Qiansheng is another new firm of Dashang Group, positioning itself as a popular department store and advocating a new fashion concept. In January, 26, Qiansheng Department Store Chain Group was established, which, together with the new mart chain and Mai Kaile chain, became the main framework for the present and future development of Dashang Group's department store format. Now, 15 stores including Dalian Qiansheng Department Store, Fuxin Qiansheng Department Store and Chengdu Qiansheng Department Store have been opened.
Supermarket is a new army of Dashang Group. Dashang Group has developed a new format of supermarkets since 1998. Through independent investment, construction and acquisition, the total number of supermarkets has now reached nearly 1, which are distributed in northeast cities such as Dalian, Shenyang, Fushun, Jinzhou, Benxi, Daqing, Mudanjiang and Qiqihar, as well as Beijing and Shijiazhuang, and 12 chain stores have been built on Shenyang-Dalian Expressway. As a fresh force of Dashang Group, the supermarket group is characterized by green marketing, aiming at creating a green supermarket chain, vigorously operating green food and guiding green consumption, and becoming a national "three green projects" demonstration enterprise.
At present, Dashang Group specialty store mainly has two types: electrical chain stores and home specialty store. Dashang Electric Appliance Co., Ltd. is a well-known brand in the field of household appliances sales in China, and it is one of the strongest products of Dashang Group. Dashang Electric Appliances, headquartered in Dalian, is based in the northeast and radiates across the country. At present, it has 1 professional electrical appliance chain stores, with annual sales exceeding 1 billion yuan. It is the "main channel" and "broadband network" for the sales of household appliances in the northeast and has become the leading hegemon in the northeast household appliance market. Strengthening honest management and low-cost marketing is recognized by consumers as a "lifetime safe choice". Dalian Jiao Household Appliances Co., Ltd. is the flagship store under Dashang Electric Appliance Chain Corporation. With the business philosophy of "professional concentration and all-out efforts" and the entrepreneurial spirit of continuous struggle, Dalian Jiao Household Appliances Co., Ltd. will remain invincible in the market competition and become a professional shopping mall with the most complete varieties and the best benefits in Dalian. Dashangjiajia Plaza is a one-stop large-scale specialty store that mainly deals in home, building materials and home improvement. It is the first international home scene sales, introducing world-famous brands and carefully creating nearly 4 model rooms. The beauty of European classical romance and the elegance of Chinese calmness and peace are fully displayed, and the warmth of home is everywhere.
Catering and entertainment is "a new industry with unlimited development of Dashang Group". Dashang Catering and Entertainment Company manages the catering and entertainment projects distributed in the New Mart Shopping and Leisure Plaza, modern popular department stores and large-scale comprehensive supermarkets affiliated to the Group. It is a new industry of Dashang Group, involving beauty salons, fitness clubs, swimming pools, skating rinks, cinemas, flavor fast food, restaurants, pet shops and other projects. At present, one trillion Wade Fitness Clubs, Yongle Cinema, Saike Coffee, 31 Ice Cream, KFC and McDonald's in the United States; Yoshinoya fast food in Japan; Taiwan Province's internationally renowned chain brands, such as Xianlin Leisure Catering and Hanpei Beauty, have entered the stores of Dashang Group.
The talent team of Dashang Group continues to grow. In this big family, entrepreneurs from Japan, Taiwan Province and other places, together with those who have joined the group from all directions of the motherland, are working together to create a bright future for the group. The number of people with a bachelor's degree or above has reached 2329, and a large number of young cadres have taken up leadership positions at all levels. The composition of the group is younger, more knowledgeable and more professional.
The store network construction of Dashang Group has been steadily advanced. In Northeast China, Daqing Regional Group, Fushun Regional Group, Shenyang Regional Group, Jiamusi Regional Group, Mudanjiang Regional Group, Fuxin Regional Group, Harbin Regional Group and Panhaiying Regional Group have been established, and a dense network of shops has basically taken shape. In North China, Beijing Regional Group was established. In Luzhong, in 25, it acquired all the shares of Jinan People's Shopping Mall Confucian Merchants Department Store Co., Ltd. and Shandong Confucian Merchants Clothing Co., Ltd., which started the first shot to enter the Shanxi-Hebei-Shandong-Henan region; In the Central Plains, in April 26, Zhengzhou "Jinboda", the largest shopping center in Henan Province, was owned by it. In July, 27, Xinxiang New Mart was established, and it was established that Xinxiang was the center, and the store network was laid in nine surrounding cities such as Jiaozuo, Luohe, Anyang, Hebi and Heze, thus starting the construction of "Shanxi-Hebei-Shandong-Henan Border Area Store Network". In 28, the "second generation of new mart"-the Zhengzhou head office of new mart made its debut, and Dashang Group set up 13 stores in Henan, firmly in the Central Plains; In the northwest, in March 27, Dashang Group signed a contract with Xi 'an New Mart, settled in the ancient capital Xi 'an, fired the first shot to advance into the northwest, and began to weave "Shaanxi Store Network"; In the southwest, in December 27, Chengdu Qiansheng Shopping Center opened, and Dashang Group will take the five major projects of Chengdu two stores, Zigong two stores and Neijiang one store as an opportunity to kick off the construction of "western store network".
