Cai Yanming 19, the chairman of Want Want Group, the "King of Rice Fruit", took over the business at the age of 9, turning the crisis into a turning point and turning the company from bankruptcy to the largest rice fruit manufacturer in the world. At the same time, in recent years, the territory of Want Want Group has been expanding, not only opening the first Taiwan-funded hospital in Chinese mainland, but also actively building a cross-strait hotel chain system.
Want Want's predecessor, Yilan Food Industry Company, was established in 1962, mainly engaged in OEM of canned food for export. When the canned food industry began to decline, Cai Yanming took over his father's baton and conceived a transformation plan. By chance, he will join the ranks of making rice fruit and become an instant hit.
Cai Yanming, who just walked out of the shopping mall, took the courage of a newborn calf not afraid of tigers, and spent two years before and after, negotiating with the president of Iwatsuka, the top three Japanese rice fruit manufacturers who were over 60 years old. In order to impress each other sincerely, he nodded and agreed to export the manufacturing technology of Iwatsuka rice fruit to Yilan Food, which was still full of losses at that time, and completed the task that was impossible in the eyes of outsiders.
After gaining a firm foothold in Taiwan Province, Cai Yanming led Want Want to set off from Mao Zedong's hometown of Hunan during his southern tour of Deng Xiaoping in 1992, and launched the plan of "westward expedition to the mainland".
At first, Cai Yanming promoted this rare rice fruit product to mainland consumers through a large-scale "Zhengzhou Sugar and Wine Party", and received more than 300 container orders within one week. After the factory rushed to production, no one received the goods according to Jonah's cash.
Seeing that millions of packages of Xianbei were about to expire and be destroyed, Cai Yanming gritted his teeth and released them to all levels of schools in Shanghai, Guangzhou, Nanjing and Changzhou, from primary school students to college students. Unexpectedly, the students responded well after tasting, and inadvertently cultivated a solid customer base for Cai Yanming.
When Want Want first set up a factory in Hunan, there were no taxis in Hunan. However, as the "first Taiwanese businessman to invest in Hunan", it has won strong support from local leaders in Hunan and provided various concessions, which doubled the group's revenue in the mainland.
At present, the investment in the mainland amounts to 500 million US dollars.