baking method, so that every customer can experience the purest Japanese food.

from: www.shobserver.com/news/detail? Id=21384 (from above)

Editor: Wu Weiqun's text and pictures are provided by the author. Editor: Cao Liyuan

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