The reason why the sales volume of the "rustic gift box" with worrying aesthetics is so high is that in order to cater to the psychological changes of users seeking novelty and novelty, the sales volume of the rustic gift box is so high.

It can also be said to be a network product in the era of entertainment Internet.

"520 gift box, the goddess was moved to tears."

Enter the keyword "520 holiday gifts" in the search box of the shopping app, and the page will pop up full of gift boxes, engraved crystal balls, music boxes and other holiday gifts.

The promotional header image has exaggerated slogans and colorful colors, which makes people instantly return to the beginning of the 21st century.

Not only are gift boxes impractical, their quality is worrisome, and their non-mainstream aesthetics are outrageous.

However, the monthly sales volume displayed below the product ranges from 1,00 to tens of thousands.

Today's young people are pursuing high-end fashion and new trends. The popularity of "earthy taste" is really confusing. However, the style that young people like is not because of "its earthiness", but because of this long-lost and outdated earthy taste.

Style is just a feeling and novelty for me.

The "local flavor" marketing method is well-known. It is an original expression and communication method. In fact, it is a simple form of chasing traffic. It is also combined with the increasingly charming marketing method of squandering flowers. The combination of the two makes people with aesthetic fatigue

The public felt the impact of mud and stone, and this marketing method with strong expressiveness and confusion was refreshed by traffic.

On the Taobao platform, there are actually many sales links for similar 520 gift boxes, showing monthly sales of 10,00.

The price of this type of gift box is mostly between 88 yuan and 598 yuan, which is quite expensive. The store customer service will also recommend gift boxes with a mid-range price of more than 200 yuan, and bluntly said, "This is the best-selling one." The store also provides free gift boxes.

Customized greeting cards, free photo printing, free engraving and many other free services, SF Express provides free shipping and guaranteed delivery within one or two days.

The store also seems to be very considerate for buyers. The promotional picture says "If you are not moved, your refund will be guaranteed!"

The original price is 378 yuan, with discounts and deductions, the actual paid price is 298 yuan, and the "Yi Lu Has You Projector Lighting Gift Box" shows: monthly sales of 80, the gift box has two layers, the first layer has "520" made of roses.

There are Arabic numerals on the second floor, which contains an eight-piece makeup set including lipstick, air cushion, eye shadow palette, etc. In addition, the merchant comes with a warm palace belt.

Buy products like this.

Boys will feel that they have taken care of their girlfriends in every aspect, from the inside out.

You can't help but feel excited.

At the same time, an off-chain 298 yuan set gift box uses roses replaced by handmade crystals and diamonds to form the words "I am lucky enough to meet you, and I will be you for the rest of my life." Such touching words make men feel that they are

Able to convey inner romantic commitments.

In the product review area, most of the comments include keywords such as "my girlfriend likes it very much", "high-end", "high-end", "can't help but love", and occasionally there are a few negative comments about "poor quality".

Can consumers who see boys buying this type of gift box not be tempted?

The moment I give the gift, I really feel that it will touch me.

But actually.