In order to ensure that activities are carried out in an orderly manner, it is often necessary to formulate an activity plan in advance. An activity plan is a written plan for specific activities to be carried out. So how should we develop an activity plan? The following is a creative plan for Qixi and Valentine's Day activities that I have compiled. It is for reference only. Let's take a look. Creative plan for Chinese Valentine's Day activities 1

1. Activity theme

Affection is priceless, love is on Chinese Valentine's Day.

2. Activity time

From x month x day to x month x day, 20xx.

3. Activity target

New and old customers of beauty salon franchise stores and boyfriends (husbands)

4. Purpose of the activity

1. Take advantage of Chinese Valentine's Day to increase customer base for beauty salons.

2. Through the promotion of Chinese Valentine's Day activities, we can deepen the impression of surrounding consumers on our beauty salon, so as to achieve the role of brand promotion.

3. Give back to old customers through Chinese Valentine’s Day activities to achieve the purpose of retaining customers.

5. Promotion of the event

1. Promotion time:

5 days before the event.

2. Publicity methods:

a. Distributing orders along the street;

b. Hanging banners;

c. Posting posters and Exhibition stand;

d. SMS, WeChat or phone invitation;

e. Beauty salon public WeChat platform tweets;

f. Beautician circle of friends promotion.

6. Activity content

During the period from x month x to x month x 16:00 pm, 20xx, all women can receive a best love words selection ticket, as long as If your boyfriend or husband writes love words and vows to you during the event, and pastes these touching love words on the love wall board in the lobby of the beauty salon, you will receive a 299 yuan experience coupon and a 199 yuan voucher from the beauty salon. With one coupon, you can also participate in the lottery and get exquisite gifts.

The results of the selection will be announced at 17:00 pm on June Complimentary couple’s movie package and 23% off any beauty treatments.

7. Precautions for activities

1. For Chinese Valentine's Day leaflets, the slogan must be contagious and inciting

Therefore, when designing the promotional slogan, Chinese Valentine's Day is A festival for lovers must be the most reasonable, romantic, and considerate in theme, so as to impress women first, and then use women’s charisma to drive men’s active participation. When designing leaflets and slogans, you can find a unique way and use expressions that don't follow the crowd. As long as it is a blessing with a correct outlook on life, it is also okay to "speak without shocking".

2. The event time period must be grasped

The romantic Chinese Valentine's Day is a festival that all businesses will target. Before this day arrives, many businesses are already "waiting for opportunities." Generally speaking, one week before the festival, it is best for beauty salons not to do too many promotional activities, so as not to consume the traffic of the Chinese Valentine's Day event in advance.

3. The event promotion method must be comprehensive

In the Internet era, not only traditional promotion methods must be used, but also self-media platforms, WeChat public accounts and other promotional resources must be utilized. Your article High-quality Chinese Valentine’s Day event tweets can replace high advertising costs. Creative plan for Valentine’s Day activities 2

1. Activity theme:

“Golden Autumn Marketing”.

With the theme of "Welcoming Chinese Valentine's Day", this event aims to express the bank's sincere desire to share the fruits of hard work and create a better future with high-end, high-end and mass customers, and spread the bank's personal banking business We are customer-centric and committed to realizing the business philosophy of "win-win" between banks and customers. On this basis, each bank can refine the main "selling points" of the event as a subtitle based on the characteristics of the bank's activities.

2. Activity time:

From x month x day to x month x day, 20xx.

3. Activity content:

(1) "Happy Marketing Product Promotion" promotional gift activity.

In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, while maintaining and improving the competitive advantages of Suhuitong business, and promoting the sustained and rapid development of remittance business , specially carry out the following preferential promotional gift activities:

1. "Chinese Valentine's Day Marketing. Self-service gifts"

(1) During the activity, hold our bank's savings card throughout the province Customers who have paid twice on the self-service equipment can use the payment voucher and deposit and withdrawal voucher to redeem a gift worth 200 yuan at the local business outlet. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.

(2) Customers who sign a payment agreement during the event will receive a gift worth 200 yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.

The event gifts are purchased by each bank.

2. "Chinese Valentine's Day Marketing, Lots of Gifts"

(1) During the event, the card's annual fee is waived.

(2) Card consumption reaches a certain standard , you can go to the designated location of the local CCB with your consumption transaction POS receipt and bank card to receive gifts of corresponding standards, while supplies last.

If you spend more than 1,000 yuan (inclusive) by swiping your card, you will receive a gift worth 100 yuan;

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If you spend more than 5,000 yuan (inclusive) with your card, you will get a gift worth 150 yuan;

If you spend more than 10,000 yuan (inclusive) with your card, you will get a gift worth 200 yuan;

If you spend more than 20,000 yuan by card, you will receive a gift worth 300 yuan.

Gifts should fully cater to customers’ shopping psychology during the holidays. For purchases of less than 5,000 yuan, zoo tickets, park tickets, Package tickets for fast food establishments with elegant dining environments around shopping malls, etc. will be determined by each bank.

Each bank should actively screen 3-4 large shopping malls, high-end hotels, high-end restaurants, etc. based on local actual conditions. Special merchants with large consumption transactions will give on-site gifts to customers whose consumption reaches the standard on that day to enhance the sensational effect of the event.

3. "Chinese Valentine's Day Marketing." Speedway’s big discounts”

During the event, Speedway’s remittance fees will be discounted by 20%.

(2) “Chinese Valentine’s Day Marketing. "Products are delivered with joy" to individual silver product displays and high-quality service activities at outlets.

Carry out "Golden Autumn Marketing" at each business outlet. "Products with Happy Gifts" high-quality services and display activities of personal banking products. The main contents of the activities are:

1. Hang promotional banners uniformly at business outlets, post and display marketing activity posters and activity promotions issued by provincial branches The foldout (recently issued) attracts customers' attention with its novel and rich visual appeal.

2. All branch tellers wear work badges to increase employee affinity and highlight the enthusiasm and kindness of our bank's employees. Service image.

3. During the event, branches must set up special publicity desks and be equipped with deposit guides to strengthen dynamic promotion and guide customers to use the self-service channels provided by our bank to handle ordinary deposits, withdrawals and payment services. , and actively carry out relevant reward redemption work.

4. Actively carry out high-quality service work at outlets, improve the quality of counter services such as Speedway, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.

6. During the event, all banks. Send a holiday greeting card uniformly produced by the provincial branch to the customer by letter or manual delivery, and prepare a gift bag with a certain amount of money. The gifts are prepared by each bank.

7. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide discounts to customers holding our bank cards during the event; cooperate with airports, stations and other transportation departments to provide VIP services to our customers.

8. During the Chinese Valentine's Day, customers will go out more often. All banks should ensure that financial management centers, financial management counters and customer windows are open normally; at the same time, they should organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various priorities. Provide preferential services to create a good holiday service environment for customers; in addition, we must work closely to strictly implement the "roaming service" standards to ensure that V customers of the head office can receive specialized services nationwide and fulfill the brand promise of LeDangJia.