2020 Tea Shop Business Plan Template (I) I. Industry Analysis
Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the milk tea shop industry is also fierce. We must make characteristics so as not to be eliminated and stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.
For the pricing of products, we will set different prices according to different tastes, generally around X yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products.
Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain competitive advantage in the industry. Therefore, we will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.
Second, the product/service introduction
Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet customers' consumption needs, we also deal in double-skin milk, shaved ice, milkshake, various fruit juices and drinks and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will constantly try to develop new kinds of milk tea, which will become the recommended drink this week and will be sold at special prices two days before its launch. If the response is good, it will become our special product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: milk tea for lovers, Singles Day: milk tea for singles. Constantly attracting customers because of their characteristics, making customers impressed with our store, and gradually forming a word of mouth, becoming an intangible brand asset of enterprises.
In addition, it can be operated by combining seasoning technology with the requirements of wine mixing process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and only when the products are good can there be repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea. Basically understand:
1. Learn to taste milk tea.
2. Formula of raw materials.
3. Seasoning amount and time.
4. Application of equipment and seasoning temperature.
5. seasoning techniques.
6. Preservation of milk tea.
7. Packaging requirements of milk tea.
8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.
Third, the store location
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you, and the bustling area is the best choice. This is something that does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find the site according to our own investment ability and competitiveness, see the current situation of shops, and estimate the future development. It is necessary to evaluate the level of berth consumption, and it is not advisable to invest heavily in places with low consumption; Similarly, places with high consumption should not invest low. We should also consider whether there are peers nearby or around, the price and quality, if there is no competition in the shop we are looking for, whether there may be competitors in the future, and so on. Especially for investors with short funds like us, in the calculation of win-loss balance, we will determine the store location according to the data "the opposite store rent should not exceed 15% of the average minimum turnover". The surrounding area of the school is a very good location, with more students and more consumption. In addition, it should be added that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place.
Fourth, decoration and equipment purchase
Decoration is designed and decorated according to the investment quota, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and generous. In particular, in view of young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. This also includes the layout of hydropower and hydropower requirements.
Equipment is purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Store equipment should be matched with the store's hydraulic power, especially in the small pedestrian street area, and it is necessary to consider finding another kitchen to coordinate. The production of milk tea generally uses the following equipment:
1. sealing machine.
With a counter, it is usually sold in shops that sell cooking machinery and sealing equipment. Every time a letter is opened, the counter will record the number, regardless of whether the power supply is connected or not. This is a kind of mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.
2. Sealing film.
Generally, the place where the sealing machine is sold will be sold with it. When purchasing, you should pay attention to the fact that the sealing film should not be too thick, which is easy to seal, and it will be difficult to insert the straw when inserting it. If you use too much force, you will either insert the straw, or drop the milk tea on the ground, or accidentally insert the cup. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.
3. freezer.
Generally buy a two-room freezer, half refrigerated and half frozen.
4. Cup.
Plastic products, plastic bags, etc. are sold in stores, and sealing machines are also sold in stores, usually 2000 boxes, not only for sale. The price of the cups is not much different, but the quality is quite different, and the cups are very important. Be sure to shop more and buy them carefully. When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea if you hold it hard, but you can't hold it if you don't. It's best to take a glass of water at home and feel it first, and then hold it in your hand when you buy it to see if the thickness is enough. And the most important point is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use uniform materials, so that when the milk tea is filled, the rim of the cup will not be spilled. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.
As for the cups consumed in stores, you can go to several stores as much as possible, choose strange and novel cups and amazing works, and there can be many styles. Don't buy too much for each style, which will make people curious.
5. straws.
Plastic products, plastic bags, cups and so on are sold in shops. There are ***5000 pieces in a big bag, and there are 100 pieces in each big bag. You can buy several small bags, but it will be more expensive. When shopping, you should pay attention to the thickness of the materials, not too soft. If you buy too thick sealing film and too soft straw, your customers will be so ugly. When you buy, try pressing the tip of the straw on your finger. If your hand doesn't feel much pain, the tip of the straw has been bent, which is too soft. The shape of the straw should be distinctive, and you can use the types that others don't commonly use and dare to use.
6. Mixer.
Xx brand is better. Whether it's materials or running time, it's better than messy brands such as xx, and the price is not expensive. It's best to buy this in big shopping malls, and the after-sales service is better.
