What do you know about the 020 business model? Let me share with you the complete list of American 020 business models. I hope you like it! Welcome to read!

　1.Skillshare

Founded: 2011

Company founders: Malcolm Ong and Michael Karnjanaprakorn

Innovation perspective: a platform to learn anything

Previously, Skillshare What is being launched is an education platform similar to "a la carte". Teaching experts can teach a class in any subject. Anyone can participate in this course and only need to pay US$20 or US$25. However, in March last year, Skillshare transformed. They launched a self-service package of $10 per month. This business model allows users to pay only $10 per month to learn all courses on the platform.

Unlike most education start-ups, Skillshare’s teachers are not professional professors from top universities. In other words, if you want to be a teacher and impart knowledge to everyone, there is no need to have a doctorate. . On the students' side, things are even simpler, because the cost of learning knowledge is not expensive at all, and this platform allows you to "live and learn until you grow old."

Experience: Relying on ordinary people with professional knowledge and intelligence, we have developed an educational platform that everyone can participate in.

2. Sitich Fix

Date of establishment: 2011

Company founder: Katrina Lake

Innovation perspective: relying on data and part-time work Trends from fashion insiders for smarter, personalized looks.

Katrina Lake, founder and CEO of StitchFix, said that their company has explored a virgin land that others have not discovered in the retail industry, and it is a combination of art and science. Her startup has a specialized algorithm that processes new users' fashion looks, and then provides feedback based on the information received, helping Stitch Fix's more than 300 part-time fashion designers in California and Texas develop fashion clothing that is most suitable for users. , they will send a gift box containing five fashion items to the subscriber, and they are guaranteed to be loved by the subscriber. Lake said, "No service provider can provide a truly personalized retail experience at such a favorable price. Only Stitch Fix can do it."

StitchFix's initial users are in cities around 25 years old. White-collar workers, because they are very busy at work and don't have much time to go shopping, but these people like fashion very much and hope to dress themselves beautifully. As the company grew, Lake made it clear that "there are a lot of women who don't have time to dress themselves up." Whether they were stay-at-home housewives or female executives in the workplace, Stitch Fix received rave reviews. “We can focus on one thing and then provide users with a fun and enjoyable retail experience, bringing them truly personalized service,” Lake said.

Experience: Developing products through intelligent data brings surprise and happiness to consumers and saves consumers’ time.

3. Warby Parker

Founded: 2010

Company founders: David Gilboa, Neil Blumenthal, Andrew Hunt, Jeffrey Raider

< p> Innovation perspective: Bypassing intermediaries, especially those giant intermediaries, and transforming a medical device into a fashion accessory.

The influence of Warby Parker is undeniable. Nowadays, technology reporters in the circle use Warby Parker as an example. When they mention a certain traditional industry, they will say, "We want to be a Warby in the first-class industry." Parker".

The eyewear industry has always been dominated by the Luxottica Group, but Warby Parker has made a breakthrough based on price. They have changed the way of shopping for luxury glasses, and now it is a bit like buying shoes online. Consumers commented, "Hey, really, a pair of glasses is only $95, so I'll get a blue pair too." Warby Parker started with e-commerce, and now they have also opened physical stores, and they are with Luxury stores like Tiffany opened in the same location. Warby Parker has many styles of glasses, such as "The Standard", "Alchemy Works", etc. Not only does it cut out the middleman, it also adds a lot of cool elements and social features. Ultra-low price and fashionable feeling, what else can attract consumers more than these two points?

Experience: It changes people's perspective on an industry.

4. Paperless Post

Founded: 2008

Company founders: James Hirschfeld and Alexa Hirschfeld

Innovation perspective: thorough Changed the world of letters, starting online and back offline

Founded in 2008, PaperlessPost is the biggest competitor of the U.S. Postal Service, which encourages people to post announcements and invitations via email , and they have hundreds of design templates. The site is free, but if you want to use premium templates and envelopes, you only need to pay upfront in "Coins." At the end of 2012, they created another revenue model and launched the paper-based Paperless Post service, which allows users to design a card on the PaperlessPost.com website and then send it to the other party electronically or by paper postal method.

Alexa Hirschfeld revealed to the media that 60% of PaperlessPost users hope to send cards via paper post. "They told me that they like Paperless Post, but at some point, they also need to use paper to send things, because after all, paper has texture and can be stored for a long time." At the same time, the company's digital innovation The pace has not slowed down. In order to improve the aesthetic design, they have cooperated with many designers and share the revenue. These well-known designers include J.Crew, Oscar de la Renta, and Kate Spade, who are all responsible for template design for the Paperless Post website. Work.

