Plan for college students to start a milk tea shop.

Template of plan for college students to start a milk tea shop.

In the rapidly developing society, business plan is more and more widely used in life. A perfect business plan can enhance entrepreneurs' self-confidence, making it easier for entrepreneurs to control their enterprises and be more sure of their operations. How to draw up a business plan? The following is the template of the plan for college students to start a milk tea shop, which I compiled for reference only. Let's take a look.

Plan for College Students to Start a Milk Tea Shop 1 1. Project Introduction

Our shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about X months, the operation and management of the tea shop do not need much working capital, which is very suitable for small businesses to start their own businesses. The name of our store is "xx", which is easy to remember and easy to remember. Our goal is to attract customers with the unique characteristics of ordinary tea shops and get big profits. After a year of building the reputation of "xx", establishing brand effect and accumulating funds, we will expand our operations to other markets through investigation and pilot, and get greater benefits. Through continuous reform and gradual improvement in the process of operation, we will form a reputation and expand the market share, forming a chain of "xx" tea shops.

Second, the industry analysis

Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the milk tea shop industry is also fierce. We must make characteristics so as not to be eliminated and stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.

For the pricing of products, we will set different prices according to different tastes, generally around xx yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products.

Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain competitive advantage in the industry. Therefore, we will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.

III. Introduction of products/services

Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet customers' consumption needs, we also deal in double-skin milk, shaved ice, milkshake, various fruit juices and drinks and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will constantly try to develop new kinds of milk tea, which will become the recommended drink this week and will be sold at special prices two days before its launch. If the response is good, it will become our special product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: milk tea for lovers, Singles Day: milk tea for singles. Constantly attracting customers because of their characteristics, making customers impressed with our store, and gradually forming a word of mouth, becoming an intangible brand asset of enterprises.

In addition, it can be operated by combining seasoning technology with the requirements of wine mixing process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and only when the products are good can there be repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea. Basically understand:

1, learn to taste milk tea;

2. Formula of raw materials;

3. Seasoning quantity and time;

4. Application of equipment and seasoning temperature;

5, seasoning techniques;

6. Preservation of milk tea;

7. Packaging requirements of milk tea;

8. Changes of milk tea, including sample change and qualitative change, such as: pulling flowers.

Fourth, store location

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you, and the bustling area is the best choice. This is something that does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find the site according to our own investment ability and competitiveness, see the current situation of shops, and estimate the future development. It is necessary to evaluate the level of berth consumption, and it is not advisable to invest heavily in places with low consumption; Similarly, places with high consumption should not invest low. We should also consider whether there are peers nearby or around, the price and quality, if there is no competition in the shop we are looking for, whether there may be competitors in the future, and so on. Especially for investors with short funds like us, in the calculation of win-loss balance, we will determine the store location according to the data "the opposite store rent should not exceed 15% of the average minimum turnover". The surrounding area of the school is a very good location, with more students and more consumption. In addition, it should be added that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place.

V. Decoration and Equipment Purchase

Decoration is designed and decorated according to the investment quota, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and generous. In particular, in view of young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. This also includes the layout of hydropower and hydropower requirements.

Equipment is purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Store equipment should be matched with the store's hydraulic power, especially in the small pedestrian street area, and it is necessary to consider finding another kitchen to coordinate.

VI. Human Resource Planning

With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.

According to the different advantages and strengths of each person, we arrange the staff of our store as follows: the store manager, who is responsible for the procurement of raw materials, ensures the procurement quality of raw materials, and controls the inventory, and ensures the normal operation of the store without overstocking too much funds. Wu Dao, with great ideas and flexible brains, is responsible for the trial and research and development of new milk tea, ensuring that a new product is launched every week. Xie Wei is cautious, careful and responsible for financial work, counting income and controlling expenditure. Diligent, skillful, bold and careful, responsible for the operation management of products, that is, the preparation of milk tea, to ensure the speed of operation, and to serve customers.

After one year, when the store business is booming or expanding, we will recruit some experienced talents. Please note that we would rather be stupid than too smart, because too smart is easy to betray our bones. In recruitment, we should try to avoid recruiting relatives and friends in order not to have too many property disputes in the future.

Seven, market analysis and forecast, competitor analysis and the characteristics of our store.

