Don't worry, Little Red Book's software is free, unless you buy things and collect money in it, the rest is generally just downloading software for free. Xiaohongshu is a lifestyle sharing platform launched by Yin Hang Information Technology (Shanghai) Co., Ltd. on June 20 13. The founders are Mao and Qu Fang. The content of Xiaohongshu community includes beauty, personal care, sports, travel, home, hotels, restaurants and other information sharing, touching on many aspects such as consumer experience and lifestyle. It was ranked 58th in the Hurun Global Unicorn List of Suzhou High-tech Zone in 2020.