7. Water dispenser
In order to save costs, we can choose desktop ones. Since the main component of the water dispenser is a heater, we don't need to buy any famous brands, just pay attention to the fact that the inner container is stainless steel, and don't hold too little water at a time. There is a lot of hot water in winter, so you can make another equipment to solve it.
8. containers
Sugar, milk tea powder, cream, pearls, etc., all need suitable containers to hold them, and these things can be purchased according to your own preferences. However, it should be noted that these containers should be covered. First, it is sanitary. Second, raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is better to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
2020 Tea Shop Business Plan Template (2) 1. Market Analysis
1. Market introduction
The markets of all colleges and universities are basically the same, with a large number of tea shops, but only a few are well run.
2. Target market analysis
In the 21st century, compound leisure food culture has become the mainstream culture in the catering industry, and people's perceptual consumption expenditure is far greater than that of rational consumption. College students who are considered as fashion leaders are playing an increasingly important role in this field, and their market share is also increasing year by year; As a branch of the marginalized catering industry, operating the student-specific market is based on the accurate grasp of this information.
As a consumer group of students, they are more and more keen on taste, more sensitive to the freshness of things, more and more demanding on quality, and more and more demanding on the environment in the store. What we need to do is to combine quality with creativity, so as to attract students and even surrounding groups.
3. Customer demand analysis
After investigation, students have two main requirements for the milk tea industry. One is the product; The second is service. For some students, they are keen on the existing products in the market, while some consumers prefer to try new products, but no matter what kind of consumers, they value the quality of service more. According to the difference of seasons, consumers' demand for milk tea is different. In summer, people prefer cold drinks and prefer hot drinks in winter.
Second, the competition analysis
(1) Competitors
At present, there are four or five existing tea shops, such as Thirst, Street Traveler and Typhoon Shelter. The tastes and varieties of tea in these tea shops are similar, and there is no innovation in product development. The latest ones are xx, xx and so on. Other competitors are various manufacturers creating series of milk tea, such as xx and xx.
(B) business analysis
Advantage analysis:
The existing tea shop is simple in decoration, giving people the impression that it is not clean.
The variety of milk tea is limited, the taste is average, and there is no innovation in product development.
13. The series of milk tea created by the manufacturers has a high price, a single variety, and the taste is not as good as that of the existing imported milk tea, which is greatly limited by the season, and its consumption will be reduced in the hot summer.
In-store sales and take-away services can attract more consumers to a certain extent.
Analysis of disadvantages:
The business area of milk tea is limited, and the scope of services provided is limited.
Some students don't know much about the basic situation of the new store, such as taste, which affects sales to some extent.
3. Product innovation is not easy for consumers who are keen on traditional milk tea products.
The seasonal consumption of milk tea is obvious, which can not reach a good consumption quota.
Opportunity analysis:
1. The market is far from saturated, there is a large profit space and a large number of milk tea consumers, and the market prospect is broad, and the strength and number of competitors are limited at present.
Good taste, serious service attitude and professional operation level have established a good reputation among students.
Although the business area is limited, it has a beautiful indoor environment, which can leave a good impression on students (especially compared with other tea shops) and show a competitive advantage.
The products are rich in variety, unique in taste and have certain competitive advantages.
Threat analysis:
1. Competitors have a fixed range of consumer groups, and will definitely take corresponding measures if they are not willing to reduce the market share of milk tea;
3. With the increasing variety and number of various foods, consumers have more and more choices, and the product differentiation is not enough. Drinks such as cola, orange juice, coconut juice, milk and purified water have carved up the already limited demand market to some extent.
3. Milk tea is a high-fat and high-calorie food. In today's society, the aesthetic concept (slim is beautiful, especially for girls) and the more popular trend of losing weight undoubtedly make some milk tea consumers (especially women) reluctantly give up what they want and say "No".
(C) market competition strategy
Our store needs to take advantage of the good opportunity of a wide and profitable milk tea market to rapidly expand the scope of services, so as to enhance the market share, from small to large, and finally firmly occupy the school milk tea market. In order to achieve this goal, the action plan designed is:
1. Pay attention to the cultivation of service attitude and do our best to improve service quality.
2. Continuously innovate products, improve and increase the types of milk tea to meet the needs of different consumers.
3. Constantly strengthen product promotion, enhance students' loyalty to products, and strive to explore potential customer groups.
