It costs about 50,000 for rent and decoration.
A big part of the capital investment in a mom and pop store is the rental and decoration of the house. Spending on this should be within your means. We calculate at 1,000 yuan per month, then the first rent payment to deposit three will need 4,000 yuan. Decoration expenditure is about 30 to 50 thousand yuan.
Two, the pre-preparation of 40,000 to 70,000 yuan.
Preliminary preparations for spending to be divided into two parts: one is the purchase price, the second is human resources. The purchase of goods is divided into two parts, the first purchase and late replenishment. The amount of money invested in the first purchase of goods is large, about 3 to 4 million yuan, focusing on the first purchase of goods to try to choose more types of maternal and child products, but the base should not be too large. Enough quantity to fill the container is enough. Also leave about 20,000 yuan of reserve for the later replenishment.
The cost of human resources is related to the salary of the hired employees. According to the number of employees for 2 to calculate, each person's salary of 2,000 yuan, the monthly expenditure to 4,000 yuan. Later on, if you hire a store manager after you get on track, the monthly expenses will increase by another 5,000 yuan.
Three, value-added items about 20,000 yuan.
Because of the tight mother and baby market, the number of investors, the competitive pressure of the market, so you need a certain social base and brand effect. In addition, the competition between brand-based companies is also very serious, in addition to the continuous upgrading of marketing methods and channels, many brands have increased the promotion program. As an example, in China, some maternal and child stores will be equipped with swimming pools, photography projects, etc., there are also some stores are equipped with lactation consultants, baby-sitters, etc., to attract customers, and even to achieve a one-stop service, thereby increasing turnover and consolidating their position in the market. This kind of value-added projects should be invested within their means, not something that has to be done, but the icing on the cake. If you intend to add value-added items, the initial investment is about 20,000 yuan.
Through the above analysis, the approximate cost of opening a mother and baby store of about 80 square meters is about 120,000 yuan. Of course, this expenditure will be based on the overall grade of your city to make some slight adjustments, if you are in a first-tier city, the capital investment should be higher than 120,000, if you are in a third-tier city or township, then you should spend less than 120,000 yuan. Of course, conditions allow, you can choose to open a 300 square meters or even larger maternal and child supplies store, although the investment will be higher, but the store will be good planning, the products will be more abundant, will attract more consumers.