2022 Shopping Mall Spring Festival Activity Plan 1 1. Theme:
Jiamei Boutique New Year Festival
Second, the activity time:
February 10 (December 23rd of the lunar calendar)-March 5th (first month 16) in XX.
Third, the overall activity advertising language
Happy Jiamei China Shopping Surprise Uninterrupted
Description: It can be used for publicity before and after the bus, entrance to the front hall of a store, atmosphere in a store, couplets in various stores, etc.
Iv. content of activities
(1) When the Spring Festival arrives, "Fu" will be delivered! Activity time: February 10.
Shopping brings happiness to your home, and good fortune keeps coming, and surprises keep coming!
Anyone who has shopped all over 50 yuan in Jiamei stores will be given a gold-lettered "Fu" with a value of 5 yuan (* * * until 2000 pieces are delivered).
(2) Giving "carp" in the New Year: February 7-February 17.
Send good luck in the New Year, and there will be a "gift" in the New Year. There will be a "fish" every year, and the weather will be good, and carp will fall from the sky. When shopping in 200 yuan, send one!
(III) Specially planned Valentine's Day special edition activity time: February 7th-14th.
My dear valentine's day, especially for goods to enjoy, roses, flowers and chocolates are indispensable!
Buy Valentine's Day special goods and send a rose to 38 yuan
Anyone who shops all over 60 yuan will pack Valentine's Day gifts for free.
When shopping in the clothing area is full of 300 yuan, send a box of chocolates worth 38 yuan+a rose.
(3) Grasp the "blessing" in the New Year and give whatever you catch.
Activity time: February 18-February 27 (from the first day to the tenth day)
When the New Year arrives in Fuyu, Jiamei will let you shop for Le Taotao, and you can grab it when you are full, and Fuyu will take it home when you are full 100 yuan.
Note: This is actually a lucky draw. Different from the past, it can be diversified in the setting of prizes. You can set a grand prize to create a sensational effect, or you can write the gifts directly on the lottery ticket without a grand prize. If the latter scheme is adopted, you can count the prizes left by the planning department and the gifts won by the previous business, and write them on the lottery ticket according to the quantity. If the gifts are not enough, you can buy some small Chinese knots or pendants to supplement them. Although these things are small and cheap, people often pay more attention to the jubilant participation process of the "good luck" activities because they are during festivals.
Note: There can be one, two, three, four, five prizes and participation prizes. First prize: 1000 yuan gift certificate 2 (1 name) second prize: 500 yuan gift certificate 5 (2) third prize: 100 yuan gift certificate (3) fourth prize: 50 yuan gift certificate 20 (10) fifth prize: 20 yuan.
(4) the group purchase price is lower and more polite, and the fortune is sent home!
Activity time: February 7th-February 27th (10th day).
Group purchase over 2000 yuan to send a piece worth 50 yuan.
Buy over 3000 yuan to send 99 yuan's wine.
Buy wine with a value of 150 yuan when it is over 5,000 yuan.
Group purchase over 10000 yuan to send gift boxes worth 280 yuan.
In 2022, the Spring Festival activity plan 2 of shopping malls is coming soon. In order to reward customers for buying the most affordable and best new year's goods, shopping malls will launch the promotion activities of "Full 100 Send 150 (New Year's Voucher)" and "Big Clearance, New Year's Eve" to give consumers real Spring Festival gifts.
Spring Festival activity plan: send it on full 100 150 (new year's voucher)
1, activity time:
Xx year x month x day-xx year x month x day
2. Activities:
During the activity, you can get the big family gift certificate 150 yuan if you spend more than 100 yuan in shopping malls, buy baby carriages in 200 yuan, buy materials and small household appliances in 300 yuan; If you purchase household appliances for a total of 1000 yuan, you can get a shopping mall gift certificate of 100 yuan (except supermarkets, gold, mobile phones, furs and other special goods).
3. Distribution ratio of new year vouchers (all vouchers are shopping vouchers):
1) New Year's Voucher: Except for special commodities such as gold, mobile phones and furs, it can be used in shopping malls.
2) Voucher for pressing the age: it can only be used during the first to seventh day of junior high school, and can be used in shopping malls except for special commodities such as gold, mobile phones and furs.
3) Lantern Festival vouchers: only available on the 15th day of the first month, except for special commodities such as gold, mobile phones and furs, which can be used in shopping malls.
4) Vouchers for tobacco, alcohol, sugar and tea: only for tobacco, alcohol, sugar and tea.
5) Gift coupons: only used in shopping malls.
6) Jade coupons: only used in shopping malls and jewelry palaces (except gold and platinum).