Demand is at a large stage at present, and it will increase in the future. At this stage, most competitors are not distinctive, and a few enterprises with characteristics have not been promoted. Therefore, if the enterprise wants to occupy a certain market position after entering the market, it must strive to create characteristics and attract people in a unique way. In the course of business, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.

Eight, marketing strategy

1, advertising

We will let customers know the popularity of the company through leaflets, and we will set up posters at the door of the store to inform them of the recent launch of new products and recent promotional activities. The signboard of the storefront uses conspicuous and eye-catching colors and styles. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.

2. Promotion plan

A to apply for membership, it costs xx yuan/person, and it is free to apply for a one-time consumption of over xx yuan. Members can get a 10% discount when using the membership card, and they will receive blessings and gifts from our store at the birthday party.

B. It's refreshing to use strange and novel cups and straws.

C. Couples' cups and straws are used. When couples come, they can recommend couples' packages and give them gifts.

D launch special holiday products and activities in various festivals to attract customers.

E. Give a small gift when the one-time consumption reaches xx yuan. Sometimes we can send our specially-made T-shirt with our store name, which not only delights our customers, but also enhances our popularity.

3. Price

There will be a special price two days before each new product is launched, and the rest will be sold at the average market price, and the price will be raised appropriately when you have your own brand in the later period.

4. Team management

Each staff should do their job well. In important affairs, the manager will call people to discuss and make decisions.

5. Service

The staff in the store should do a good job in service, maintain a good mood, be careful and polite to customers, and not lose their temper with customers.

IX. Financial Demand and Application

1, principle

Use every penny on the cutting edge and give full play to the value of every penny.

2. Initial investment

During this period, the funds were mainly used for equipment purchase, product raw material purchase, store rent, early publicity and so on. It is estimated that it will cost about RMB 30,000.

A, sealing machine xx yuan, freezer xx yuan, mixer xx yuan, water dispenser xx yuan, sealing film, cups, straws, various containers xx yuan.

B, decoration: including signboard, door wall, etc. xx yuan.

C. Business equipment: including membership card fee, small gift fee, telephone, air conditioner and cash register and other equipment, totaling X million yuan.

D. Opening expenses: including registration, opening marketing and staff training, etc. ***xx yuan.

E. Monthly operation and management cost: about xx yuan (1). Rental fee: xx yuan. (2) Water and electricity fee: xx yuan. (3) Telephone and Internet access fee: xx yuan. (4) Purchase fee: including transportation equipment use fee, which is xx yuan.

In the first year of opening a store, the shopkeeper will make a cash flow statement and a capital profit and loss statement on a monthly basis, and quarterly in the second and third years.

3. The second investment

At this stage, our "xx" should have a certain popularity, a certain reputation among customers, a good share in the market and a good prospect. Our store will be greatly expanded and the quality of service will be further improved. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit.

X. Risk and Risk Management

In order to prevent vandalism and theft, the tea shop tries not to leave people for 24 hours. Arrange two people to be on duty every night, from 7: 30 pm to 7: 30 am, and other owners will take care of it after 7: 30 am until normal business hours (morning10: 00). With the expansion of the store or the increase of turnover in the future, our store will invest in insurance.

XI. Medium-and long-term planning

If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time, and close down after dealing with all the equipment and facilities within two years. One year later, if it is profitable according to the expected plan, it is planned to expand the business area in the next one to two years, install several sets of sofas to establish more comfortable entertainment forms, and provide music in the store. If conditions permit, guitar playing and song ordering modes can be added to provide customers with a more comfortable environment.

Plan for college students to start a milk tea shop 2. Selection of equipment for milk tea shops

Since we don't join other people's stores, we have to purchase everything ourselves. Because we are in a small business, we should try our best to find a good and cheap source of goods, and if we can't purchase good equipment, it will not only waste hundreds of dollars, but also cause us to lose many long-term customers. Don't be careless. Matters needing attention in the specific use process will be listed in another article.

1, sealing machine

(It is sold in shops selling cooking machinery and sealing equipment.) It is equipped with a counter. Every time you seal a letter, the counter will record the number, whether the power supply is connected or not. It is a kind of mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, but where it is pulled off, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.

2. Sealing film

(The place where the sealing machine is sold will usually be sold with it.) When purchasing, it should be noted that the sealing film should not be too thick, which is easy to seal, and it will be difficult to insert the straw when it is inserted, and the straw will be inserted too hard, or the milk tea will be dropped, or the cup will be accidentally inserted. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.

