Analyzing customer groups, different product characteristics determine different customer groups. Different customer groups may be exposed to completely different online media, which determines different online promotion methods.

To achieve effective coverage of target customers, it is also very important to analyze the Internet habits of customer groups.

For example, for beauty and makeup products, the customer base is mainly concentrated on women. For new customers, you can consider advertising on professional women's websites, such as Pacific Women's Network, Ruili Women's Network, etc., or publish corresponding soft articles in major women's forums.

For old customers, they can use emails to send the company's latest products and services to target customers. It should be noted that the design of the emails should be attractive and the purpose of promotion should be clear. If the purpose of the company's online promotion is for marketing,

It is necessary to clarify the promotion objects and promotion areas to be targeted.

For example, for medical devices, for agents, you can choose B2B trading platforms such as Alibaba and Made in China; for industry customers, such as hospitals and clinics, you can choose industry media such as China Medical Device Network and China Pharmaceutical Alliance.

For small and medium-sized enterprises that carry out domestic and foreign business at the same time, they should also consider choosing some international online media, such as Global Sources, Tradekey, etc. Of course, these are mainly targeted at wholesale companies. If the purpose of corporate online promotion is to enhance the corporate brand

and image, you can choose traditional self-built blogs, forums or posting soft articles on blogs and forums of other websites, as well as online soft article promotion, etc. to match the website content and focus on website experience. The promotion effect is also related to the website content: First,

The advertising appeal of online promotion should be consistent with the product characteristics on the website. For example, if the products on the website are targeted at mid-to-high-end customers, then the advertising should focus on the advantages of product performance, brand, etc., rather than emphasizing low prices.

Otherwise, even if it attracts a large number of visiting customers, but the products provided by the company are inconsistent with customer expectations, the effect of its promotion will be greatly reduced.

Second, focus on the content and experience of the website.

The website structure should be clear, the design beautiful, and the product information rich, so that customers can easily find the information they want; at the same time, the marketing website should add "online customer service" and other functions to facilitate contact with customers.

Hello!

I am Hakka Lang Ahua Cuisine, and I am honored to answer your questions!

There are many ways to promote advertising, such as: 1. Oral promotion (promoting in one's own personal circle); 2. Written promotion (printing flyers and delivering them in places where people gather)... Among the many ways, I prefer: media

Promotion, fast media delivery, wide dissemination, and quick results.

This is just a personal opinion. In this Internet age, there are promotions everywhere. It depends on what suits you!

There are many ways to promote advertising. There is no saying which method is the best. There is no best, only the most suitable. Only by choosing the appropriate promotion method according to your own needs and customer groups can you get twice the result with half the effort.

At present, there are mainly the following advertising promotion methods: first, search engine advertising, search engine advertising is also called keyword advertising, which is a popular advertising model in China; second, media advertising.

Media advertising includes video advertising and audio advertising, which are selectively placed according to the characteristics of the product; traditional ones include newspapers, street signs, bus stop advertising, radio advertising, etc. These are all based on the media media resources owned by the advertiser as a publicity interface.

New media include online advertisements on major websites, short videos, friend circles, article promotion, etc. These are all based on information flow and rely on big data for widespread advertising!

Third, TV advertising.

In addition to pure advertising, TV advertising now also includes variety show advertising, which is a good method; fourth, information flow advertising.

Information flow advertising, also called native advertising, is currently a popular advertising method; fifth, fixed-position advertising.

For example, fixed-position advertisements on portals such as Sina and NetEase; sixth, network alliance advertisements.

Network alliance advertising is an advertising method that unites website owners, such as Baidu Alliance, Alibaba Alliance, etc.

Seventh, outdoor advertising.

There are many outdoor advertisements, and the types are very rich, so you can choose appropriately; eighth, elevator advertisements.

Elevator advertisements have become popular in recent years. In addition to print advertisements, there are also screen advertisements; ninth, subway advertisements.

The flow of people in the subway is very large, and the exposure rate obtained by advertising is also very considerable; there are also many offline wall advertisements in rural areas, etc., which I will not explain one by one. According to the "Advertising Law of the People's Republic of China"

The definition of "advertising" is: a commercial advertisement in which a commodity operator or service provider bears the expense and directly or indirectly introduces the goods it promotes or the services it provides through certain media and forms.