4. Rules for coupon use:
1) The coupon is only applicable in the mall, and copying is invalid;
2) Coupons need to be consumed on a reciprocal basis or collected in proportion;
3) Coupons cannot be exchanged for cash, and the cash part does not accumulate coupons circularly;
4) When cash consumption is returned, the coupon or cash equivalent should be returned together;
5) coupon consumption, when returning goods during the event, coupons and cash will be returned to customers;
6) coupon consumption, when returning goods after the event, coupons and cash will be returned to customers.
Preface to 2022 Shopping Mall Spring Festival Activity Plan 3
The Spring Festival is the peak period of sales every year, and it is also the busiest time for all industries in the whole year. In order to make stores concentrate on the sales war this Spring Festival, this Spring Festival will take commodity combination sales as the main promotion method, and at the same time, it will be accompanied by appropriate promotion activities to guide consumption and tap potential consumption, and at the same time, it will pay attention to package purchase promotion, hoping to tap the market potential as much as possible outside the normal sales channels, cater to customers' shopping psychology (bulk shopping, one-stop shopping), and reflect.
Theme:
Fu duo chun yi Nong
Activity purpose:
At this stage, the activities are in the form of combining the goods with other special offers that highlight the characteristics of package purchase, taking goods as the main role of the activities, and tapping the consumption power in the pre-holiday period. The activity mainly focuses on the package purchase of special goods, with the online page as the main embodiment, attracting the decoration groups to buy in advance after the new year. The gift of discount coupons is mainly aimed at the new consumer groups absorbed, excavated and cultivated by decoration companies and new customers, and it is also hoped that this activity will attract potential consumer groups interested in our discount coupons.
Time:
20 1x year 1 month 2x day-x day
Location:
Taobao shop
Activity details
1. Special package goods
(1) After all the new prices are changed, the packaged goods will be launched.
(2) Specification: home improvement package: 2+12+1+/comprehensive package:1+12+1+1
(3) It is required that the average price of all package purchases should be reduced by 5%;
(4) The commodity selection requirements are that Everbright customers usually do their home improvement packages: living room 2+ dining room 1, living room 2+ dining room 1+ bedroom 1, living room 1+ dining room 1+ bedroom 1+ study room. Kloc-0/+ elevation 1, living room 2+ elevation 1, living room 1+ restaurant 1+ bedroom 1+ elevation 3.
2. Enjoy the preferential package price. Premise: If you buy the goods in 600 yuan-700 yuan Mainland at one time, you can enjoy the special package price.
3. Auxiliary decoration: make a package product page with eye-catching logo on the home page, prompting to buy.
4. Operating rules: all package goods are not subject to price adjustment, and when the package occurs, taobao guest service personnel will give 5%- 10% discount according to the total price;
5. Gift-giving activities: You can get a coupon for 50 yuan when you buy goods in 900 yuan at one time; for 1200 yuan; for 100 yuan; for 1800 yuan; you can get a coupon for 150 yuan; and the single sale is limited of 1.
6. It is required that the products participating in the package edition should be given away in large quantities, so as to integrate the current market and reflect the preferential nature of the package edition.
Activity amount
During the activity; 30 coupons will be given; and 20 coupons will be given of 50 yuan. 100 coupon 10 coupon, involving an amount of RMB 2,000.
Available benefits
Add new partners; Add new members to increase monthly sales.
2022 Shopping Mall Spring Festival Activity Plan 4 Activity Theme:
Colorful times, winter feelings
Activity content:
Activity 1
All products are 30% off.
During the limited sale of some commodities, the whole audience will be sold at a discount of 3-20% (at a discount of 20% on Baiyuan Street on the sixth floor). For some brands that cannot be sold at a discount, two seasonal commodities can also be sold at a special price every day from the date of the activity, with a limited sale of 3-5 pieces per day (in principle, at the cost price).
Note:
1, the discount of goods during the activity shall be borne by the manufacturer or supplier;
2. The manufacturer or supplier should make their own decisions according to the actual situation, but it is strictly forbidden to increase the price before discounting;
3. The business investment supervisor and the customer service staff should strictly supervise the situation of "increasing the selling price and then discounting". Once the false discounting situation is found, the company will seriously deal with it according to the relevant regulations;
4, limited sales of goods by the business investment department to give a special code, shopping malls only withhold 2% of the advertising fee, the rest of the fees are no longer withheld;
5. During the activity, the finance department will settle the limited sales of goods separately;
6. Gold, platinum, watches and some cosmetics do not participate in this activity;
Activity 2
Shopping coupons, value-for-money benefits
During the activity, if you shop in 400 yuan (cash part) and 600 yuan (cash part) on the 5th floor of1-on the same day, you will get a gift coupon (b coupon) from 120 yuan, and so on. If you buy more, you will get more (in 400 yuan, the fraction is not counted).