4. Timely product promotion activities.
5. Add a suggestion book in the store, and students can put forward or write their opinions or suggestions directly.
Third, products and services
1. product development planning
Our product quality is guaranteed by safety, product research and development technology is improving, taste is constantly innovating, and different products are launched according to different consumer groups. With the increasing sales, the product development is increasing, thus occupying more market share.
2. Research and development
Our shop adopts the "fool blending method" to avoid the technical differences of milk tea blending personnel from affecting the taste of milk tea. At the same time, fructose can be added by fructose quantitative machine, which can be accurate to milligrams, which meets the different requirements of consumers for sugar and the taste is also determined at will. Replacing sucrose with fructose is low in calories, delicious and healthy. Because the difference in temperature plays a decisive role in the taste of milk tea, the insulated tea barrel with temperature display can make us pay close attention to the temperature of tea at all times to ensure the best taste of milk tea. At the same time, according to the differences of consumer groups, we introduce different products, for example, we recommend Yuanyang Cup for couples.
3. Production and transportation
In order to ensure the taste of the product, it is now sold now, and the daily production amount of milk tea is determined according to customer demand. Consumers can choose three ways: take-out, drink in-store and delivery. Sitting in the store, you can also enjoy other products, and there is no limit on the number of delivery, which is likely to meet the requirements of consumers. Because the production of milk tea needs more materials, it needs to purchase raw materials from many parties. For the material suppliers who are far away, we will choose to deliver them directly to the door and reach a long-term cooperative relationship with them. For those who are close, we will consider purchasing in person to ensure the quality and price of materials.
Fourth, the marketing strategy
1. product strategy
(1) product complex management, not only the single product of milk tea is introduced, but also the supply of snack food which is loved by consumers.
(2) Compared with other tea shops, health tea is introduced.
(3) According to different consumers, launch different products.
(4) Pay more attention to the quality of this invisible product. Provide on-site service for consumers who have a desire to spend, but are unwilling to buy on their own.
(5) Pay attention to the packaging of products and give consumers a good enjoyment.
2. Price strategy
(1) Set reasonable prices according to consumers' spending power and product types.
(2) Set a relatively low price compared with competitors.
3. Advertising strategy
Advertising is necessary, I think the following publicity methods can be carried out:
(1) Opening ceremony to let people near the school know that our store has opened.
(2) Make use of the interpersonal relationship at school and do more publicity.
(3) Information dissemination by means of the Internet.
(4) Use instant messaging (QQ, Fetion, etc.) to promote shops and products.
4. Promotion strategy
(1) Opening reward activities. Three days before the opening, the products are sold at half price;
(2) launch new product tasting activities every day to promote new products;
(3) Redemption of points and issuance of vouchers. For credit cards with different values for consumers who spend different amounts, it is stipulated that a certain score should be accumulated to give corresponding points to goods;
(4) Free advertisements are placed in the class mailbox to publicize the sales groups with the class as the unit. Old students can receive a cup of free milk tea at a fixed time with their student ID cards, and exert the influence of opinion leaders in the customer base through word-of-mouth communication.
V. Financial Plan
1. Description of capital requirements
First of all, a store needs to register the relevant license to operate. Moreover, due to the different modes of operation, we will have greater needs in store requirements, and we will rent a house. Then the purchase of basic facilities, and finally the purchase of products and materials. Because we are in a small business, we should try our best to find good and cheap sources of goods, and failing to purchase good equipment will not only waste hundreds of dollars, but may also cause us to lose many long-term customers. We must not be careless.
2. Capital investment plan
Handling of relevant documents (business license, trademark registration, etc.): 800 yuan.
Store rent: 20,000 yuan/year.
Store decoration: 3000 yuan.
Equipment such as tables and chairs: 1000 yuan.
Special equipment: a drinking machine 150 yuan, a fructose quantitative machine, a 800 yuan, a milk tea sealing machine, a tea barrel with temperature display 150 yuan, and a coffee machine 1600.
Materials: pearl powder, coconut, pearl fruit and other accessories: 10000 yuan/year.
Electric bicycle: 2000 yuan each.
3. Investment income forecast
Daily sales: milk tea, etc.: 60 cups/day (take the average value of one year); snack food: 260 yuan/day (360 days a year, 30 days a month).
