KFC family bucket refers to a market-oriented package launched by KFC fast food company, including super-value family bucket sold in KFC restaurants, KFC home delivery and KFC take-away family bucket ordered online.
KFC is a multinational chain restaurant. It is also the second largest fast food restaurant and the largest fried chicken chain in the world. KFC was founded in 1952, and its headquarters is located in Kentucky, USA. Mainly sells fried chicken, hamburgers, French fries, covered rice, egg tarts, soda and other high-calorie fast food. The founder is Harlan Sanders. KFC's main business includes selling fried chicken, hamburgers, French fries, egg tarts, soft drinks and other western-style fast food, and once ranked 93rd among the top 100 global brands in 20 19. On June 2002 1 year1day, KFC reached an exclusive cooperation with Monster Charging.
In such a fiercely competitive fast food service industry, KFC can always maintain a strong development momentum because it is at different stages of development when entering the China market, and has formulated a strategy that conforms to both organizational culture and strategic logic. First, when entering the period, the main strategy is to introduce a brand-new western-style fast food service system and catering concept.
1, a brand-new chain operation mode with unified logo, uniform clothing and uniform distribution mode, finally established its own market position in China with high-quality products, fast and friendly service and clean and hygienic catering environment.
2. Always adhere to the localization of employees 100%, and constantly invest funds and manpower in various and multi-level training. From restaurant waiters and restaurant managers to functional department managers, the company arranges scientific and strict training plans according to the nature of work. In order to make managers reach the professional level of fast food management, KFC has also established a professional training base for restaurant management-Education Development Center.
3. KFC's "speed-oriented" enterprise spirit in the fast food industry makes it pay special attention to giving full play to team spirit and relying on team cooperation to achieve high efficiency, so as to ensure the correct and rapid service during the service period. It has formed an efficient, flexible, perfect and advanced management incentive mechanism, and its team spirit and excellent management level are the secrets of KFC's foothold in the market.
4. Excellent service. At KFC, you will get more services than you originally hoped. The tenet of KFC is customer first. It is this purpose that makes every customer, whether adults or children, feel at home.