The contents of the business review of the Board of Directors of Shangpin home delivery (3616) in the first half of 22 are as follows:
I. Overview
Due to the COVID-19 epidemic, the company's production and operation are facing great challenges. In response to the epidemic situation, the company insisted on its own development proposition, carried out related work around "intensive cultivation and development, cooperation and win-win", intensively cultivated custom-made furniture and supporting facilities, developed integrated and integrated cloud business, and at the same time created "new model"+"science and technology infrastructure" and innovated in the direction of "making the process of realizing a better life better".
(1) The company continues to increase its investment in big data and artificial intelligence, and relies on the massive design data, marketing data and production data accumulated by itself to strengthen the innovation and research and development of intelligent design, intelligent marketing, intelligent manufacturing and large-scale scientific and technological infrastructure.
1. intelligent design
(1) hydrogen design upgrade. Based on tens of millions of design schemes, the system automatically extracts 3D structural data of rooms, layout structural data, semantic data and renderings, and constructs 3D multi-level data sets. Based on this super-large-scale data set, the company has developed a brand-new zero series apartment matching engine, automatic layout engine and 3D semantic search engine. Based on these artificial intelligence engines, Hydrogen Design has launched the Smart Edition. Designers can obtain high-quality multiple design schemes (including floor plans, renderings and three-dimensional scenes) within one minute only by providing floor plans and demand labels. After the launch of Hydrogen Design Smart Edition, it received an average of 9, tasks per month and completed 27, high-quality design schemes, which has a positive effect on front-line staff to obtain design inspiration, online talk, mid-term follow-up and offline transactions.
(3) design system upgrade. Customize the design software to remove the encryption lock, fully cloud-based, SaaS-based, and all design data and product data are online. Software cloud
improves efficiency, reduces cost, facilitates business collaboration, and online also lays the foundation for the in-depth application of big data and artificial intelligence. Personalized recommendation, dynamic workbench, intelligent layout and intelligent talk list are integrated into the daily operation of designers, which effectively improves the design effect. The core of the system is to upgrade the intelligent parametric engine, and it integrates hard installation, soft installation and customization to enhance the comprehensive personalized design service capability. The newly launched integrated hydrogen design, cloud consultation room, dynamic line generation, lighting analysis and hydropower planning functions of the integrated design system inject new impetus into the integrated business.
(4) Cloud rendering and reconstruction. By simplifying the system processing steps and optimizing key nodes, the goal of 6% comprehensive speed-up of light speed rendering is achieved. The mesh of 3D model is optimized by machine learning algorithm, and the performance parameters of arc part are dynamically adjusted, which greatly improves the rendering effect of arc surface without increasing rendering time. The cloud rendering architecture has been reconstructed, which can quickly render short videos and support various forms of short videos such as growing videos, roaming videos and scene snapshot changes. Since its release in April, it has been welcomed by designers.
2. Smart marketing
(1) Online marketing. With the design software as the core, a large number of high-quality renderings, VR panoramas and small videos are generated every day. These contents are distributed through the content matrix of Meijia platform, such as meeting Meijia, painting and sunbathing. The behavior of users when watching the content contributes various labels to the system. Artificial intelligence uses tags based on personalized recommendation algorithm, on the one hand, it pushes more matching content for users, on the other hand, it mines and analyzes user behavior data, predicts user needs, and then provides accurate personalized marketing solutions.
(2) offline management. Meijia shopping guide assistant introduces the traffic under the shopping guide line into online unified operation, and also undertakes the traffic sent from online to provide customers with more humanized services. Shopping guide assistants and Meijia business cards provide designers, shopping guides and storefronts with various tools, which can operate their own private domain traffic and do a good job in marketing, sales and management. Through the cooperation with Tencent, small programs such as home painting and home drying can run on the big screen device of the storefront without WeChat, providing diverse interactive scenes and rich display content for the storefront.
