Entrepreneurial plan because of the different business projects and their contents are different, but different business projects their plans or not the same thing, there are still rules to follow, the following is my seafood dry goods business plan for you to organize, for your reference.

Part I: seafood ready-to-eat snacks business plan 1

"seafood ready-to-eat snacks business plan"

First, the mode of operation

Retail franchise cooperation form. Combined with our ready-to-eat, easy-to-eat seafood snacks food store features, it is recommended that partners in the downtown area, near schools, residential areas, Internet cafes, movie theaters and other markets are more foot traffic is the geographic location; unified style, unified product packaging; headquarters to provide technical support (including training personnel) and product (ready-to-eat seafood, seafood and dry goods) distribution.

Second, products and services

1. Description of products and services

Sell a variety of seafood ready-to-eat snacks, dried seafood and other commodities, and provide guests with a good environment and quality service, so that consumers here to show a new type of industry convenience, but also has the characteristics and advantages of the global chain store convenience stores.

These businesses do not conflict with the industry of the owner of the investment site, but rather can complement the advantages of the source of the owner of the investment site

2. Competition

Relatively few rivals in the same industry, this industry is in the initial stage of development. Early development of customer sources is the first stage, and then gradually occupy the entire market to improve their own visibility, to become the leader of this industry.

3. Resources, technology

Seafood ready-to-eat snacks are required to ensure the quality of food and a wide range of industries, but also a product and service requirements of strict industry. To achieve these, the supplier's resources and product quality have high requirements. Choose the investor is to join the reverse, on the one hand, access to adequate resources, safe food guarantee, but also on the one hand to avoid a lot of business risks.

4. future products, services plan

With the development of the store and the surrounding environment, products and services will continue to improve. Including more comprehensive, more diversified products launched on the market, more quality and humanized management model. The store will continue to self-improvement, strive for excellence in the efforts to improve.

Third, market analysis

1. Market demand

(1) stable old customer resources

(2) mature residential areas

(3) shopping and entertainment

(4) such as a variety of schools in the region shopping malls are more, among the students and young couples are also potential resources. In general, this industry is more than enough consumers, just the lack of distinctive brand appeal to attract these consumer groups, just this industry will be able to fill the gap in the market.

2. industry development trend

(1) seafood consumer market is developing rapidly, has become a coastal city consumption, production of a large industry, the market has been the end of the pre-cultivation. A wide variety of domestic seafood products to be equipped with a large and small number of brand companies and factories, according to a survey in 12 inland cities, 32% of urban residents have to eat seafood food. In the past two to three years a large number of seafood continue to flow into inland cities, has penetrated the inland city people's homes.

(2) seafood food is increasingly favored by the inland urban consumer. Simply raw seafood, dried seafood, these relatively inconvenient to eat seafood is far from meeting the requirements of the young crowd. The new rise of seafood ready to eat food can better attract young consumers dare to try this freshness, objective to accept.

(3) Dietary culture, family income and consumption of seafood has a close relationship. Seafood food as a table on the indispensable food, has become an indispensable important position in the food culture, rich or poor can afford to consume.

3. Competitive analysis

(1) and the market with a lot of dominant brands to occupy the market of direct and indirect competition: at present, each city has its own local operators or foreign operators of seafood stores, which have been developed for a long time with a certain source of customers.

(2) direct competitors: such as seafood markets, seafood wholesale and street seafood dry goods stores, etc., large and small, each with its own characteristics.

(3) marketing planning: the use of their own product diversity, easy to eat, easy to carry and other advantages to attract young consumers, stable old customers. Has a regional franchise as the main focus, as soon as possible to occupy this new industry market, to enhance their brand awareness.

IV. Promotion strategy

1. Advertising

For the busy downtown area, near the school, can be in the parking lot of the shopping places, to the crowd, students, car people to send coupons or product leaflets.

