Yoshinoya, a century-old Japanese shop, closed 15 stores last year. Why can't many Japanese shops open in China? Reasons for closing down
I think the first reason is that Japanese food can't adapt to China's food culture in China. China is a big country with a large food culture, and there are many cuisines and dishes in China. Compared with Japanese food, China people may prefer to eat their own local food, and Japanese food is single, many of which are fresh like sushi and salmon, which is not popular in China, and many China people can't get used to Japanese food. The rise of take-away food has also limited the development of Japanese cuisine. The take-away platform in China has developed very rapidly, and the rise of the take-away platform has also reduced the living space of Japanese food stores in China. Many China consumers will choose to buy food through take-away. After all, the products on the take-away platform are rich in style and complete in variety, and there are many kinds for consumers to choose from. Impact of the epidemic
The most important point is that under the impact of the epidemic, the catering industry in China has also been greatly affected. Many restaurants have closed down or closed down for a long time. Even when the epidemic is not so serious, the business hours of the catering industry have been shortened a lot, which is a very heavy blow to people engaged in the catering industry. And Yoshinoya has opened more than 5 restaurants in China, so it can be said that this closure has a great impact on Yoshinoya. Yoshinoya is a century-old shop. There are many employees behind it, and it still needs Yoshinoya to support it. Once it is closed or its business hours are shortened, the overall income of Yoshinoya will drop, and it will definitely be a very heavy blow to Yoshinoya to pay employees' wages. Yoshinoya closed the store to reduce his own losses!
do you like Japanese yoshinoya's food? Do you feel sorry for Yoshinoya's withdrawal from China market?