Mr. Henri Nestlé Lai, the founder of Nestle, is a chemist living in Switzerland. He developed a kind of infant milk powder wheat flour by scientifically mixing milk and wheat flour, which successfully saved the life of a baby who was malnourished due to lack of breast milk. 19438+0867, Mr. Henry Nestle formally established Nestle Company in Lake Geneva, Switzerland.

Since then, it has created a century-old history of Nestle.

"Nest" means "Little Bird's Nest". As a symbol of Nestle, this warm bird's nest is deeply familiar and loved by consumers. It represents the concept of Nestle: care, safety, nature and nutrition.

As the largest food company in the world, Nestle adheres to the consistent ideas and principles, people-oriented, quality-oriented, and provides high-quality food for consumers around the world, bringing a better life.

Today, Nestle is adhering to the ideas and principles of our ancestors, people-oriented, product-oriented, fully understanding the needs of consumers around the world, and how to better serve consumers with different life stages, different lifestyles and different cultural backgrounds, so that products are loved by them.

Nestle has always attached importance to product quality.

More than 140 years of food manufacturing experience, constant pursuit of the latest nutrition and food processing technology, use of high-quality raw materials, application of the highest technology and equipment, high-quality staff and huge R&D investment all ensure the high quality of Nestle products.

In the past fifteen years, Nestle's direct investment in Greater China from Switzerland has reached 7 billion yuan.

Nestle operates 20 factories in China.

In 200 1 year, Nestle established a research and development center in Shanghai, devoted to the applied research of science, technology and nutrition, as well as the development of food with reasonable price and rich nutrition suitable for China consumers.

On June 5438+ 10, 2008, Nestle built a new R&D center in Beijing, aiming at bringing high-quality economical food with Chinese and western cuisines to the people of China, meeting the special needs of China consumers for nutrition, bringing a steady stream of "high-quality food" to the people of China and realizing the great vision of "better life".

Nestle's annual sales amount to more than 47.7 billion dollars, of which about 95% comes from food sales, so Nestle is the largest food manufacturer in the world and one of the largest multinational companies.

The company is famous for producing chocolate bars and instant coffee, and has a rich product range suitable for the local market and culture.

Nestle has more than 500 factories in more than 80 countries on five continents, and all products are produced and sold by about 200 departments under the leadership of the headquarters.

98% of Nestle's sales come from abroad, so it is called "the most international multinational group".

/kloc-In the middle of the 9th century, Henri Nesti, a Swiss scholar-type food technician, invented a kind of children's health-care dairy product, that is, adding fructose and nutrients to milk powder. At that time, it was an excellent children's health-care food, but the output was very small, and Nestor was still mainly engaged in scientific research.

1865 a friend told Nestor that because the babies drank his milk powder, they all grew up healthily, which changed their habit of not drinking milk and solved the difficulties for the mothers.

After hearing this news, Nestle finally established a baby milk powder company in 1867, taking his name Nestle as the brand name of its products and the bird's nest pattern as the trademark graphic.

Because the English word "Nestle" has the same root as his name, Chinese is translated into "Nestle" together.

In fact, Nestel means "settle down comfortably" and "snuggle up" in English; Nestle graphics will naturally remind people of a loving mother nursing her baby.

Therefore, the sales of "Nestle" baby milk powder have been very good.

1905, Nestle Parenting Milk Powder Company merged with another American-run food company and was named Nestle Yingrui Condensed Milk Company; 1949 was acquired by another Swiss company and renamed Nestle Food Company.

At the beginning of the 20th century, the company began to implement diversified production, acquired and established enterprises all over the world, and became the largest food manufacturer in the world. In the United States, Japan, Germany and other more than 20 countries set up branches, with more than 65,438+0,200 factories and offices, headquartered in Vivi, Switzerland.

The company's sales in 1990 reached $33.3 billion, and its main products were 10 kinds of instant coffee, condensed milk, milk powder, baby food, cheese, chocolate products, candy and instant tea.

Among them, Nestle Coffee has the largest sales volume, mainly because the product quality is excellent, and the brand name makes consumers really feel "comfortable" and "snuggling" when drinking.

199 1 year. According to the survey results of American Lantong Company, Nestle Coffee was listed as one of the world's 10 famous brands. 1994 determined its brand value as115.49 million USD.