2. Service Marketing

(1) Establish a membership card system: the name of the member is printed on the card. The discount rate of the membership card is not high, such as 8.8 or

9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter to address

on the consumer. Especially if the consumer and other people together, and the waiter and the public

He (she) called him (she) for Mr. so-and-so, Miss so-and-so, they will feel very respected.

(2) personalized service: there are some promotional items hanging in the store, the contents of which are about the knowledge of seafood, seafood names and other promotional

promotional items, on the one hand, can enhance the taste, foil the atmosphere, but also increase the consumer's awareness of seafood products to the good sense.

If they are interested, you can introduce them one by one the names of various seafood products, the production process,

origin and other related knowledge.

3. Positioning

The use of seafood to attract some of the attraction of seafood, seafood products to attract some of the consumers, to fashion alternative business

innovative model of guided brand seafood snacks store pushed to the entire pending development of new markets.

V. Management Summary (according to the agreement of the partners and investors briefly)

1. Organization

2. Management team

3. Personnel plan

VI. Financial Plan

1. Financial Summary:

(1) Rent:

(2) Shop inside and outside the store renovation:

(3) Personnel plan

1.

(3) Staff salary:

(4) Utilities:

(5) Other start-up costs:

2. Financial indicators

(sales, return on investment, profit, etc.)

3. Profit/loss ratio

4. Profit/loss estimation

Attachments:

Investment proposal

The following is a summary of the financial situation of the company. Proposals: With their own seafood people have the unique advantage of the conditions, with a deep understanding of seafood, full of this advantage to make good use of this industry. Not only reduce the risk of investment, but also increase the prospects for the development of the industry, when it must be a win-win situation.

Part II: seafood business plan

YBC mode standard this form by the applicant to fill out the business plan to fill out the form instructions: 1, screening through the qualification audit and notification of the applicant to fill out the "business plan"; "business plan" is an important information to apply for support, please fill out the applicant truthfully, any false information will have a direct impact on the possibility of obtaining financial assistance, resulting in losses must be We will keep the contents of your application strictly confidential; 4. If you have any questions about this form, please visit the official website: www.ybc.org.cn; 5. Please submit the completed Business Plan form through the official website or download this form, fill it out and fax or mail it to the entrepreneurship office of the city to which you belong (at present, it is only accepted by the regional entrepreneurship office of the city to which you belong). Business Name: Entrepreneur's Name Business Name: Entrepreneur's Name: Age and Date of Birth: Business Address: Business Phone Number: Email: Email: Home Address: Date of Submission: Estimated Time of Business Registration for the Proposed Business: The following is for businesses that have already been started: Business Registration Date: Number of Employees: (Please attach a copy of your business license) Please attach a copy of your business license) Monthly Business Plan Form (Please attach a copy of your business license) Average Monthly Business Revenue: Average Monthly Business Revenue: Residential Phone: MSN/QQ: All Rights Reserved Page 1 *** 111