3. Intelligent manufacturing
(1) Supply chain system upgrade. Due to the opening of the East China Intelligent Manufacturing Base, the intelligent supply chain system has also upgraded the AI analysis engine accordingly. The dynamic data is used to predict the sales volume of each region, and through monitoring, simulation, simulation, procurement command, delivery and automatic replenishment, the automatic optimal matching of supply and demand resources in many places is realized, which improves the overall work efficiency and warehouse utilization rate and reduces the capital occupation.
(2) The system of splitting orders and scheduling is upgraded. The intelligent bill splitting system upgraded the automatic bill splitting engine, the proportion of automatic bill splitting orders continued to rise, the errors were reduced, the customized packaging module was improved, and the packaging efficiency was significantly improved. The intelligent scheduling system upgrades the layout algorithm, improves the cloud layout module, improves the material utilization rate, optimizes the production batch organization module and production planning module, and improves the accuracy of production planning and the utilization rate of the warehouse.
(3) intellectual equipment and production line upgrade. With the commissioning of the East China Intelligent Manufacturing Base, a large number of self-developed production equipment has gone to the front line. The woodworking door panel sorting line fully automates the whole line of loading, scanning, grabbing, storing, sorting, taking out and discharging, which reduces the intermediate handling and scheduling links and realizes unmanned operation. The plastic suction door panel sorting line strengthens the vulnerable parts of plastic suction door panel, which not only meets high efficiency but also achieves zero damage. Brand-new automatic cutting workstation, AI-based visual inspection equipment for sheet defects, and automatic labeling equipment have all landed in East China Zhizhi Base, meeting the more large-scale, efficient and customized production requirements of Xinzhi Base.
4. Science and Technology Infrastructure
Relying on the network of thousands of terminal stores and more than 1, designers across the country, the existing three databases (house type library, product library and scheme library) are completely upgraded with the help of AI cloud technology, so as to create large databases of various house types, portraits of customers in different life stages, different professional labels and different styles of design cases in various regions and buildings across the country. At present, there are nearly 1 cities' housing structure data and housing information under construction, and a large-scale database of decoration schemes based on AI intelligent design is also under construction. At present, there are about 8, buildings covered, and the number of households with schemes has exceeded 55,. The construction of large-scale database greatly improves the design efficiency and scheme quality, liberates designers and transforms them into consultant service personnel to provide users with more efficient and personalized high-quality design services.
(2) The company has established a research and development platform for cooperation with master products, combined with the design trend of luxury homes at home and abroad, to create new self-contained products with a brand-new style, and at the same time, to make efforts to equip the whole house with accessories to provide customers with better self-contained solutions.
1. The company joined hands with designer Chen Lijian to launch "Master Space-Chen Lijian's Works-Liying", which is a brand-new upgrade of the company in terms of products and models. The breakthrough of this series of products is the integration of the whole house hard clothes+the whole house furniture+the whole house soft clothes. The design is versatile, diverse and environmentally friendly, and it really comes from the blank to the home, realizing one-stop bag-carrying and living.
At the same time, the company teamed up with Italian designer LELE to release a novel work with aesthetic craftsmanship, "Wuyin Fangu". This series is very imaginative to add warm natural materials such as wood grain, leather, cotton and linen, and with the modern technology of metal and glass, it presents a new contemporary design that respects nature and quality, and enhances the company's product image.
