In mass communication activities, the needs of the audience are spiritual and information needs, so there will be different choices and understandings of media and communication content.

The audience is both the "destination" of information dissemination and the "monitor" of communication effects. Communication activities must act on the psychology of the audience and use the psychology of the audience as the intermediary to produce effects.

It is true that the reason why "Internet celebrities" appear is not only the subjective reasons of the parties involved, but also the contribution of their participating subjects to the flames. It is also worth reflecting on.

It is precisely because of the various means of their participation and their comments that are either positive or negative, affirmative or disdainful that "Internet celebrities" are truly formed.

Obviously, the phenomenon of "Internet celebrities" reflects the various psychology of the audience in the Internet era.

1. Voyeurism Maslow believes that both humans and animals have the need to actively explore the environment. They are full of curiosity about the surrounding environment and are fascinated by mysterious, unknown, and unpredictable things.

People are somewhat voyeuristic. Modern people have less and less deep spiritual communication, which creates psychological insecurity. Therefore, some people vent their anger by peeping on others.

In addition to being interested in the "bold and avant-garde" behavior of Internet celebrities, netizens actually also have a subconscious desire for "sex".

The unscrupulous sexual descriptions, almost hypocritical sexual feelings, and almost naked body pictures of Mu Zimei, Zhuying Qingtong, and Gangyan Yan not only capture the "sex" needs of some netizens, but also satisfy them.

This suppresses the desire of these people to peep into private affairs.

2. Novelty-seeking psychology Novelty-seeking psychology can be understood as people feeling extraordinarily new and paying great attention to things they do not know and have not been exposed to, and they are eager to understand them.

The modern network provides a platform for new ideas and new things to grow.

Because of its convenience, speed and popularity, it is increasingly easy for people to pay attention to new things frequently through the Internet.

Therefore, once someone or something new appears on the Internet, its click-through rate will soar, and the person or thing that attracts people's attention will suddenly become famous and become famous overnight.

From Sister Furong who poses in various so-called classic S-shaped poses to the various brothers and sisters who have become popular recently, it is actually the audience's curiosity that fuels the fire.

However, these people suddenly became inexplicably popular, and they did not become popular based on their strength. This is destined that their popular career will not last long. Once people lose their curiosity about them, they will become a passing cloud.

3. Herd mentality Herd mentality refers to an individual being affected by the behavior of the outside crowd and showing a behavior pattern that is consistent with public opinion or the majority of people in his or her perception, judgment, and understanding. It is a psychological phenomenon common to most individuals.

Regardless of whether netizens support or oppose these Internet stars, they are inseparable from the "herd" mentality. Each of us has a herd mentality.

Whether it’s Ruffian Cai, Sister Furong, “Brother Sharp” or “Sister Feng”, you may not feel anything about them, or even know them.

But you often hear people around you talking about it, so you also pay attention to them deliberately. You may search for "First Intimate Contact" on the Internet, download a few photos of Sister Furong to "appreciate" them, and watch "Sharp"

Listen to the story of "Brother" and the thunderous words of "Sister Feng".

As the click-through rate on the Internet skyrockets, these people become more and more popular.

When others talk about them, you should also talk about them, so as not to be accused of not keeping up with the times or being ignorant; when people say the "fairy sister" is beautiful, you should follow suit and say she is beautiful, so as not to be accused of having problems with your aesthetic sense; everyone

Everyone was scolding Mu Zimei, so you scolded her too.

Therefore, it is not difficult to see that regardless of praise or criticism, behind the rising online click-through rate of "Internet celebrities" is the audience's herd mentality.

4. Entertainment first mentality This is an era of entertainment for all.

In the fierce competition of modern industrialized, urbanized social life and market economy, people's daily life, work and study, including social interpersonal relationships, often appear in a state of tension and pressure.

As a result, they may become anxious or adopt avoidant behaviors.

Therefore, they are eager to obtain physical and mental leisure and psychological relaxation through the dissemination of some entertainment pictures and information in the media, and to obtain a kind of psychological adjustment.

Therefore, once an unusual person or interesting thing appears on the Internet, people will treat it as leisure information.

When people are tired both physically and mentally after working all day, it is always more comfortable to pay attention to these entertainment and leisure things than to pay attention to international current affairs.

Therefore, people's self-reduction mentality may create a star in a short time.

Therefore, it is not difficult to see that so-called spoof videos such as "A Murder Caused by a Steamed Bun" can instantly become popular on the Internet. This is because such creative ideas can indeed provide a considerable degree of entertainment to tired people, so Hu Ge can quickly become popular on the Internet;

The reason why the parody of the new version of "Dream of Red Mansions" is so popular is because such works seem to allow the audience to accept this new form of easy entertainment and unlimited criticism; naturally, the photo of the spoof of Xiao Pang's eyes became popular on the Internet, making Xiao Pang inexplicably famous.

It is almost also influenced by the audience psychology where entertainment comes first.