Grind Time Café was established in 2008, the establishment of the beginning, that is, "pure hand-pulled coffee shop" positioning, become the preferred place for many coffee lovers. Over the past five years, Grind Time has grown into a strong brand in mainland China with its strong brand image, rich cultural atmosphere, successful market positioning and unique mode of operation.

Grind Time creatively puts forward the concept of "Coffee Angel", which fully establishes communication and interaction with customers, and delivers coffee culture and inherits the cultural connotation behind the spirit of coffee in easy conversation with customers. At the same time, its semi-self-service experiential consumption and member club activities make members feel more relaxed and happy, and feel the "warmth, kindness and human touch" conveyed by Grind Time in the busy and fast-paced modern life.

Since the strategic direction of Grind Time Coffee is to be directly operated by the headquarter and to be franchised in the whole country, the headquarter pays special attention to the construction of human resources, which directly determines the speed of the expansion of Grind Time Coffee, the quality of the stores opened and their vitality. The company has set up a set of training and cultivation system suitable for Chinese employees to ensure that the human resources are rich and skillful.