Wenyan is a well-known living water wharf. During the historical period, merchants gathered there. From Shunhe Muxing in the upper port to Wenchang Pavilion in the lower port, there are many hotels and restaurants. The more famous ones are Wuweihe Restaurant, There are more than 10 hotels including Sifeng Tower, Shunhe Tower, Lu Yonghe Hotel, and Lichuan Tea House. After the Japanese army occupied Wenyan in 1940, restaurants and restaurants in Wenyan town closed down one after another. The catering industry only had a few snack bars until the 1970s.

In 1971, Sun Guanxing, a former member of the Second Production Team of the Hongqi Brigade, took the lead in opening a snack bar at the bus station, supplying bread and steamed buns. The following year, it evolved into a restaurant, and the braised fish head was amazing. Juekou, business is booming. This is also the "originator" of Wenyan's modern catering industry, and the spark gradually shines.

However, in the past nearly 20 years since then, Wenyan’s catering industry has always been a snack bar, and there has been no “grouping together” to create the characteristics of Jiangxian cuisine. It was not until May 1992 that the "Sanjiang Fishing Village" restaurant opened on Wenxing Road, and a real "specialty store" of Jiangxian cuisine appeared.

In 2000, large-scale Jiangxian restaurants such as Wenyan Hotel, Red Mansion Hotel, Four Seasons Restaurant, Dongjiang Fish Village, and Yiyixiang gathered in Wenxing Road, Wendai Highway and other places, forming a cluster of restaurants. Liaowenyan’s “Food Street”.

In April 2006, Sofitel Hotel of the French Accor Group settled in Wenyan, which marked that Wenyan's catering industry has embarked on a new journey of high standard, large scale and high quality.

Also in 2006, Wenyan held the first China Hangzhou (Wenyan) Sanjiang Food Festival and opened the Wenyan River Fresh Food Street. 150,000 people came to Wenyan to taste the fresh river food and enjoy the beautiful scenery. Wen Yan brought super popularity.

At the Second China Festival Industry Annual Conference, Sanjiang Food Festival also won the title of "Top Ten Food Festivals in China in 2006", and the golden sign of "eat Jiang delicacies to Wenyan" was established in the market . The second Sanjiang Food Festival in 2008 continued to uphold the tradition. The selection of Xiaoshan's "Top Ten Famous Dishes" and the Jiangsu Food Exhibition presented a wonderful feast to the people. In the third Sanjiang Food Festival in 2009, Wenyan Town launched an exhibition of famous Chinese snacks, a Jiangxian Street, and a Jiangxian night stall, once again offering a food carnival to the citizens. Undoubtedly, the Sanjiang Food Festival has spread the reputation of Wenyan's Jiangsu delicacies to both domestic and overseas markets, and its brand has become increasingly valuable.

At the Zhejiang Catering Expo held recently, Wenyan Town won the reputation of "China's Hometown of Jiangxi Food" and became the first town in Zhejiang Province to win the title of "China's Hometown of Jiangsu Food". At the same time, the town Three restaurants and three famous dishes have been recognized as famous Chinese catering restaurants, famous Chinese dishes and famous snacks respectively. This marks that the town’s Jiangxian food brand has reached a higher level.

Lu Fangli, Secretary of the Wenyan Town Party Committee, believes that applying for the title of "China's Hometown of Fresh Food" is a new starting point for Wenyan to develop cultural and creative industries. Wenyan will develop its food industry according to the established goals and strategies, taking the food industry and other cultural and creative industries as an important driving force and economic source for the city's sustainable development, and promoting the city's heritage inheritance, environmental protection and employment expansion.

It is understood that by the end of 2009, there were 91 hotels in Wenyan Town with more than 800 employees, including more than 30 Jiangxian restaurants (7 provincial-level famous restaurants). In 2009, Wenyan's catering industry achieved a turnover of 150 million yuan. Jiangxian delicacies are continuing to grow and develop in Wenyan, and are gradually producing a "fission" effect and continuing to extend outward.