YBC Model Standard Business Description 1. Describe the product you intend to produce, sell, or service you provide (generally no less than 50 words): Describe the product you intend to produce, sell, or service you provide (generally no less than 50 words): Describe the product you intend to produce, sell, or service you provide (generally no less than 50 words): Describe your business (generally no less than 50 words): Describe your business (generally no less than 50 words) 於提示： Please elaborate on what your business intends to do? Establish for the first time a production-oriented marine food enterprise specializing in the processing of seaweed, kelp and other fine packaging. Enterprises to develop guiding product brand marketing price positioning strategy. Realize the standardization of product production and management, relying on scientific and technological support, the introduction of talent reserves, increase the scientific and technological content of the product, in order to achieve competitiveness at a low price and good quality. The company has been honored with the title of "The Township of Chinese Kelp". Hometown of Chinese seaweed? China's seaweed township? Xiapu kelp, seaweed industry and products are facing opportunities and challenges, it is necessary to take a brand marketing road with local characteristics. Development of their own enterprises in the early stage, expanding the sales market, and slowly give full play to the advantages of local resources, through the Xiapu? Three vegetables? Association, the joint processing enterprises, to create a large-scale production and processing base and trade center (mainly joint government departments and three vegetables Association, part of the kelp, seaweed processing plants, etc.), to create a Xiapu dried aquatic products industry leading enterprises. 2. Detailed description of the specifics of the premises (generally not less than 100 words): Detailed description of the specifics of the premises (generally not less than 100 words): Detailed description of the specifics of the premises (generally not less than 100 words): Tip: Please explain the following Several items 1) Site planning and building regulations 3) Contract renewal and rent adjustment 5) Permits required 7) Geographical location 9) Security of the premises 2) 4) 6) 8) Lease (duration, cost and end date) Facilities and decoration Lease floor space Transportation conditions In the absence of a large amount of capital in the early stage, you can look for an economic, hygiene-compliant plant in the suburbs of the city to transition the company's difficulties, the rent of the premises is about RMB 20,000 per month. The rent of the place is about 20,000 yuan / year (including production workshop and warehouse, an area of about 350 square meters), transportation and logistics and other traffic is also relatively convenient; such as the development of enterprises to a certain scale, you can choose the development of the potential area Copyright Page 2 *** 111 Page

YBC model standard domain, the appreciation of its land space, the speed of appreciation, the appreciation of the land is also the company's earnings of a major project. After the completion of the industrial processing zone, to take into account the comprehensive utilization value, can pave the way for the future development of integrated enterprises. Secondly, the company can choose to have a production license and three certificates complete idle company (has stopped production of enterprises, as far as we know in Xiapu currently has three, with the intention of cooperation with two), in the form of equity merger, mainly for the development of fine packaging products. In addition, the company can choose its own seaweed raw material processing factories and combine them in the form of agricultural cooperatives. The company's start-up equipment mainly consists of desks and chairs, computers, telephones/faxes, stainless steel tables, sealing machines, coding machines, etc., at a cost of about 15,500 RMB. Information on the entrepreneurial team 3. Personal qualifications and experience (with CV) (normally not less than 50 words): Personal qualifications and experience (with CV) normally not less than words Hint: Please explain why you think you and the entrepreneurial team have the experience, capacity and resources in this area to ensure that the venture is likely to succeed. Please attach a resume or provide the following information: 1) Academic certificates and qualifications 2) Work experience 3) Training 4) Interests and hobbies 5) Other information The description should contain information on all members of the entrepreneurial team (attach additional sheets if necessary). I graduated from Xiamen Marine Vocational College, majoring in engine management, and have been engaged in kelp and seaweed processing industry for nearly four years. The two partners in the company team (the former director of Xiapu Hao Da Economic and Trade Co., Ltd. and the director of Sansha Longtou Seaweed Processing Factory) have been committed to the kelp and seaweed industry more than ten years ago, from seaweed seedling and breeding to processing and production, packaging and sales of products. At present, my sales network covers 7 provinces, cities and districts (counties), and I have more than 10 dealers nationwide. Enterprises in the coastal areas of Xiapu and a number of kelp, seaweed processing plant to establish good relations of cooperation. (CV attached) All rights reserved Page 3 *** 111