Annual sales: 206,000 yuan/year
VI. Risk Analysis
1. Market and competitive risk
For us who have just entered the market, there is no doubt that we are facing huge market and competitive risks.
First of all, if the taste and publicity of our products are not enough, it will be difficult to increase the sales of our products, which will directly affect the sales revenue and the operation of the whole store. Secondly, the competition in the existing market is fierce. If our product strategy and promotion methods can't attract consumers, we are likely to be eliminated by the market before we can enter the market.
2. Product and technical risks
The particularity of products determines that we must pay attention to the quality and hygiene of products. However, there will inevitably be mistakes in the operation. The quality problem of the products will directly lead to consumers' satisfaction with the products, and at the same time, it will have an image impact on our whole store.
3. Managing risks
Storefronts are managed in the same way, so there may be differences of opinion in the course of operation, and it is a great threat to small companies that have just been established. At the same time, the company's management system is relatively loose, which is easy to cause management confusion.
VII. Internal management
In order to strengthen management, clarify responsibilities, realize the standardization and institutionalization of the whole work, and improve the management level and service level of the work, the rules and regulations of this tea shop are formulated:
1. Our store requires to establish the idea of serving consumers wholeheartedly, constantly improve the management level and service level, and actively complete their own work.
2. Our store requires paying attention to appearance and personal hygiene.
3. Our store requires active enthusiasm and civilized language for consumers, and no swearing or swearing;
4. Our store requires that we are not allowed to grab food at will;
5. Our store requires strict food inspection, and it is forbidden to enter and use expired, outdated and moldy foods, seasonings and beverages, and do a good job in tableware disinfection and hygiene.
6. Our store requires to take good care of the equipment, operate according to the operating rules, and not operate illegally to ensure safe use and do a good job of fire prevention and theft prevention.
On the basis of existing manpower, with the continuous expansion of business, the required personnel will also increase. In the future business, we encourage more enterprising college students to join us. As long as you have a warm and sincere heart, you can all become one of us.
2020 tea shop business plan template (3) Many entrepreneurs have seen the gradual increase in temperature and promoted the development of the beverage industry. Therefore, entrepreneurs have developed a strong interest in this project. However, for many novices who have no entrepreneurial experience, it is not very clear about the correct process of opening a store in the beverage industry. It is aimed at the opening process of the beverage industry.
First, the shop opening process
(1) Apply to the administrative department for industry and commerce for a business license.
(2) Opening an account in a bank is a process in which an operator deposits his own funds into a bank of his own choosing without a bank account.
(3) To apply for the Organization Code Sign, the operator also needs to go to the local technical supervision department or relevant department to apply for the Organization Code Certificate. When applying for the organization code certificate, the beverage shop must submit the business license issued by the industrial and commercial department, and the official seal of the unit, the ID card of the legal representative (person in charge) and the handler, and the code certificate or copy of the superior competent department must also be brought.
(4) Go to the tax bureau for tax registration.
(5) to the health and epidemic prevention station for health permit.
(6) Go to the price department for the license fee.
(7) Apply for business registration. After the application for starting a business is approved, you can apply for business registration. Enterprises in the competent department and the examination and approval authority should apply for business registration according to the relevant provisions. After the registration authority conducts a review, the registration authority (referring to the national and local administrations for industry and commerce) should make a decision to approve the verification and registration within 30 days after accepting the application.
(8) Obtaining a business license. The business license is the last link of the examination and approval procedure. On the basis of examination and verification, the administrative department for industry and commerce fills in the Business License of Enterprise as a Legal Person or the Business License, which is signed by the competent leader and put on record. At the same time, the administrative department for industry and commerce issues a notice of enterprise approval and registration to inform the approved beverage shop. After receiving the notice, the beverage shop's legal representative shall obtain the license from the registration authority and go through the formalities of signing and filing.
This paper is mainly aimed at the content analysis of the opening process of the beverage industry after the novice entrepreneurs choose to start a business. I believe that after reading the above aspects in detail, they will have a more detailed understanding of this issue! In addition, for entrepreneurs in the beverage industry, it is also very important for entrepreneurs to choose a suitable business address before operating this project!