The infinitely developing Dashang Group will continue to deepen the "Northeast Store Network", expand the "North Store Network", advance into the Central Plains, expand eastward and westward along the Yangtze River waterline, further become bigger and stronger, and strive to realize the great ideal of creating a world-renowned big company.
● On April 19th, 28, Dashang Electric Appliances (Zhengzhou Jinboda Store) was grandly opened, and Dashang Electric Appliances added a new army.
on January 18th, 29, New Mart (Zhengzhou Head Office) was grandly opened.
the new mart Zhengzhou head office successfully put into trial operation on September 24th, 28, which set the highest daily sales record in Henan province on the first day. The local authoritative media said that it "stunned Zhengzhou business community". This official opening will welcome consumers in the Central Plains with a brand-new attitude. It is located at the intersection of Agricultural Road, Administrative Avenue, Garden Road, Yingbin Avenue, Zhengzhou City, with a total construction area of about 8, square meters and eight floors. It brings together the most advanced fashion brands at home and abroad, including Dunhill, Earl Riley, Ferrer, SEEBYCHLOE, PEPE, Y-3, BRAX, COPPELIA, TUMI, LANCEL, Baozi 1961, D&; G, CNC, PLUSIT, JUSTCAVALLI and many other international first-line famous products have entered the market, which has greatly improved the product grade and positioning, and will surely present a brand feast for consumers in the Central Plains. The first floor is made up of famous products, covering an area of nearly 8, square meters, with top international products, international cosmetics, jewelry and watches to determine the high-end positioning of the image and guide fashion consumption; The second floor is men's clothing, which meets the fashion needs of men aged 3-4. Business leisure, golf, men's formal wear, men's leather shoes and underwear are all available here. The third floor is a lady, aiming at young women aged 25-4, interpreting the considerate and warm service concept, and operating ladies' dresses, ladies' dresses and ladies' bags. On the fourth floor, there are young girls, young women's clothes, young women's clothes, young girls' bags and young girls' shoes to dress up urban girls, which are full of youthful atmosphere everywhere; The fifth floor is sports and leisure, mainly engaged in sports, sports and leisure, urban leisure, cowboy, book bar leisure, tea art, etc. The sixth floor is for children at home, which shows the care for children and families, and combines household items, family ornaments, home appliances and car ornaments in a personalized and fashionable way. The seventh floor is a gourmet world, with Hanjiang barbecue, Datang tea restaurant and Ajisen Lamian Noodles, which entered Zhengzhou for the first time, and other local cuisines. The eighth floor is for entertainment and fitness, which allows customers to watch global movies and experience the new concept of maintenance and fitness while enjoying shopping fun. At the same time, there is also a 1,-square-meter super parking lot underground, which can accommodate nearly 3, parking spaces, completely solving the worries of shopping. All these have made the new mart Zhengzhou head office a high-quality image of a large comprehensive department store integrating shopping, sightseeing, catering, leisure and entertainment.
New Mart Zhengzhou Head Office is the first appearance of "New Mart II". "New Mart II" is an upgraded version of the first generation, with larger scale, higher brand, higher construction and management standards, and the architectural language has changed from "sea culture" to "modernization", which means that Dashang Group has moved from regional to international and modernization. In Zhengzhou Head Office of New Mart, there are 9 bridges with different names and styles, so they are dubbed as "the shop of bridges". Bridge culture has a special significance in the architectural language of Dashang Group, which not only expresses the ties with consumers, but also implies that the big business enterprise extends in all directions and the roads are smooth, which not only builds economic development and trade exchanges between regions and cities, but also builds exchanges and cooperation with suppliers and international brands.