YBC Model Standard Entrepreneurship Training 4. Have you participated in entrepreneurship training? Please explain (attach copies of certificates): Have you participated in any training on entrepreneurship? Please explain (with copies of certificates): Hint: Training includes business training (e.g. finance, marketing, sales training) and skills training. I participated in the YBC 27th Hercynian Youth Entrepreneurship Training on 2010-7-22, and also participated in the sales skills training of Amway Corporation and Ping An Group of Companies, and worked as a finance and accounting officer in Xiapu Hao Da Economic and Trade Company, and *** with the plan to start Xiapu Baili and Restaurant, and provide training for the staff of the restaurant. Your market 5. a) What are your customers (generally no less than words)? ) What are your customers (generally no less than 50 words Prompt: Describe which groups of people are likely to buy your product or service? Please describe in detail the situation of these people, such as age, occupation, income status, behavioral habits. At present, there are hundreds of large-scale purslane and kelp refining enterprises in China (e.g., the more concentrated ones in Fujian Jinjiang AYibo Company, Kissing Joint Stock Company, San Yuan Company, etc.; large-scale farmers' wholesale markets, such as Tengzhou Market, Zhengzhou Market, and Wuhan Market, etc.; all of these companies and individuals have business dealings with our company, and we are able to supply them with 20 tons of dried purslane every year. Our company also has most of the seaweed wholesalers, mainly from Chengdu, Wuhan, Zhengzhou, Tengzhou and Northeast markets. The annual sales of sun-dried kelp can reach 150 tons, and the annual sales of dried kelp knots and shredded kelp can reach about 8 tons. Now I have 15 customers for small packaged seaweed products, including 10 dealers, and the sales network covers 7 provinces, cities and districts. Our small packaged products are mainly oriented to the agricultural circulation market and large and small supermarkets and kiosks, factory canteens and restaurants are also one of our customer sources. All rights reserved Page 4 *** 111

YBC Model Criteria 5. b) Specifics of the market research (please explain with data) (generally no less than ) Specifics of the market research (please explain with data) generally no less than 100 words). Word prompt: please explain how you conducted the market research and what were the results of the market research? (Please include relevant data). 1. Data research, e.g. reviewing statistical data, research reports, business guides and other information. 2. 2. Field research, e.g., questionnaire surveys and interviews with potential customers, observation of competitors' activities, etc. Xiapu kelp and seaweed industry has superior natural ecological environment, large scale of breeding, high degree of industrialization, and outstanding advantages of breeding processing industry; it has driven the wide radiation area, and played a key role in driving the development of the local agricultural economy and increasing the income of the farmers; the local government has given great support and the development environment is good. In 2008, Xiapu kelp, seaweed farming area of 11.46 million mu, production of 1.705 million tons, output value of 1.333 billion yuan, accounting for 37.8% of the county's total value of agricultural output, farming area, production ranked among the national coastal counties (municipalities) in the forefront; in 2010, Xiapu 10 coastal townships have been implemented large-scale kelp aquaculture, the area reached 11.46 million mu. The brand awareness of the producers and processors of kelp and seaweed in Xiapu is weak, and in the long-term management consciousness, they have formed the "quantity over quality" principle. The producers and processors of kelp and seaweed in Xiapu have a weak brand awareness and have formed a long-term management consciousness that emphasizes quantity over quality. The existence of the idea of "quantity over quality" in the long-term management consciousness, coupled with the influence of the traditional single-family production mode, the processors of kelp and seaweed lack of "factory" and "quality". Factory The concept of inculcation, brand awareness is very thin. According to the survey Xiapu kelp and seaweed production is very large and the quality is very good, has become the pillar industry of the local rural economy, the product sells well in the north and south of the Yangtze River, but in the metropolis of the super market rarely see the body with a bar code of the Xiapu brand kelp or seaweed, and can only be sold in the farmer's market, in a situation of? The dilemma is that the brand seaweed or seaweed can only be sold in the farmers' market. The dilemma is that they are sold in farmers' markets. The export volume of Fujian kelp is also very large, and the exporters are mainly in Fuzhou area (Fuqing, Luoyuan, etc.), and most of them are exported to Europe, America, Japan, South Korea, Russia, etc. Many processing enterprises in Xiapu publicize the brand name of Xiapu kelp or seaweed. Many processing enterprises in Xiapu only emphasize regional characteristics in their publicity, but not brand image. At present, the more prominent brand is Jinjiang processing plant, their seaweed products occupy more market in China, but none of them is a one-stop enterprise from nursery, breeding, processing to sales, so the advantage of this resource in Xiapu has not been fully realized. Xiapu this rich resources but not rich situation in general, there are the following factors: 1, information is not fluent; 2, a single product chain, can not really connect with the market; 3, the market point of view of the copyright Page 5 *** 111 Page