Experience: Pay attention to design aesthetics.

5. Handybook

Founded: 2012

Company founders: Umang Dua, Oisin Hanrahan, Ignacio Leonhardt, and Weina

Innovative perspective: Customized housework services, such as cleaning rooms and repairing home appliances, all services can be easily provided through mobile apps.

We live in an age of customization. If we want something, we want it right away. Handybook emerged at this time. They provide services in 26 cities across the United States and recently raised $30 million in funding to help improve the team, especially the company's mobile engineering development team. Hanrahan said, "We established Handybook to help you solve the problem of housekeeping services, and we can provide remote services and manage these services." The number of Handybook reservations exceeds 10,000 every week, and the company revealed that their growth rate has maintained At 20%.

Experience: Convenience is the key.

6. Popsugar

Founded: 2006

Company founders: Brian Sugar, Lisa Sugar, Andy Moss, Jason Rhee, Arthur Cinader, Krista Moatz< /p>

Innovative perspective: Diversify the income stream of *** students and provide services for Popsugar female users.

Popsugar’s services cover everything people are interested in, including entertainment, celebrities, fashion, beauty, fitness, food, parenting, etc., and provide services in a variety of forms, including online and App Apps, TV and more. In 2007, the company acquired shopping search engine company ShopStyle, and at the same time, they partnered with Birchbox to launch Popsugar Must Have, a subscription fashion package recommended by Popsugar editors. Popsugar is now a global lifestyle brand, with 41 million unique visitors and 234 million page views per month.

Experience: Content drives business, and people like one-stop service.

7. NatureBox

Date of establishment: 2012

Company founders: Gautam Gupta and Kenneth Chen

Innovation perspective: one A new subscription service, Naturebox provides monthly subscription of healthy snacks.

Naturebox has raised $64 million in funding to provide healthy snacks, and so far they have made achievements in controlling food science and unhealthy additives. Moreover, Naturebox has developed more than 120 kinds of snacks and can load 1 million containers. Half of their subscribers are concentrated in the Midwestern region of the United States, where there are abundant organic markets and not many Whole Foods supermarkets, so competition is not fierce. “We’ve solved a problem and delivered better snacks directly to people’s doorsteps,” said NatureBox’s Amanda Natividad. “We’ve made snack lovers happy.” The company experienced a 20-fold growth in 2013, and the company's website blog traffic is also growing steadily, which shows that more and more people are becoming interested in healthy eating.

Experience: Make your own products different from those of your competitors and help your company gain competitiveness.

8. Hukkster

Founded: 2011

Company founders: Erica Bell and Katie Finnegan

Innovation perspective: through inventory Track the items you want through an interface similar to the Tinder app, making your shopping more enjoyable.

Hukkster can provide consumers with maximum discount information. The startup's Hukk It Chrome extension provides consumers with a one-click experience to easily track discount codes (in real time) for items you want to purchase, including clothing, accessories, and homewares (70% of the market's Discounts are provided through discount codes). Hukkster tracks discount codes, then matches sales based on inventory levels, then sends real-time alerts to shoppers. According to Bell, the founder of the company, the reading rate of reminder emails sent by Hukkster has reached 70%. He believes that this is a win-win model for both buyers and sellers. Hukkster works directly with brands to help drive traffic and efficiency; consumers can get the products they are interested in through discount codes. “Currently, Hukkster’s paid members can shop directly on our platform (partners pay a larger commission to send better, more personalized sales alert emails),” said Bell. “Hukkster is very excited. Because we are currently in direct negotiations with many brands. "Hukkster collects data through its own app. The interface of this app is very similar to the Tinder app. Consumers can swipe left to select a favorite product and swipe right. The screen is deleted.

Experience: Shoppers like to save money, and helping them achieve this goal will be a win-win situation.

9.Zola

Founded: 2013

Company founders: Shan-Lyn Ma, Nobu Nakaguchi, and Kevin Ryan

Innovative perspective: An online website for purchasing wedding gifts, a very personalized wedding registration, and can support group purchases of large gifts and "cash funds".

