The second is to sell samples on a commission basis for three generations. If your products have advantages and strong patent strength, someone should talk to you about the characteristics of various models of agents 1. According to the number of agent models, they can be divided into three categories: first, exclusive agents, second, small-head game agents (2-3), and third, multi-head game agents (more than 3). Choosing exclusive agency or non-exclusive agency is the first thing that China enterprises should consider. 1- 1, exclusive agency, as the name implies, means that only one seller sells a brand product in a certain regional market. The advantage of this model is that it is beneficial to bind the relationship between the company and the seller, and the seller is more loyal to the company. There is no competition for the products of the same brand, and the sole agent will work hard on its own without the supervision of the company under the condition of satisfactory product profits. The company can spend less manpower and material resources on the management of the sole agent. The disadvantage is that because of the lack of competition, the seller will pursue high profits, which will lead to high price, so that the competition with similar products will lose its price competitiveness, or directly face consumers. If the competition of similar products is too fierce, the exclusive agent may give up the sales of a brand product because of the low profit, and the product will lose its market in this area. This is a widely used agent model in China market. 1-2, less head game agent, refers to a brand product in a certain regional market by 2-3 extremely small number of sellers agent sales. The advantage is that the competition mechanism is introduced, and the seller will not set too high a profit for the product in order to compete, thus making the brand product extremely competitive in price and expanding the market scale. After an agent gives up the market, it will not lose the market in the region. The disadvantage is that in the case of excessive competition, if the control is not effective, it is easy to have low profits, and all agents may give up recommending the brand products (the best way to solve this problem is to increase the variety of goods and form a mixed mechanism of exclusive agents of a certain variety and multi-variety game agents). The company must spend a relatively large amount of energy to control the agents. This is a common agency mode in China market. 1-3, multi-head game agent, refers to a brand of goods in a certain regional market by more than three sellers agent sales. There is a very strange phenomenon here: with the increase of agents, the competition will not necessarily intensify, and it is often 2-3 agents who have the most intense competition, which means that the competition degree of multi-head game is relatively mild compared with that of few-head game. This phenomenon can be explained by philosophical principles: things are mostly circular development. Although the essence of multi-head game agent and exclusive agent is different, there are many similarities in appearance. Multi-head game agent has both advantages and disadvantages of exclusive agent and multi-head game agent. However, at present, due to various reasons, the multi-head game agent is relatively seldom used in China. 2. According to the penetration degree of sellers to agents, they can be divided into two categories: one is penetration agents, and the other is independent agents (non-exclusive agents). 2- 1. Infiltration agents refer to sales agents whose shares are partly held by the company. The advantage is that the company and the seller have the same interests, and they can use the shares to directly influence or control the decision of the seller; The disadvantage is that it takes up company funds and is easy to form management loopholes. 2-2. Independent agents refer to sales agents who are independent of the company in terms of funds and other projects. The advantage is that it does not occupy the company's funds and is not prone to management loopholes. The disadvantage is that the company's influence on agents is very small, and differences in interests can easily lead to parting ways. 3. According to the series of agents, it can be divided into: 1. Single-level agent system, 2. Multi-level agent system. 3- 1, single-level agent system, refers to the company directly facing all agents, including large agents and small agents with different authorities. The advantages are directly facing the agents, barrier-free communication, convenient information feedback, quick market response, strong control over the agents, and few intermediate links, resulting in low final sales price. The disadvantage is that the company should have a high management level and strength, and it will cost a lot of manpower and material resources to establish a sales system. 3-2. Multi-level agent system means that the company does not directly face all agents, and the big agents develop and manage the small agents. The advantage is that the company does not need to spend a lot of manpower and material resources to establish a comprehensive sales system. The disadvantage is that it is easy to cause big agents to sit on the big board, which often forces the company to make decisions that are unfavorable to the company. There are obstacles in information communication, the market response will be slow, and the intermediate links will lead to high final sales prices.