Xu Fu Ji Introduction:
Xu Fu Ji was privately registered in China in 1992 by the Xu brothers from Taiwan, and combined 16 years of Taiwanese market sales experience in China The region has achieved rapid development.
In 1994, the Hsu Fuji brand was officially established, entering the Chinese market based on the Spring Festival candy flavor, and successfully laying the foundation for operations in the candy industry.
Three years later, Singapore Yahui Group joined Hsu Fuji's operations, established BVI Hsu Fuji International Group together with Hsu Fuji, and registered Dongguan Hsu Fuji Food Co., Ltd. to specialize in Hsu Fuji Developments in China’s confectionery sector.
In 2006, the Hsu Fuji brand was officially listed in Singapore, marking the beginning of a milestone for the brand to enter the world. In 2011, in order to realize the company’s vision of permanent operations and a century-old brand, Hsu Fuji and Nestlé were listed on the Singapore Exchange. officially work together.
In 2012, Xu Fuji has ranked first in market sales for fifteen consecutive years since entering the Chinese market. In 2014, it won the first place in foreign-funded enterprise tax payment and the top 100 tax payers.
Extended information:
Xu Fuji’s leading candy brand status and market appeal in China for more than ten years has allowed many copycat New Year’s candy to seize the opportunity to grab the market at low prices. In wholesale markets, self-employed stores and even small supermarkets in some areas such as Hubei, "Li Gui" counterfeit Xu Fuji New Year candies and crispy candies can be seen.
Counterfeit products not only involve trademark infringement, but are also suspected of unfair competition and are even more serious. The thing is that the vast majority of counterfeit goods use inferior materials, which are more or less harmful to the human body.
In view of the rampant counterfeit goods, major manufacturers have also taken measures to defend themselves. Brand and protect the legitimate interests of consumers. Candy king Xu Fuji has launched a series of anti-counterfeiting measures.
Before the 2018 Spring Festival, it also specially customized a new anti-counterfeiting plan for its star product, crisp candy. The packaging material is combined with printing and composite processes, and consists of 5 different anti-counterfeiting effects, which not only increases the difficulty of anti-counterfeiting, but also makes the product stand out among similar products and attract attention with high recognition.
2018. The Hsu Fu Kee puff pastry on the market during the Spring Festival this year is very effective in anti-counterfeiting. Five anti-counterfeiting technologies are used together. The Hsu Fu Chi LOGO is printed on the inside of the packaging film of the puff pastry.
The golden emblem is wrapped with special ink. There is a unique laser pattern on the film, and there is an electronic anti-counterfeiting code on the back of the film; the three characters "Xu Fu Ji" are engraved on the candy body for anti-counterfeiting purposes.
Baidu Encyclopedia - Xu Fu Ji