3. Cup

(Plastic products, plastic bags, etc. are sold in stores, and sealing films, straws, etc. are also sold in stores that sell sealing machines.) Generally, there are 2,000 boxes, not only for sale. The price of the cups is not much different, but the quality is quite different, and the cups are very important. Be sure to shop more and buy them carefully. When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea if you hold it hard, but you can't hold it if you don't. It's best to take a glass of water at home and feel it first, and then hold it in your hand when you buy it to see if the thickness is enough. And the most important point is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use uniform materials, so that when the milk tea is filled, the rim of the cup will not be spilled. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.

4. straws

Plastic products, plastic bags, cups, etc. are sold in stores. There are not many shops to sell, so you should look carefully. After all, it is only for milk tea, and there are not many places to use it like cups.) There are xx bags in a big bag, and there are xx small bags in each bag. You can buy a few small bags, but it will be more expensive. When shopping, you should pay attention to the thickness of the materials, not too soft. If you buy too thick sealing film and too soft straw, your customers will be so ugly. When you buy, try pressing the tip of the straw on your finger. If your hand doesn't feel much pain, the tip of the straw has been bent, which is too soft.

5. Mixer

Xx brand is better. Whether it's materials or running time, it's better than messy brands such as xx, and the price is not expensive. There's nothing to say about this. It's best to buy it in big shopping malls, and the after-sales service is better.

6. Water dispenser

In order to save costs, we can choose desktop ones. Since the main component of the water dispenser is a heater, we don't need to buy any famous brands, just pay attention to the fact that the inner container is stainless steel, and don't hold too little water at a time. I need a lot of hot water in winter, so I made another device myself to solve it.

7. Container

Sugar, milk tea powder, cream, pearls, etc., all need suitable containers to hold them, and these things can be purchased according to their own preferences. However, it should be noted that these containers should be covered. First, it is sanitary. Second, raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is better to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.

Second, the location of milk tea shop

One night, when my girlfriend and I went out for a walk, we found a small house for rent near xx Primary School. The next day, we talked about it, and the rent was not expensive. So I went back and thought about it: there was a kindergarten next to the experimental second primary school, with about 3,000 students, and most of the parents who went to school here were working in government agencies, and the students had money, and their parents didn't care; It's only a street away from the busiest road, and young people who go shopping should walk part of it; One more thing, this road is one of the two roads to the mountain park. The shortcomings here are: students are the main consumer groups, and students don't have much money, and students spend money in many ways, such as food, drink, use, play, etc., all from those pocket money; Students have two days off every week and two holidays every year. During these holidays, business will be much worse. But on the whole, it was good, so I basically decided on this place.

Now it seems that we should pay attention to the following points when opening a shop around the school:

1, not too close to the school, about 50 meters, not too far, especially not across the fork in the road. Because it's too close, students have just left school, but they haven't thought of going to buy something to eat, or want to buy it. There are too many people and teachers are still nearby. Teachers are always educating primary school students not to spend money indiscriminately. If it is too far away, it may have been picked up by parents and gone home. At about 50 meters, there are the most people, and the car is difficult to walk. Students will want to buy delicious food when they are sitting in the car, but parents feel that they can't go out for a while anyway, so it is good for their children to buy a cup of milk tea to drink first, or buy some snacks to eat.

2. Health is the first priority. Your food may not be delicious (of course, the taste is also very important), but you must look at it and make people feel at ease. You must work hard on hygiene and never suffer. For example, I spent a little money (the specific price will be listed in the future) and put wallpaper on the wall, which looks very good.

3. The process of making milk tea can't be seen by students, or it can't be seen completely. We must keep a certain mystery, otherwise students will lose their strong interest after a period of time. In addition, drinking fountains and sealing machines should not be placed in conspicuous places, because there will inevitably be things that look uncomfortable, such as foam, during the production process. Among them, many parents will ask you questions about pigments, raw materials, shelf life and so on. You must figure out how to answer them. Fourth, students like to join in the fun, so you must form a lively scene. Pupils, especially kindergarten pupils, are attracted by other children. In the process of buying, they will show off to other children: "Xiaoming, I want to buy milk tea, don't you buy it?" . How do you think that Xiao Ming will react!

