Now we can often see KFC stores in busy areas, but people are not very clear about which one is a franchise store and which one is a direct store. What's the difference between KFC franchisees and direct stores? There is a big difference between the two. Direct stores are managed by KFC headquarters, and franchisees are managed by franchisees. In addition, there will be some differences between the two modes in other aspects. Next, let's analyze the difference in detail! Kfc joining registration form

What's the difference between KFC franchisees and direct stores?

At present, KFC has two business models: direct store and franchise store. Entrepreneurs can only choose franchise stores to cooperate. Many investors don't know much about the difference between direct stores and franchise stores, and many people think there is no difference between them. In fact, the two are completely different. Next, let's analyze their differences in detail!

The concept is different: the direct store is directly managed by KFC, and the managers and employees are appointed by the headquarters. The headquarters will directly govern the stores, and all direct stores also need to completely obey the command of the brand headquarters. However, the franchise stores have a certain cooperative relationship, and the two sides have no affiliation, but only a certain cooperative relationship. Therefore, joining the owner will have great autonomy.

Different risks: to open a direct store, all risks are borne by the headquarters, and franchisees need entrepreneurs to bear it alone.

Advantages are different: direct stores will accept the unified management of the headquarters, and it is easier to give full play to their overall advantages, while franchise stores are more flexible in operation, more self-help, weaker in collective consciousness and lack of unity with the whole.

Different funds: Direct stores are built by KFC headquarters, so there is strong financial strength behind them, so direct stores have more advantages in market development. Franchise stores are operated by franchisees, and their financial strength is far weaker than that of direct stores.

Different technologies: KFC's direct stores will have their own R&D team, which can continuously develop various new foods and quickly carry out trial operation in direct stores. Franchise stores need to wait for the headquarters to share new food production technologies step by step, and have no research and development capabilities.

What's the difference between KFC franchisees and direct stores? As can be seen from the above explanation, there are many differences between direct stores and franchise stores. If you want to open a store like KFC, entrepreneurs can only choose to be its agent, so as to open their own franchise stores and fight for their own careers.