In the early stage of website construction, it is necessary to sort out the SEO of the whole website, and technicians are familiar with the operation in technical realization. Then, what we need to do is to understand and guess the search habits of netizens. For the website of electrical appliances, I suggest referring to bubble net and Zhongguancun Online. They set the title of the webpage on the product list page, such as juicer:, juicer quotation, price, brand, model, ranking and recommendation, while the product details page is beautiful, JE70 1AB juicer quotation, picture parameters and performance. Search engine optimization information, please check www.csbian.com.cn/C4P1/index.html. 。
Popularization method 2. Increase PR value
PR value is very important for an e-commerce website, and the level of PR value indicates the weight of search engines to the website. At the same time, the PR value also indirectly brings traffic to the website. The practice of PR value is to find a website with high PR value as a friendly link. The most direct and fastest way is to increase the PR value by buying links within the time of a Google update. Then use the improved PR value to link exchange, a website equal to or higher than your own, and finally slowly remove the website that bought the link before.
Promotion method 3. Q&A community
Use the Q&A community. Mainly use the long tail keyword effect to bring traffic. At present, the best platforms for Q&A community are Baidu Know, Tianya Ask, Sina Love Ask and Soso Ask, among which Baidu Know and Tianya Ask can directly bring traffic, while Sina Love Ask and Soso Ask are more suitable for brand awareness promotion. Baidu knows that it pays attention to skills and understands their rules, but for Tianya to ask, these rules are more relaxed.
Promotion method 4. Paid search engine
For paid search engines, it is inevitable for any e-commerce, because there are too many people using search engines to find information at present. Even JD.COM and Zhuoyue, which are doing well at present, are still using paid search engines, and the investment is not small. The investment in this piece can only be to minimize the cost of taking orders, and the skill of using this piece is to increase the use of pan-keywords and long-tail keywords as much as possible to compete for popular keywords.
Promotion mode 5.cps alliance
CPS alliance includes third-party CPS alliance and self-built CPS alliance, and a relatively large advertising alliance can be built quickly by using the third-party CPS alliance. However, these alliance members will not take the initiative to put in your instant advertisements or promotional activities, so the promotion effect will be affected. The self-built CPS alliance can control and respond quickly to the promotion activities, which is of great help to the whole website. At the same time, because the self-built CPS alliance is easy to communicate with these members, they also take the initiative to grab some promotional information from the mall to maximize the effect of these promotional activities.
Promotion method 6. Compare shopping websites, shopping guides and discount websites.
The difference between the three is that the shopping website is returned to members, while the shopping guide website is more about the release of business information, expressing the experience of members after shopping; Discount websites publish merchants' promotional information and coupons, which are similar in that they are all concentrated on a group of people with shopping needs; Moreover, the consumption mode of online shopping is also relatively recognized. Through the cooperation with the price comparison shopping website, some members can benefit from it, which can play a role in giving play to the popularity of the website and increasing sales. Then use some mature customers to post their shopping experiences to some shopping guide websites, which has the effect of word-of-mouth communication. At the same time, you can also engage in promotional activities jointly with these price comparison shopping websites, shopping guides and discount websites. And attract more customers to shop on the website by issuing coupons.
Promotion method 7. News and soft text promotion
The principle of news delivery is to make your promotional activities and image have a sensational effect. Therefore, when writing news, you should closely follow the key points of events and promotional activities, and at the same time show the differentiation of your website, so that netizens can understand the differences between your brand and services and peers, and let them accept you in their hearts. We must adhere to the principle of long-term news delivery, because news promotion is a long-term task and has a caching effect. Therefore, only one or two launches will not have a good effect. The promotion of soft articles is mainly through publishing soft articles in some forums, mainly involving product promotion, sharing of promotion experience, and hype of activities. Moreover, different publishing platforms should be selected for all types of soft articles, because good soft articles need to meet the platform to be well published and spread better. If possible, you can use some better platforms to do some publicity topics, and the effect will be good.
Promotion method 8. bbs promotion
In addition to soft articles, you can also contact the leaders of these forums to jointly organize some activities, or distribute coupons through their activities, or sponsor some prizes for them to engage in activities in the station. If possible, you can set up a special section in your own mall. At the same time, you can add some advertisements with text links to the forum promotion, such as putting your own advertisements on each floor and covering these popular posts as much as possible. Finally, if funds permit, you can put in hard advertisements.
Promotion method 9. Cross-industry cooperation
Cooperation with different industries can expand their own promotion channels, because when cooperating with different industries, everyone's customers overlap, so the exchange and cooperation between the two can link these consumers together. At the same time, it can also increase its influence, and sometimes it can bring some better resources to its promotion activities. For example, I have done several examples in the electronic mall.
First, cooperation with Taisheng Rice Store. The form of cooperation with Taisheng Rice Store is to distribute rice and brochures of Taisheng Rice Store to customers when we hold activities. At Taisheng Rice Store, we also add our brochure to the rice they sell, killing two birds with one stone.
Secondly, online, I joined several businesses to organize some activities beneficial to consumers on important festivals, such as "3. 15", and then promoted this joint activity through several promotion resources.
Third, play a game with web games. Playing a game with them is one of the better web games in China. The cooperation with them is that we sponsor their local activities, mainly in the form of coupons. After the activity, after the membership points reach a certain level, you can redeem the designated goods in our electric mall.
Promotion mode 10. Website navigation station promotion
At present, the influence of the website navigation station is still quite large. Using these navigation stations to hang their own website names can bring a certain amount of traffic to the website, while some smaller website navigation stations can be exchanged through reciprocal links. So many free website navigation stations are integrated, and the scale effect in the final promotion reflects what a single website navigation can't bring.
Promotion mode 1 1. Email Marketing
E-mail marketing includes on-site e-mail marketing and off-site e-mail marketing. On-site mail is a way to take when the membership base reaches a certain level. The main purpose is to let these members make repeated purchases to prevent sinking. If they can buy repeatedly, it will reduce the cost of bringing a consumer and reducing the cost of promotion.
Remote mail marketing is mainly to bring new customers, and this piece of manpower may need more. You can use some free email capture software to capture the source of email address. Then send advertisements or promotional information to these accounts through your website or the mailbox background of fixed accounts. Of course, this effect will not be very significant, but as long as it reaches a certain base, the effect is still very pleasant.
Promotion mode 12. Offline promotion and regional strategy
In addition to distributing leaflets, offline promotion can also use products to enter some communities or properties for on-site promotion. For example, in our building, there are many B2C websites standing there for promotion. A few days ago, a B2C website that made clothes stood there, put some clothes on the spot and distributed some leaflets. Regardless of how popular their website is, I went to see their website when I went back to the company. In fact, the website was not completely built. For example, their website construction has not been completed, so we can publicize it, not to mention the online mall we have already completed!
Every online mall can't escape the fact that it is difficult to cover the whole country from the beginning. For example, JD.COM Mall and Red Kids, which are doing well at present, all choose some cities to start, and then use the experience of these cities to copy to other cities, so there will inevitably be regionalization strategies, such as distribution and warehouse in JD.COM.
Therefore, in the regional strategy, we can achieve limited logistics delivery or same-day delivery, professional services, free shipping and so on. At the same time, you can also do promotional activities for them and serve a good person, so that you can publicize these word-of-mouth, and it is not difficult to copy them again.