For live broadcasts, the most critical secret is content. High-quality content can attract more viewers and is also an important prerequisite for commercial realization of live broadcasts. However, for anchors, producing high-quality content is not an easy task. They need to have relevant skills and experience, and they also need to work hard in planning, production, promotion, etc. Therefore, only through continuous training and continuous improvement can we stand out in the fierce competition.
In addition to good content, live broadcasts also need to rely on interaction to attract the audience's attention. In recent years, many platforms have been continuously launching new interactive functions, such as tipping, sending gifts, likes, comments, etc. These features can not only increase audience participation, but also bring more revenue to the host. However, as a host, you cannot just focus on making money and neglect communicating with the audience. Only by establishing a good interaction and feedback mechanism can you attract more viewers to continue to pay attention to your live broadcast.