Second, the tea shop location skills
The catering industry has always been a hot topic among the franchised industries in franchise chain, but many entrepreneurs often encounter various problems when opening milk tea drinks shops. The first problem is site selection. Usually, the choice of shop location for milk tea drinks is the decisive factor of good or bad business. Therefore, the first thing to consider when opening a milk tea drink shop is to choose a good geographical location, and then determine the management policy according to the specific location. For the problem of site selection, novice investors often find it difficult, so let's explain it to them.
When opening a milk tea drink shop, the population density of an area can be determined by the number of people or households per square kilometer. The higher the population density in a region, the larger the size of the milk tea drink shop. Family status is the basic factor affecting consumer demand. Family characteristics include: population, age of family members, income status, etc. For example, the average income of each household and the distribution of household income will obviously affect the sales of milk tea drinks shops in the future. If the average income of families in the area increases, it will increase the family's requirements for the quantity, quality and grade of goods purchased.
To open a milk tea drink shop, we should analyze the characteristics of its consumption demand in areas with large population during the day. The size of the family will also have a greater impact on the sales of milk tea drinks shops in the future. For example, a family composed of young people from a family of two pursues fashion, individuality and small quantity in shopping. Some random inflows of passengers are not included in the investigation. The areas with high population density during the day are mostly office areas, school cultural areas and other places.
If you want to choose a good location for your milk tea drink shop, you should not only pay attention to the above methods, but also combine the actual market environment to investigate. For entrepreneurs of bedding chain stores, as long as they choose the right store location, they will not worry about the flow of people when they operate milk tea drinks shops. Any business secret is just a reference. The most important thing is to give more consideration and focus on the needs of consumers. In this way, the success of opening a milk tea drink shop is not far from you.
Third, the management strategy of tea shop
2 1 century today, entrepreneurship is the final choice of most people, and they are not willing to work only for others. So, what should we pay attention to when opening a tea shop? Let me introduce it to you now.
1. Store location selection.
In the process of commercial operation, the first key factor is the choice of store location. In this regard, Wal-Mart, KFC and other world-renowned chain giants have proved its correctness countless times with their years of development experience. Business is a general term for gathering popularity, exchanging information and concluding transactions. Behind all these activities, people are needed as promoters and executors. How to choose a store that can gather the best popularity is a prerequisite for the success of business activities. Therefore, the location of the store is even more important for manufacturing enterprises with little experience in "commercialization" operation.
2. Commodity management.
Commodity management is a very important job in store operation, and its purpose is to ensure that commodities are scientific and complete in every link of the store, so as to maximize sales.
3. Price management.
The coordinated management of the monopoly price system and the original distribution price system formed in the commercialization process of manufacturing enterprises will be one of the challenges faced by the store operation of manufacturing enterprises. Both of them are faced with coincidence and need particularity to highlight the value of monopoly network. College students' tea shop business plan model essay 20 18 work plan.
4. Logistics distribution.
Efficient and scientific logistics distribution system is the basic guarantee for the success of chain business. The world's number one business empire xx has been the top of the world's top xx enterprises for many years, and one of the keys is that it has established an advanced and powerful logistics distribution system. For manufacturing enterprises that are new to the commercial field, their logistics distribution system does not require such powerful functions, but it must meet two basic purposes: first, to monopolize the normal supply of commercial networks; Second, coordination with the original distribution system.
5. Shopping guide management.
Shopping guide is the link between enterprises and customers, and it is the image representative of manufacturing enterprises directly facing customers. They successfully guide sales by interpreting customers' interests and solving customers' doubts.
A group of high-quality shopping guides is the key to realize the sustainable profit of store operation, but shopping guide itself is a very profound knowledge, and a group of high-quality shopping guides is hard to find. To this end, the key to store operation shopping guide management lies in two aspects: first, do a good job in the selection, training and scientific use of shopping guide personnel; The second is to constantly update and improve the shopping guide skills.
6. Promotion management.
Promotion refers to the activities of manufacturing enterprises to build momentum in stages, stimulate sales and build brands by using media advertisements, personnel sales promotion and public-private relations. The management of these activities is called promotion management. It mainly includes the promotion management at the enterprise level and the store level. This paper mainly focuses on the promotion management of the store operation of manufacturing enterprises, which has the value of gathering popularity, attracting people, increasing sales, confronting competitors and improving market share for a single store operation.