Speaking of public comments, I believe everyone will be familiar with it. Now public comments have already merged with the US Mission and become the US Mission Review. Let's take a look at it.
Public Comment, which was established in April p>23, opened two sub-stations in Beijing and Hangzhou one year later. At that time, the strategy was to intensively cultivate one city and one city. Until 26, the public comment received the first financing, and the investor was Sequoia Capital.
In p>26, Word-of-Mouth, which was invested by Alibaba, launched a fierce competition with public comments. Public comments beat their opponents through high user quality and stickiness.
Except for this strongest and almost the only competitor, public comment has little challenge most of the time, and can develop steadily with peace of mind. Group buying websites, local life service platforms ... and public comment with many concepts announced in April 211 that it had obtained $1 million in financing, and was praised as "the next company with a market value of 1 billion".
In p>211, the situation of "Thousand Regiments War" made group buying the main battlefield of burning money. The conservatism of public comments made it unable to go further. Even after the withdrawal of Handan and Wowo Group, the public comment was limited by the lack of coverage in the third and fourth lines and lagged behind the US Mission.
Before the end of the National Day holiday in p>215, Meituan and Dianping completed the strategic merger. Long Wei believes that the merger of the two parties is not due to the arrival of "capital winter". As a matter of fact, both companies can complete separate financing. The merger of the two parties should be interpreted as an "economic law".
just like Didi and Kuai, when the eldest and the second in the industry carve up the market, there will be low-end subsidies, disorderly competition and neglect products and services. At that juncture, the public comment and Meituan agreed that "it is time to end the fierce competition and return to more rational operation."
most importantly, there are not many overlapping users, and less than 15% users use both Meituan and public comments. Generally speaking, the users of Meituan are concentrated in third-and fourth-tier cities, while public comments have more users in first-and second-tier cities.
from the perspective of business structure, meituan dianping currently has four sections: on-site catering, hotel tourism, online take-out and mobile travel, among which take-out is the most important support for the company's valuation.
According to Wang Puzhong, senior vice president of Meituan Review, the turnover of Meituan's take-out in 217 was 171 billion yuan. Combined with Wang Xing's announcement at the "Guide to 218 Public Comment on Black Pearl Restaurant", the turnover of Meituan Review in 217 reached 36 billion yuan, and the revenue reached 33 billion yuan, which means that the take-out business accounted for 47.5% of the total turnover of Meituan Review.
However, the performance of Meituan reviews in hotel tourism and mobile travel has also attracted great attention from competitors. According to the report data released by Trustdata, a third-party mobile Internet big data monitoring platform, in March this year, Meituan Hotel surpassed the sum of Ctrip, Qunar and Tongcheng Yilong for the first time with a monthly room occupancy rate of 22.7 million. At the same time, in the first quarter of this year, Meituan Hotel ranked first in the industry with 57.7 million orders.