It is understood that this collection of works requires the slogan language to be concise, obvious, easy to remember, easy to spread and infectious. It should not only reflect the cultural image of Taihe Wuji brand, but also conform to Taihe's regional characteristics, historical background and humanistic connotation, and reflect the uniqueness of Taihe Wuji brand with appropriate meanings.

LOGO and cartoon logo should be illustrated in principle, and pay attention to uniqueness and international universality. The design should be novel and unique, with simple patterns, reasonable color matching, lively and lovely image and strong visual impact. Slogans, signs and cartoon patterns should be easy to make in the media, and suitable for external publicity and social activities as image signs.