Some celebrities have worked hard and achieved good commercial value. Some people are invited to endorse products, but there are rumors in the entertainment industry that if they don't become Master Kong's spokesperson, they won't invite Jackie Chan to shoot commercials. The reason is that some celebrity endorsements have caused problems; some brands endorsed by Jackie Chan have encountered operational problems.

1. There is a relationship problem between the endorsers Wang Baoqiang and Jia Nailiang

Wang Baoqiang is a star that many people like. With his own strength, he has gradually transformed from an unknown actor to Become a famous actor. His smoking action in "Hello! Mr. Tree" was also included in the Beijing Film Academy teaching materials. People who have never studied professional acting can actually have such superb acting skills.

He played Sha Gen in "A World Without Thieves" very vividly, and he played Xu Sanduo in "Soldiers Assault" very well, which made many people know this down-to-earth actor. Sometimes, the innocence and grievance in his eyes makes people feel heartbroken.

His career is great, but there are problems in his love life. In the early morning of August 14, 2016, he issued a document announcing the termination of his marriage to his wife Ma Rong and the dismissal of Song Zhe as his agent. This shocked netizens and they hurried to eat.

Things between them were very hot and heated. Some people don't even want to watch the World Cup anymore, and they still want to be melon-eaters. The turmoil between them lasted for a long time. This big melon, the other is sweet. On February 11, 2018, the court ruled that the two people were divorced. The divorce war finally came to an end.

Wang Baoqiang’s divorce is very disappointing. Two people who were originally very good people also have children. Who knew that such a problem would arise. The end of their marriage can be regarded as an end to that uncomfortable marriage. Wang Baoqiang is divorced, and Jia Nailiang is also divorced.

Jia Nailiang, a sunny actor. He has performed wonderfully in many film and television dramas. His performances of "What's New to Save You, My Love" and "When Mother-in-Law Met Mom" ??were both very good, and he performed the characters' sunshine and handsomeness well. He is the character in the play, the bright man.

His career was smooth sailing, but in his love life, he encountered stormy waters. When he got married, his joy and joy were beyond words. After getting married, the two showed off their affection from time to time, making many netizens envious. Many people feel that their happiness will last forever.

Jia Nailiang participated in an interview. The female host told Jia Nailiang that you have to overcome some difficulties in 2016 and 2017, especially in terms of family relationships, which may make you very painful and difficult. Jia Nailiang thought something would happen to him at the time, but unexpectedly, it was the other party who had a problem.

At the end of 2017, everyone thought that the host might be slapped in the face, but something bad happened. Jia Nailiang didn't know that his lover had done something wrong. In the process, the claims of several people became increasingly difficult to justify. No matter what, Jia Nailiang wants to divorce this marriage.

On November 14, 2019, the marriage of the two people finally came to an end. It seems that celebrities cannot escape the seven-year itch. Some people say that whether it is Wang Baoqiang or Jia Nailiang, the main reason why they have such problems is because they endorse Master Kong. Is this statement too superstitious? If this is the case, Master Kong will not be able to find a spokesperson.

Master Kong is a big brand, and the endorsement shows its commercial value. Some people say that Jackie Chan has high commercial value, but problems have arisen after some products were endorsed by him.

2. There are operational problems with the products endorsed by Jackie Chan

Brother Jackie Chan is a very famous actor. He has appeared in "The Snake" and "Drunken Master". His unique style, his witty and humorous style, makes people laugh. He is also a very dedicated actor, and he did many dangerous actions himself. He couldn't even remember the injuries he suffered. In "Brothers of the Dragon and Tigers", he even suffered a brain injury.

After he became famous, many advertisers naturally found him, and he also endorsed many products. For example, Bawang shampoo and Xiaobawang learning machine. The Duang that everyone is familiar with comes from Bawang Shampoo. Duan Yongping from Xiaobawang Learning Machine is also very powerful.

Bawang shampoo was launched on the market not because of Jackie Chan’s endorsement, but because the product quality was not up to par and contained carcinogens. Xiao Bawang left because when the company was developing and operating, it had no innovative thinking and just followed the previous path, but the market is ever-changing.

Whether it is Bawang shampoo or Xiaobawang learning machine, when they asked Jackie Chan to endorse them, it was their development period, and they hoped to use Jackie Chan's influence to make them even better. However, the development of their company has nothing to do with Jackie Chan, and Jackie Chan will not interfere.

Brother Jackie Chan once said that he has a cooperative relationship with the company. He shoots commercials and gets commissions. This point of view is quite correct. Jackie Chan doesn't know what's wrong with the endorsed products, and he doesn't have the ability to screen the quality of these products. If there is a problem with the endorsed product, just say it is caused by Jackie Chan, which is more of a joke.