At the beginning, I didn't pay attention to this problem. Every time students leave school, I make twenty or thirty cups, which sell quickly after school. Later, when I discovered this problem, I only cooked one or two flavors such as strawberries and chocolates, which sold a lot, thus extending the time after school from half an hour to about 50 minutes, and selling more than before. Fifth, primary school students like small gifts and other things very much, not because of the amount of money, so they must engage in such activities. For example, before Children's Day on June 1st, I wrote a poster: Anyone who drinks more than ten cups will get a gift! Although small gifts are just worthless things such as notebooks, ballpoint pens and small fans, many students will try to drink ten or twenty cups in order to get these small gifts. Even if parents know how many small gifts they can buy with the money for drinking milk tea, they will not make their children unhappy. In short, selling things around the school must make students feel very happy. Things are not important, but that feeling is the key.

One more thing: most of the customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place.

Setbacks in starting a business are inevitable, and good business will inevitably lead to competition from peers. Although in the short term, customers will come to his shop to spend money, but customers will compare, and they will eventually think that my products taste better and healthier. To open a bubble tea store, the requirements for the storefront are not high, and two or three salespeople can operate the whole process by mastering the technology.

Generally, a milk tea shop can recover its cost in a few months, and the fastest two or three months. However, what matters in a milk tea shop is the taste, the business strategy and the unique milk tea publicity culture.

Plan for college students to start a milk tea shop 3 I. Basic information

1, company name: xx tea shop

2. Industry Type: Retail

3. Organizational form: individual industrial and commercial households

Main business scope: Commercial street of Engineering College, which is the center of people flow.

4. Place of business: xx Institute of Engineering

Area: covering an area of about xx square meters

Reason for choosing this location: Because there is no shop specializing in milk tea in the college, this location is a concentrated area of people flow, with convenient transportation and very broad market prospects.

5. Personal information of the entrepreneur:

Name: xx

Gender: x

Age: x

Education level: xx

Relevant work experience: I used to work part-time in a tea shop and know a little about how to run it, but I will increase my social practice and learn this knowledge in the future.

6. Members: one operator and two waiters.

Second, the project overview

I am a college student, majoring in property facilities management, and I have been interested in business since I was a child. Now I am going to graduate from college. With my hobby and yearning for business, I have always hoped to open my own tea shop to increase my income. It is many tea shops that attracted me. The enlightenment when I went to drink milk tea made me have great interest in it. According to my experience, financial situation and understanding of today's society, I decided to be cautious and think twice, because it has certain risks and my own lack of experience. With the continuous improvement of residents' living standards, the consumption of college students is getting higher and higher. Pursuing environmental protection and healthy consumption has become a lifestyle, so I plan to sell some milk tea products to provide leisure and entertainment places for college students, and customers are the first. This is our aim.

Third, market research

Tea shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about X months, the management of tea shop does not need much working capital, which is very suitable for small businesses to start their own businesses.

Milk tea has a good development trend and great potential. However, we should pay attention to the following points:

1, management must have characteristics. There is no market for products without characteristics.

2. Whether the quality is good and the taste is consistent. Through contact with many peers, we have successfully done a good job in this regard.

3. Small shops should also professionally manage the work plan of the tea shop business plan.

4, timely understanding of consumer preferences and peer products, timely adjustment of products and tastes.

Fourth, the investigation of other tea shops

1, store hardware survey. It mainly includes: the investigation of the location, appearance, building structure and operating facilities of competitive stores.

2, the shop display layout survey

It mainly includes: the investigation of floor composition, plane layout, area division, commodity display and store atmosphere creation of competitive stores.

3, commodity ability survey. Investigate and analyze the complete variety, price band, quality and supply of milk tea in competitive shops.

4. Investigation on store operation and management. Investigation on promotion, replenishment, display and environmental sanitation.

V. Business strategy

1, marketing strategy analysis

Print small business cards for delivery.

Accommodation on university campus is relatively concentrated, and students are basically in the dormitory, so this direction can get very good publicity effect.

Post advertisements.

Advertisements can be posted in crowded places on campus for publicity.

Online publicity.

Word of mouth transmission.

Can be introduced by classmates and teachers to increase consumer groups.

2. Service.

The service of tea shop must be first-class and smiling.

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