Advertising is an important means of restaurant brand promotion. First of all, restaurants should choose appropriate media according to the target market and increase brand promotion efforts.
Product promotion should be based on the needs of the target group of consumers, focusing on the word "quality". For example, business restaurants with refined dishes and high-end services should be targeted at high-end consumers; folk restaurants with fresh styles and unique dishes should be targeted at high-end consumers.
For urban returnees, home-style restaurants with a warm environment and considerate service should be oriented to the general public, and should use building a brand and consolidating the image as a breakthrough to strengthen the existing impression of the product among consumers.
Usually, publicity is done on TV, radio, newspapers, light boxes, and signboards, or by asking chefs to give lectures on dishes and customers to comment.
Carry out activities that benefit consumers and make them unforgettable to truly enhance the corporate image and promote changes in economic efficiency.
Restaurants must truly achieve the goal of "making good wine and being able to drink it". Firstly, they should not ignore their own characteristics and the size and target of the target market, and make overwhelming efforts.
swarming into price wars; avoid the "advertising myopia" of "forgetting to advertise when things are hot and busy advertising when things are slow".
There is a motto in the American economic circle: "When the product cannot be sold, it is necessary to advertise, and when the product is sold, it is even more important to advertise. Many famous foreign catering companies not only focus on advertising, but also use annual advertising expenses as the first budget of each year. This kind of
This approach is worth learning. Secondly, restaurants should expand their visibility and establish their brands to strengthen corporate integrated communication. In business, catering companies should treat brand promotion and advertising from a strategic perspective, especially to strengthen integrated communication.
Intensity. Use product life cycle theory and integrated strategies of products, channels, prices, promotions and other marketing factors to conduct market segmentation, scientifically position advertising based on restaurant positioning, and adjust and control advertising investment based on different seasons and seasonal special dishes.
, determine and adjust advertising goals and advertising strategies. In addition, we must also pay attention to the measurement of advertising reach, frequency of communication, acceptance rate, consumer impression, sales growth, etc., pay attention to the overall planning of advertising activities, and pay attention to the overall effect.
and long-term effects. In recent years, Chengdu Ba Guo Buyi Restaurant has successfully planned a series of brand promotion activities such as the exploration of culture and folk cuisine, and the return of urban villages, making a catering company specializing in local folk cuisine in western Sichuan popular among consumers.
In the minds of readers, the image of a folk restaurant that returns to basics and has authentic flavors has been established. Through media advertisements, a series of advertisements including "Ba Guo Buyi's Weekly Dishes" introducing the restaurant's special new dishes have been launched to continuously enhance the corporate image.
It has effectively promoted the improvement of product visibility and reputation, making "Baguo Commoners Waiting for You Home" a spiritual home for urban returnees and a paradise for gluttons. This is the success of the establishment of a catering brand.
Culture, leveraging the power of culture to construct a corporate brand, is an important way for companies to continuously improve their image. The perfect combination of the profound cultural connotation accumulated during the Five Years of China and the magical cooking of "one dish, one style, one hundred dishes and one hundred flavors" can naturally create culture in the world.
The dining table and food have become the unique scenery of culture. Catering companies use Chinese culture as the "main ingredient" and extensive and profound diet as the "auxiliary ingredients". With the help of careful coordination of modern scientific management, they can naturally make the "big dish" of catering culture brand.
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