First, let's look at the role of breadcrumb navigation:
1, let users know the current location and the location of the current page in the whole website.
2. It reflects the architecture level of the website, and can help users learn and understand the content and organization of the website quickly, thus forming a good sense of location.
3. Provide quick access to all levels, which is convenient for users to operate.
4. Google has integrated breadcrumb navigation into search results, so optimizing the names of each level of breadcrumb navigation and using more keywords can achieve SEO optimization. The breadcrumb path is very helpful for improving the user experience.
5, convenient for users, breadcrumbs are mainly used to provide users with a secondary method to navigate a website. By providing breadcrumb paths for all pages of a large multi-level website, users can more easily locate the previous directory and guide users to pass;
6. Reduce the click or operation to return to the previous page, without using the "Back" button of the browser or the main navigation of the website to return to the previous page;
7. You don't need to take up screen space often, because they are usually arranged horizontally and in a simple style, and the breadcrumb path won't take up too much space on the page. The advantage of this is that in terms of content overload, they have almost no negative impact;
8, reduce the bounce rate, breadcrumb path will be a very good way to lure first-time visitors to browse this website after entering a page. For example, a user searches for a page through Google and then sees a breadcrumb path, which will induce the user to click on the previous page to browse related topics of interest. In this way, the overall bounce rate of the website can be reduced.
9. It is beneficial for Baidu spiders to crawl the website. Spiders can just follow that chain directly, which is very convenient.
10. Bread crumbs are beneficial to the construction of internal links of websites, which greatly increase the internal links of websites and improve the user experience.