Part III: modern seafood and aquatic commoditization of the company's business plan

1.1 Company Profile

Modern seafood and aquatic commoditization company is a company that relies on marine fisheries to develop their own business plan

1.1 Company Profile

Modern seafood and aquatic commoditization of the company is a company that relies on marine fisheries to develop their own business plan. Relying on marine fisheries, the development of their own unique brand of seafood and aquatic products commercialization product enterprises.

The company itself does not set up marine fisheries fishing, product raw materials are mainly marine fishery resources, fishermen fishing industry. The company only set up R & D Department. Processing Department and Trade Department, the R & D Department is mainly responsible for checking the acquisition of seafood quality issues, as well as research and development. Design. The R&D department is mainly responsible for checking the quality of the purchased seafood, as well as R&D, designing and packaging the seafood commercialization of its own brand. The processing department is mainly responsible for the quality requirements of the R&D department. Product Design. Packaging design to process. The trading department is mainly responsible for the acquisition of raw materials and processed products sales and network sales, accompanied by the delivery of products to various chain stores and major professional wholesale seafood market. The company has two kinds of stores, one is in the professional wholesale seafood market wholesale stores, one is the establishment of chain stores in major cities.

1.2 Main products and business scope

The main products are modern seafood and aquatic commoditization of the company's only brand? Haizhan? brand seafood and aquatic products, mainly four main products: fish commercialization. Shrimp commercialization. Crab commercialization. Shellfish commercialization.

The business scope is mainly divided into three areas, one is the seafood wholesale market in major cities, one is the chain stores in major cities, one is the supermarkets in major cities. The company in major cities mainly set up a chain of stores, the realization of the city center area specializing in seafood and aquatic commoditization, so that the general public to buy convenient. The company wholesales seafood in the wholesale markets of major cities, so that the commercialization of seafood into the households. The company's supermarkets in major cities are more convenient for the public to buy.

1.3 Investment and Finance

The company's headquarters was set up in Beihai City, Guangxi, because it can be directly purchased and processed, convenient logistics, quality assurance. The company was established at the beginning of the **** need capital 1.5 million, including venture capital 1 million, short-term borrowing 500,000 yuan. One million of them are used for fixed asset investment (rent the headquarters plant, build a safety and quality quarantine department, a product research and development department, a product processing department, a product trade department.) Of which 500,000 as working capital, for the daily acquisition of seafood and aquatic products with the company headquarters daily expenses.

1.4 Organization and Human Resources

The company is a limited liability company. The company has a general manager responsibility system, under which there is a deputy general manager of trade, a minister of processing, who is mainly responsible for product processing, and a minister of management, who is mainly responsible for the day-to-day affairs of the company.

2.1 Business Purpose

The original purpose of founding this company is to enable people to eat their own satisfaction. Safety. Quality-assured seafood commodities, so that people can afford seafood commodities, food safety. Rest assured that the brand seafood commercialized products in the city's commercial districts and residential communities to set up a seafood commercialized brand chain stores, but also to improve the standard of living of the residents, so that the general public can eat to the satisfaction of the ordinary people. Reassured. Safe. Quality assurance. Branded seafood commodities.

2.2 Entrepreneurial Idea

In China to create an international brand seafood commercialized products enterprise, become the leader of the seafood and aquatic industry, in the country to become the first to provide seafood commercialized products brand enterprise. Seafood commercialized products will bring the country delicious food, will be in every family to eat seafood delicious original only original flavor, will make each person will make seafood dishes of various seafood species name. We can identify the acquisition contract with the customer of the marine fishery operators, we provide technical services and quality control of freshness, so that the formation of an industrial chain, only so that the scale of capture fisheries to grow, in order to provide reasonably priced products to the people of the country.