During the activity, 600 yuan (cash part) will be accumulated on the 5th floor of1-(all the consumption amount can be accumulated during the activity), and then 50 yuan will be given a full-court coupon (coupon A), and a full-court coupon (coupon A) of 1000 yuan will be given, and so on.
Note:
1, 50% of the gift coupons (b coupons) given during the event shall be borne by the mall and the recipient respectively;
2. Gold, platinum, watches, some cosmetics, furs and goods on sale do not participate in the activity of giving 50 full coupons (A coupons) over 600;
3. All coupons (coupons A) given during the event shall be borne by the shopping mall (limited to the manufacturers or suppliers participating in the event 1);
4. Manufacturers or suppliers who do not sell at a discount or at a limited price during the activity will each bear 50% of the 50 coupons (coupons A) based on the sales amount and the shopping mall (except for special commodities: gold, platinum, watches and some cosmetics);
5. Collection place of coupon (A coupon) and gift coupon (B coupon): promotion service desk on the 6th floor;
6. Collection time of coupons (A coupons) and gift coupons (B coupons): business hours of the day;
7. After the promotion service desk issues coupons (coupons A), it stamps the first coupon (white) of the cashier mechanism receipt with the "coupon received" stamp, and takes back the second coupon (pink) of the cashier mechanism receipt; After issuing the gift vouchers (B vouchers), stamp the "Gift Voucher Received" on the first receipt (white) of the cashier mechanism, and take back the customer retention receipt of the shopping receipt;
8. The staff of each post should remind customers to participate in the lucky draw with complete shopping vouchers before participating in the gift-giving activities;
9. Brand businesses that don't accept gift coupons (B coupons) must submit a written application three days before the start of this activity, and it will be valid only after being approved by the business director and the marketing director respectively, and it will be filed in the financial department and made clear on the spot;
Activity 3
Auspicious year, happy month
During the lucky day, there will be three lottery boxes (black boxes) near Gate 4, in which the following table tennis balls will be placed, and the balls will be marked. Anyone who has accumulated 400 yuan (cash part) on the 5th floor of our shopping mall1-can participate in the lucky draw.
Lottery rules:
1, all customers who have obtained the qualification of lottery shall conduct lottery activities in the order of year, month and day;
2. Only those who have touched the table tennis in "auspicious year" can continue to touch the table tennis in "Happy Moon" and those who have touched the table tennis in "Happy Moon" can continue to touch the table tennis in "Lucky Day";
3. Single-sheet mechanism receipts will be accumulated once when they reach the limit of 400 yuan, and those beyond 400 yuan will not be accumulated repeatedly.
Award setting:
1, a table tennis player with the words "20XX year" or "20XX year" can get a VIP silver card and a full coupon (A coupon) 20 yuan;
2. A table tennis player with the words "1 February" or "1month" can get a VIP gold card and a full coupon (A coupon) 600 yuan;
3. Those who find out the date of the shopping day (such as those who shop on the 27th and touch table tennis with the word "27th") can get a VIP gold card and a full coupon (A coupon) of 4,000 yuan; Lucky draw:
1, customers are required to take the complete shopping voucher of the day (cash register receipt and shopping receipt customer retention copy) to participate in this activity.
2. After the customer draws the prize, the staff shall affix the "Lucky Draw" stamp on the cashier mechanism receipt and the shopping receipt customer retention slip, and the winners shall affix the "Lucky Year", "Happy Month" and "Lucky Day" stamps according to the award level;
3. After the promotion service desk has distributed the prize, it will take back the first receipt (white receipt) of the cashier mechanism and make a good registration;
4. lucky draw place: Gate 4 (KFC side);
5. Lottery time: business hours of the day;
6. Prize-winning place: promotion service desk on the 6th floor;
7. Time for receiving the prize: business hours of the day;
Activity 4
Loubaiyuan Street rewards guests with gifts.
During the activity, customers who have accumulated 600 yuan (cash part) in the same counter group at Baiyuan Street on the sixth floor (the consumption part can be accumulated repeatedly between 20XX 1 February 2 1 day-20xx year1July 7) can get a gift of 50 yuan value from this consumer counter group; 1During the period of February 29th, 30th and 3rd1day, the first 30 customers who visit Baiyuan Street on the 6th floor will receive a free gift; 1 month 1 day, 2 nd and 3 rd at 9: 30 every day-10: 30, all the 100-yuan street decoration area on the sixth floor is 60% off.
Note:
1, the customer accumulates the consumption amount with the shopping receipt and the customer retention slip;
2. Free gift distribution office: escalator entrance on the 6th floor.
Customer participation process:
Customers who spend more than 400 yuan will take part in the lucky draw of "Happy Year, Happy Month and Lucky Day" at Gate 4 of the mall with complete shopping vouchers (cash receipts and customer retention copies of shopping receipts) and receive corresponding coupons (A coupons) and gift coupons (B coupons) according to the consumption amount (cash portion) at the promotion service desk on the 6th floor.