The company’s founder, Kevin Ryan, is an entrepreneurial veteran who previously founded Gilt and other startups in New York. He felt that wedding registries were very outdated and lacked imagination. With Pinterest helping couples imagine There are many creative wedding ideas. Zola is a website that contains pictures, wedding suggestions and other content. It also contains a list of unmarried service wishes and gifts. We hope that couples can tell their own wedding stories through this website. According to Ma, another founder of the company, 3,000 couples used their services in the first year of its establishment, and 16,000 new couples signed up in just seven months after its establishment. Ma said that Zola mainly relies on word-of-mouth According to legend.

Unmarried couples can create their own personalized website through Zola, where they can add photos and list the wedding gifts they wish to receive, such as kitchenware, food, furniture, etc. Ma said Zola’s best-selling products are Lodge cast iron skillets, waffle irons, and noodle dishes. Unmarried couples can choose the time when the gifts are sent, thus avoiding the situation where the gifts arrive too early and become dusty or too late and are not used. Zola’s goal is to develop into a larger O2O shopping platform with more categories. To this end, Zola is also gradually increasing the scope of its services. For example, on Zola, you can find many products that cannot be found in traditional stores.

Experience: A beautiful program and the ability to provide personalized services can help companies go a long way and reshape the traditional form of weddings.

10. Uber

Founded: 2009

Company founders: Travis Kalanick and Garrett Camp

Innovation perspective: using buttons On-demand drivers and dynamic pricing disrupt the traditional taxi/transportation ecosystem.

Despite legal woes and pricing issues, Uber has become the most popular ride-hailing service in some of the world’s largest cities. The company has raised $1.5 billion in funding so far, and it has hinted that it will continue to expand into the logistics market, such as providing same-day express delivery or other errand services. When you see countless cars on the street completing their "tasks", Bezos, do you see what the future will look like?

Experience: Innovation is an uphill battle, but it is also a battle. Well worth the fight.

11. Airbnb

Founded: 2008

Company founders: Brian Chesky, Joe Gebbia and Nathan Blecharczyk

Innovation perspective : Create a sharing economy that uses vacant houses, apartments, and even your own home to disrupt the hospitality industry.

Companies like Uber and Airbnb are all troubled by legal issues. However, the entire market is worth up to 10 billion U.S. dollars, and Airbnb has become a model of the sharing economy, and of course Rent the Runway, Lyft, Neighborgoods and other companies. This consumer behavior is called "collaborative consumption", and the website has helped 4 million travelers book accommodation.

Experience: Sharing is caring. The p2p model helps consumers save a lot of money, and also helps owners transfer money, creating a more authentic local experience for travelers.

12. Rent the Runway

Founded: 2009

Company founders: Jennifer Hyman and Jenny Fleiss

Innovation perspective: rental High-end clothing, creating a “Cinderella moment” for others and giving women the opportunity to experiment with clothing brands they don’t often wear.

With more and more photos on Instagram and Facebook, this means that women will be more likely to wear non-repetitive clothes. Rent the Runway allows users to rent clothes for important occasions at 10%-15% of the price of brand-name clothes, thereby solving the problem that most women have always faced of "having a closet full of clothes but finding nothing to wear".

Experience: Letting users wear the clothes they dream of and trying them on before buying is also an effective sales tool.

13. Birchbox

Founded: 2010

Company founders: Katia Beauchamp and Hayley Barna

Innovation perspective: ordering cosmetics Birchbox is a cosmetics startup that has shaken up the entire industry. Birchbox brings users expertly selected cosmetics that often surprise consumers. The company's growth has proven that their business model is very effective, and it has currently received $71.9 million in financing. "We still feel like we are just getting started, but at this moment, it is a turning point. From our perspective, this industry is very competitive, very dynamic and very exciting." said Katia Beauchamp, founder of the company.

14. Nextdoor

Date of establishment: 2011

Innovation perspective: Create a $1.1 billion social network based on "neighbors".

Nextdoor was founded in October 2011. It focuses on creating private community neighborhood websites to help neighbors in a specific range get to know each other, exchange opinions and share suggestions, and organize virtual neighborhood watches to reduce the occurrence of crime. . Each site is password protected and invisible to search engines. Before joining, members need to verify their address to ensure members can trust each other.

Currently, Nextdoor helps operate more than 53,000 such neighborhood sites across the United States. The company also works with approximately 650 local government agencies so that they and the community can exchange important and up-to-date information, including local police information and emergency notifications.

The company also recently opened its Nextdoor service to public authorities so that municipalities can more easily communicate with local residents.