2.3 Overall strategic objectives

The initial stage of development of the enterprise in Guangzhou City as a sales base, Beihai City (a coastal city rich in resources seafood material) for the acquisition of processing bases in the southern seafood and aquatic markets to set up wholesale departments, set up chain stores in neighboring cities, the city of the big supermarkets to spot sales, all stores with a unified brand logo of the enterprise, coupled with the southern logistics convenient and more convenient to sell to all parts of the country, the use of the brand to sell to all parts of the country, the use of the brand to identify customer contracts of fresh technology and quality control. Sold throughout the country, the use of brand quality assurance. Strong marketing and publicity. Coupled with the birth of the new e-commerce, the use of Alibaba electronic platform in the integrity of the platform network to operate sales, join the export pass members will be branded seafood commercialized products launched out of the country. Become ten thousand people brand seafood commercialized products enterprise, bring more employment opportunities, drive the Beihai City economic income and prosperity. The ultimate goal of the company is to create a world-class brand seafood commercialized products enterprises, not only in China, but also out of the country sold to the world. 3 Products

3.1 Description

The main purpose of the company's business venture to provide end consumer products ---- seafood and aquatic commoditized products, and is a branded service seafood and aquatic commoditized products. Sea Show? brand seafood and aquatic commoditized products, can be divided into cooked. Ready-to-eat and preserved seafood. We will acquire all varieties of seafood for classification, seafood is produced by seawater first cleaned with seawater and then processed, and then cleaned with fresh water, processed to remove the belly, remove phosphorus, take gills. Slicing to suit the needs of customers to buy, divided into one catty, two catty, etc., the production of kitchen masters nutrient-rich seafood soup, nutrient-rich seafood congee, the use of electronic micro-boilers heated ready to eat. Of course I

We will be processed according to the needs of mainstream consumers, transparent color vacuum packaging (to prevent product deterioration, to determine to ensure the quality of the period, no air and environmental pollution) affixed with brand labels, food safety and quality QS logo, with the date of production and shelf-life, a nutritionist inspection of the nutritional content of the description, the bag is printed with the Kitchen Masters gourmet food production methods and ingredients featured, all process All need to be standardized to operate.

? The sea show? brand seafood and aquatic products commercialization of the four major categories, the same need to reclassify, can be based on consumer demand to determine how the product is divided and how to package.

3.2 Characteristics

All products with food safety and quality QS logo, clear and bright brand logo, the biggest difference is to change the traditional preservation (with ice to preserve freshness), the use of vacuum packaging, will bring a good-looking and generous, green and environmental protection does not cause pollution of the urban environment (unlike the previous sewage overflowing, smoke and pandemonium). At the same time open the bag can be directly under the characteristics of the pot. At the same time save time, save water.

3.3 Commercial value

The value of the product is to establish the concept of the brand in people's minds, buy? Hai Zhan? brand of seafood and aquatic commoditized products is to buy safe and secure, quality assurance, reasonable price of seafood and aquatic commoditized products, to buy seafood in the people will think of? Sea show? Brand products, think of us as a professional seafood and aquatic commoditized products company, to have a good reputation in people's mouth. Bring seafood commercialization brand commercial value.

3.4 Requirements

With the improvement of people's standard of living and people's higher nutrient requirements to raise children, the birth of the new e-commerce, in line with the requirements of the e-commerce era, people will be more choices of seafood and aquatic products as a main dish food, coupled with the current price increases and food safety has become a hot topic, the people can not afford to buy seafood and aquatic products, so our company is just right to meet the needs of the masses! People's needs, because we provide branding. Standardized. Commercialized seafood and aquatic products.

3.5 Technical content

In the product preservation technology has advanced vacuum packaging technology, which can ensure that our main products can be maintained for 3 months of time without deterioration. Seafood is produced by seawater, seafood varieties are dependent on seawater to survive, and cleaning with seawater before processing is also a preservation technology issues.

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