The three projects are for reference only, to expand ideas:

1 Project preparation work

1. Preparation and selection of products: The protagonist must be the representative of his hometown. Specialty products, the best ones to eat are recommended here, such as honey, oranges, apples, dry food, etc.

2. Logistics: Negotiate the price of cooperation. Usually if the quantity is large, it can be negotiated at 6-9 yuan per order. At this time, you must stay together and find a few e-commerce friends to negotiate together.

3. WeChat packaging: It is best to use your own avatar as the avatar, but a trick is not to be too beautiful, it is best to make the photo more realistic. The circle of friends is updated from time to time with customers’ food purchases and testimonials.

2 Creation of local specialties

We sometimes envy the simplicity of rural children. This simplicity can attract people accidentally. This quality is innate Come on, local specialties should also have this kind of simplicity.

We can locate the characteristics of local products in their earthy qualities.

The first quality: If a specialty product needs to be grown, then its planting method must be an "earth method". The more earthy the planting method, the better, and the more likely it will be accepted by customers.

The second characteristic: growth environment. It is best for the growth environment to be pure natural, pollution-free, far away from the city. Of course, it is not the kind of deep mountains and old forests. The transportation must be convenient, at least there must be logistics.

The third characteristic: the product needs to be real-time and original. If it is edible, it is best to be edible directly. It is best to use products that are just needed, such as food, so that they can easily be sold in large quantities and lead to repeated consumption. Even if the profit is small, you can still make small profits but quick turnover, without excessive processing.

The fourth characteristic: packaging also needs to be "earthy". The packaging does not need to be luxurious and gorgeous, as long as it meets the needs of use and is natural. Of course, if your specialty is a gift box, it's another matter.

In the future, all advertising content in the past can be created around the above characteristics, which will be ever-lasting because the things that can best touch people's hearts must be the most simple.

3 Specific operations

1. Soft article advertising: For example, for food, apply for accounts on some self-media platforms, position food and write soft articles, or publish works or updates on some food apps , like this guy who sells cereals and cereals, he promotes his own millet by sharing how to cook millet and pumpkin porridge.

If there is some cost, you can directly place soft-text advertisements on gourmet public accounts.

Use text and pictures to show fans their emotions, arouse buzz and stimulate consumption.

Of course, if the quality and taste of your product are excellent, the repurchase rate will definitely be high.

The principle of soft-text advertising for other types of specialty products is the same.

2. Join a group: Add some food QQ groups and WeChat groups for promotion. They are all super foodies, so you can catch them all.

3. Live broadcast: You can live broadcast the planting or growing process of local specialties through the live broadcast platform, divert traffic to WeChat to complete the transaction, or directly use Moments to live broadcast.

4. Consignment: Consign special products through community consignment shops or grocery stores. Once successful, use this method to copy and expand.