Also, Jackie Chan endorses many brands, including air conditioners, washing powder, cars, watches, dumplings, auto repair schools, anti-virus software, etc. These brands are still around, and there are some Well done. This also shows that the products endorsed by Jackie Chan are also great.

Brother Jackie Chan was ridiculed, maybe it was intentional by some people. By only focusing on a few endorsed products, we made the mistake of overgeneralizing and misled many people. We cannot be deceived just because of these people’s misinformation. Brother Jackie Chan also said that he is very careful when he endorses. He is willing to investigate the advertisements he endorses and will only endorse them if they are suitable.

Brother Jackie Chan’s attitude towards advertising endorsements is worth learning from many celebrities. Some celebrities directly endorse products just for the endorsement fee. If there is a problem with the products they endorse, some celebrities will just push them away. It's as if this matter has nothing to do with him (her).

Our advertising law also stipulates that if a celebrity knows that there is a problem with the endorsement and still endorses it, he must bear joint and several liability. In order to avoid these contents, some celebrities choose to endorse products that are not considered false advertising. Even if there is a problem, they will at most apologize, but they will not be held jointly and severally liable.

As a celebrity, when choosing an endorsement, you need to be careful not to damage your reputation because of problems with your partner companies. Some celebrities are held up by some investors to defend their rights because of their endorsements, which has a very bad impact on the celebrities.

3. The relationship between celebrities and companies should be mutually beneficial

The purpose of celebrities’ hard work is to enhance their commercial value, which is reflected in the size of the brand they endorse. and the level of endorsement fees. People like Jackie Chan should be at a very high level. People like Wang Baoqiang, Jia Nailiang, and Gu Ailing are also at a higher level.

Merchants ask them to endorse in order to increase public awareness and sales, and they endorse in order to obtain commercial value. The two are complementary to each other. If there is a problem with the business operation, it has nothing to do with the spokesperson, such as the Xiaobawang learning machine, and the endorsement fee will naturally not be refunded. If celebrities have problems with their personal ethics, they will be held responsible for endorsement fees. Some celebrities who terminate their contracts privately will have to bear liquidated damages.

Celebrities and businessmen are contradictory sides. Products that are not promoted by celebrities may have a lower market share or popularity. Some people would say that big brands are very well-known and do not need to be as well-known as celebrities. Sometimes, the role of celebrities is market share.

Although celebrities who have no endorsement activities may be very famous, their commercial value has not been developed, such as Wang Zhiwen. He has very few endorsements. When merchants come to him, he is unwilling to accept them. He thinks it would be boring to use his face to make money.

Wang Zhiwen has performed many classic works, including "The Fun", "The Man", "The Way of Heaven" and other works. Many people are amazed by his performance. In particular, Ding Yuanying in "The Way of Heaven" used different thinking to quickly achieve financial freedom. Wang Zhiwen's value is more reflected in his works rather than commercial endorsements.

Some people say that Wang Zhiwen is so arrogant because he is not short of money. People need to be proud, and Wang Zhiwen is a proud person. This is Wang Zhiwen's choice, and there is nothing wrong with it. Choosing commercial endorsements is also good. Choosing commercial endorsements is a way to realize commercial value and can also bring certain benefits to merchants. This is a win-win move!

When some celebrities choose commercial endorsements, they do not pay attention to the products they endorse. As long as they are paid to endorse, problems will arise. For example, there have been problems with the products endorsed by Guo Degang and Hou Yaohua. Although they have not been held accountable, they still serve as a reminder to celebrities not to endorse at will.

Jackie Chan, Wang Baoqiang and Jia Nailiang are relatively cautious in their endorsements. They do this for their reputation. After all, it is not easy to accumulate a high reputation. Wang Baoqiang came from an ordinary rural family and became a popular star through his own efforts; Jackie Chan also suffered a lot to achieve such a status.

Being able to endorse good products shows that they have high commercial value. If it can help these companies, that would be great for them. Taking other people's money and helping them get rich is the business logic of some people. As long as you don't violate any laws or regulations, there's nothing wrong with it.

Jackie Chan, Wang Baoqiang, and Jia Nailiang were ridiculed. This was a joke by some people. I wonder if it will affect their commercial value products. It’s best if it’s not. This also shows that joking should be done in moderation. It should be within the acceptable range of others. These celebrities shouldn't know such a joke, right?

Written at the end:

Through hard work, celebrities have gained some commercial value, and yet they still have to be ridiculed, especially with their personal affairs, which is quite excessive. I hope these people who are making fun of me can put themselves in my shoes and think about it. As an adult, you naturally know what to say and what not to say. If you say this in front of others, it would be polite not to hit you.

Their commercial value is still very high. The products they endorse are not just these. Their blind approach is either a lack of knowledge or deliberate ignorance. Those who arrange people should improve themselves.

Do you think it is appropriate to say this to others?