2. The matching products continue to adhere to the principle of high quality, high value and diversification, and check for missing parts and make efforts to complete them. Guest restaurant accessories, around the lifestyles of various groups of people, have deeply developed "home+series" such as Meng Chong Jia, Gourmet Jia, Dreamer, Da Ren Jia, Smart Jia and Le Xiang Jia; Bedroom accessories, efforts have been made to add and optimize the "bed+mattress" package, and the mattress category has been further improved due to the introduction of leading anti-bacterial and anti-mite technology; Cabinet accessories, two new series products (brest and Milan Skyline Series) were launched in the first half of the year, and Midea kitchen appliance brand was newly introduced. We continued to cooperate with well-known kitchen appliance brands such as Boss and Fangtai, and actively embedded kitchen appliances in live broadcast activities to enhance customer stickiness. The supporting marketing of kitchen cabinets insists on focusing on the 9999 explosion package of kitchen cabinets, and innovatively launches the 128 upgrade package to provide customers with more choices. (III) The company used the BIM virtual decoration system and the airport tower-top central planning and dispatching system to empower the Christmas bird to be fully assembled and managed, laying the foundation stone for fully assembled and delivered to the whole country. At the same time, it strengthened the recruitment of HOMKOO fully assembled cloud members, innovated and developed HOMKOO fully assembled cloud business, and helped the fully assembled cloud members to effectively implement the integrated and assembled strategy. 1. The Christmas bird is integrated seamlessly with the front-end "integrated design system" through the "BIM virtual decoration system", which empowers designers to automatically generate work instructions, work instructions, material lists and material distribution instructions by simulating the whole decoration process, providing accurate basis for the subsequent construction process, construction standards, material stocking and material distribution.
Christmas bird assembly can remotely schedule the construction progress and material distribution of the assembly customer sites in Guangzhou and Foshan through the "Airport Tower Central Planning and Dispatching System" set up in Guangzhou. On the one hand, through construction instructions, command and dispatch the construction of the construction site, dispatch the project manager and workers of various types to enter the site for construction, and at the same time, dispatch the project supervisor to conduct technical disclosure and node acceptance on the site to ensure that the site is completed on time and with good quality. On the other hand, through the material scheduling, stocking and distribution instructions, the scheduling, stocking and distribution of main and auxiliary materials are scheduled to solve the material supply chain problem of the site and ensure the construction progress of the site. At present, the tower-top central planning and dispatching system has the ability to empower other self-operated cities other than Guangfo (as of the disclosure date of the semi-annual report, the system has begun to empower the Christmas birds in Nanjing), which has laid a solid foundation for the Christmas birds to be delivered nationwide.
in the first half of the year, the company continued to strengthen the delivery quality and word-of-mouth marketing of Christmas bird assembly site. First of all, the company created a model room "Liying" designed and built by the design master Chen Lijian, which won the satisfaction of the industry and customers by virtue of professional design and enhanced space storage; Secondly, the company develops the whole package delivery technology, continuously upgrades the technology (thin tile pasting technology, wooden floor full plywood pasting technology, double-layer cloth tape pasting technology, and spirit level pasting yin and yang corner strip technology) and implements it on the site; Thirdly, relying on the continuous discussion and iteration of the process research and development base, the construction process optimization, project manager training and certification, front-end process training, etc., will continue to optimize the construction process and improve the professionalism of site management personnel. While continuously optimizing the standard technology, the company has successively certified 745 industrial workers, 217 project managers and 39 installation managers, and trained about 588 people in front-end technology to create a "Christmas Island" for the platform operation of project managers and industrial workers; Finally, the company attaches importance to the customer's whole process experience, protects the professional image of the construction site, builds a 5S standard demonstration site, builds it through model houses, and puts out 2. in the whole house at 1: 1, and carries out word-of-mouth marketing on the construction site.
At present, China is in the middle and late stage of urbanization, and the new housing market in first-tier cities tends to be saturated, and the market is gradually entering the era of stock houses. The demand for renovation of stock houses is gradually released, and the market development potential after home improvement is huge. Christmas birds in first-tier cities are self-assembled, which can well match the reloading needs of such stock houses. In the first half of 22, the number of Christmas birds in Guangzhou, Foshan and Chengdu was 817, and 476 were delivered. The income of Christmas birds from self-operated self-supporting channels (full caliber, including furniture) reached about 94 million yuan (including about 68 million in the second quarter, up 2% year-on-year), and there were also benchmark designers in Guangzhou who received more than 1.8 million yuan a month. With the further decline of the epidemic and the gradual opening of more self-operated cities, the self-operated self-assembly of Christmas birds will show more room for development.