Special note:
1. During this activity, each cashier needs to print two cash register receipts;
2. During the activity, the VIP card discount function is suspended, but the integral accumulation function is used normally;
3. Please refer to the previous notices of similar activities for the implementation requirements of other activities and the work requirements of various departments.
2022 Shopping Mall Spring Festival Activity Plan 5 Activity Theme: 5 years of glory, gratitude and feedback.
Subtitle: He Xinchun, Celebration, Surprise for the Newcomers!
Activity time: 20xx years 1 month17th-126th.
Surprise 1: New Year's Eve, red envelopes, 20xx big red envelopes waiting for you! (Original New Year's Day activities)
Activity content: From now on-1 25th of the month, all customers who have shopped in this mall for 18 yuan at one time will get a raffle ticket, and when the counter is full in 36 yuan, one will be given, and so on, buy more and give more, and put the vice coupons into the lottery box. This mall will be held at 7: 30 on the evening of the 30th (that is, the evening of125th of the month). Award setting:
Best Award in the Year of the Ox: 1 Name Award A 20xx red envelope from Chaohui Department Store!
Year of the Ox Grand Prize: 2 prizes and a big red envelope of 888 yuan from Chaohui Department Store!
All the way in the Year of the Ox: 3 prizes for Chaohui Department Store 168 yuan big red envelope!
Year of the Ox Small Prize: 88 prizes, a small red envelope for Chaohui Department Store 8 yuan!
Note: The above red envelopes are all cash vouchers, which can be used as cash in the supermarket area of this mall.
Surprise 2, the 5 th anniversary of glory, buy and send!
1 month 17, anyone who has shopped in this mall for more than 28 yuan at one time can get a can of "355ML" coke at the service desk on the first floor free of charge with a computer receipt, and only one can be sent with a single receipt, and the receipt can also participate in color TV drawing activities!
Cost estimate: 350 cans/day X 1.8 yuan =630 yuan.
Surprise three, you can grab the candy to welcome the New Year and the New Year.
Activity time: 1 month 1 8th to125th (***8 days).
Every morning10: 00 to 20: 00 p.m.
Activity content: All customers who shop all over 28 yuan in the supermarket area of this mall can go to the activity site at the gate of this mall to "grab a handful of candy for free" with a computer receipt.
Activity details: 1, limited to the participation of shoppers in the supermarket area, the counter is invalid;
2, a single computer ticket can be caught up to three times; The computer receipt is valid on the same day, and the amount of the receipt cannot be accumulated;
3. Only one hand can be used when grabbing candy, and the one grabbed with two hands is invalid.
Purchasing department: responsible for the preparation of bulk candy, biscuits and jelly or contacting suppliers for sponsorship.
Planning department: responsible for the publicity and supervision of activities and the budget of quantity.
Operation department: responsible for the allocation and distribution of active commodities.
Loss prevention department: responsible for maintaining order at the event site.
Budget: It is estimated that one day needs 120 Jin of candy, and eight days needs 960 Jin of candy.
4 yuan per catty about X960 =3840 yuan.
Surprise 4: Go out to congratulate and make a fortune, and get lucky.
Activity time: 1 26th (that is, the first day of New Year's Day)
Activity content: All the first 168 customers who come to our shopping mall will get a "good luck" letter from our shopping mall. On New Year's Day, 9 hostesses stood on both sides of the entrance of the shopping mall to welcome guests. Before opening the door, they fired salutes to show their auspicious details. The opening ceremony was handed out by the store manager or other senior leaders.
Planning department: responsible for the publicity and supervision of activities and the budget of quantity.
Finance Department: responsible for making cash transfers in advance and loading cash into profit and loss letters, each 2 yuan;
Loss prevention department: responsible for maintaining order and firing salutes at the event site.
Budget: "Good luck and good luck" red envelopes 168, which was originally available in the planning department.
*** 168X2 yuan =336 yuan.
Surprise 5: If you are shopping at Chaohui and get a red envelope, you will laugh.
Activity time: 1 26th of the month to 1 28th of the month (from the first day to the third day of the year).
Every morning10: 00 to 20: 00 p.m.
Activity content: All customers who have bought more than 28 yuan at one time in the supermarket area of this mall can "grab a red envelope at will" at the activity site at the gate of this mall with a computer receipt. The maximum amount of a single red envelope can reach 88 yuan, and the number is limited every day, while stocks last.
Activity details:
1, only those who have shopped in the supermarket area over 28 yuan can participate, and the counter is invalid;
2, a single ticket is limited to one time, limited to a red envelope;
3. The computer receipt is valid on the same day.