White rabbit toffee is a kind of milk candy produced in Guanshengyuan, Chinese mainland. Since it was put on sale in 1959, it has been well received by people all over the world. The trademark is a jumping white rabbit, whose image is deeply rooted in the hearts of the people.
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The predecessor of white rabbit toffee originated from 1943 Shanghai "Aipixi Candy Factory". The company's businessmen tried the milk candy in Britain at that time and thought it tasted good. After half a year, they copied their own brand of domestic milk candy. The packaging uses the design of red Mickey Mouse and is named "ABC Mickey Mouse Candy".
Because the price is cheaper than imported products, it is widely loved by the people. Until the 1950' s, the candy company was nationalized, and Mickey Mouse was regarded as a symbol of worshipping foreign things and flattering foreign countries, so the packaging pattern was changed to white rabbit, and it was used as a gift product for the tenth anniversary of the Chinese people's national day in 1959.
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