2. in the first half of 22, the company continued to exert its strength in the market layout of HOMKOO cloud. By the end of the reporting period, the number of members of HOMKOO Integrated Cloud was 3,, and HOMKOO Integrated Cloud became a dual-leading integrated empowerment platform in terms of the number of members and the regional distribution of members in the industry. In order to help the whole cloud members occupy more whole market share, the company also carried out a series of innovations in the first half of the year:
(1) established a custom brand of Maku MRKOQ, which was specially designed for the whole cloud members of HOMKOO, helping members to realize the integrated design and sales of software and hardware more quickly. Ma Ku MRKOQ, as a professional brand of cabinet customization, was born for the integration of software and hardware. Ma Ku MRKOQ system and HOMKOO integrated cloud platform AI integrated design system "K System Space" are perfectly integrated, and they can be directly integrated and synchronized in the same AI design software. From the beginning of design, the spatial function structure, design element extraction and home style shaping can be considered uniformly, so as to ensure the harmony and unity of home space in function and style to the maximum extent.
(2) affected by the epidemic, HOMKOO integrated cloud platform pioneered the new mode of work, leading thousands of members across the country to actively return to work and resume production. The brand-new online sales model, combined with innovative system service capabilities, allows the whole cloud members to stay at home and take orders with the measuring ruler. Designers can refresh the customer consumption experience through non-contact measuring ruler, efficient design consultation rounds and online communication and interaction. Online live broadcast, offline linkage, HOMKOO integrated cloud platform launched online live broadcast and offline member participation to help members sign bills quickly and help clinch a deal.
(3) In addition, through system and technology innovation, the company continuously optimizes the intelligent supply chain system, improves the level of supply chain coordination, and reduces the total cost of the supply chain. In the first half of 22, HOMKOO's self-contained cloud supply chain system * * * listed 233 new products, constantly enriching the supply chain categories to meet the diversified needs of the market. The company uses big data to formulate a reasonable purchasing strategy to ensure that the fluctuation of sales forecast can be controlled within a reasonable range, and to ensure that the arrangement of purchasing scale and frequency is coordinated with the needs of enterprises. Through the above-mentioned series of measures, the channel revenue (full caliber, including furniture fittings) of HOMKOO Integrated Cloud in the first half of 22 reached about 156 million yuan, up 51% year-on-year (including 119 million yuan in the second quarter, up 94% year-on-year), and the furniture fittings in the second quarter increased by 198% year-on-year.
(4) The company strengthened the innovation of O2O marketing drainage mode, and through the MCN organization of the new residence network, made great efforts to innovate the live content, seize the new highland of 5G, and realize the closed loop of commercial realization.
1. The company continuously strengthens cooperation with Tencent, Ali, Tik Tok, Aauto Quicker and other platforms, and builds a multi-platform operation mode combining quality and efficiency.
in the first half of the year, the company continued to deepen its social cooperation with Tencent, focusing on the content ecological matrix combining WeChat official account, friends circle, applets and video numbers, and combined with a group of home experts such as Shangpin home delivery brand WeChat official account with 14.42 million followers of WeChat, Weiyi customized brand WeChat official account with 8.24 million followers, Designer Ashuang and wuli Design Sister with over 3.2 million followers to conduct marketing drainage; At the same time, 11 WeChat applets were launched, and the total reading volume in the first half of the year exceeded 1.3 million. In the first half of the year, the company also continued to deepen cooperation with Ali and other retail platforms. The company began to build a live broadcast benchmark for the home industry category and carried out a number of live broadcast activities. The number of viewers in a single live broadcast exceeded 4,.
in the first half of the year, the MCN organization of the company's new home network also increased its fans by more than 4, by cooperating with mainstream short video platforms such as Tik Tok and Aauto Quicker.