1. Learn strawberry planting techniques, strawberry varieties, learning management and marketing model in Dandong strawberry base.

2. Dock with strawberry processing factory to seek cooperation.

3. Try to introduce strawberry planting project to take root in Linjiang.

7% of farmers in Shihuiyao Village, Huangtukan Town, Dandong City own strawberry greenhouses, which are gradually expanding. It is understood that the construction of a strawberry greenhouse is about 15, yuan/mu, and the annual income is about 2, yuan. Generally, a strawberry greenhouse returns to its capital in two years, and the labor cost is about 12 yuan/hour.

First stop: Love of the Heart Family Farm (Dandong Jiujiu Strawberry)

Love of the Heart is a family farm that integrates strawberry seedling raising, greenhouse picking and freezing point production. After the seedlings of Dandong Jiujiu Strawberry were bred, they were wholesale to strawberry growers. Both Songyuan City and Siping City of Jilin Province introduced Jiujiu Strawberry, but the introduction failed due to soil, climate and management.

the business model is a combination of online sales and door-to-door acquisition. 99 strawberries are generally listed before the Spring Festival, and strawberry vendors from all over the country come to Dandong to wholesale strawberries and send them by SF Express. If there are surplus strawberries, make frozen strawberries and can them for online sale through WeChat community and live broadcast platform.

second stop: zhongjia food group dongfengfeng food processing factory

Japan trading company, which washed strawberries through the assembly line, picked them, canned them and frozen them, and sent them to Japan in batches, and the Japanese used them to make strawberry jam. Take orders first and then produce every year, which is in short supply. The strawberry variety is Hani, which is sour in taste and rich in strawberry flavor, and is suitable for making jam.

Third stop: The private strawberry garden

*** operates 8 strawberry greenhouses. The main strawberry varieties are Jiujiu strawberry and peach smoked strawberry, and they are willing to come to Linjiang to develop strawberry planting.

S- Advantages:

Soil: The strawberry planting technician from Dandong came to see the soil of Dongguang Village, saying that the soil in Linjiang is very suitable for planting strawberries, and the strawberries planted are even better than those in Dandong.

climate: it is near 41 degrees north latitude with Dandong city, with similar climate, long sunshine time and large temperature difference between day and night.

Foundation: Linjiang cash crops are well-known in baishan city, including strawberries, plums, grapes, etc., and have certain influence.

W- disadvantage:

technology: although all strawberries are planted, the planting technology of strawberries in Linjiang is weak and unprofessional, and the understanding and prevention of strawberry diseases are not enough.

Market: Although there are many strawberry growers, they are not large in scale, and most of them are retail investors. It is difficult to become a strawberry market that radiates across the country.

variety: at present, Linjiang strawberries are mainly fragrant fruits, which are not convenient for storage and transportation. Generally, this kind of strawberries can only be eaten on the same day, so it is difficult to adapt to short-distance transportation because of extra care in transportation.

Policy: Dandong City has a loose policy on greenhouse planting, encouraging farmers to develop characteristic industries, and farmers will get a subsidy of 8, yuan to build greenhouses, with almost no need to go through the formalities.

Enterprises: Linjiang lacks deep processing enterprises for strawberries, which mainly retail fresh fruits, making it difficult to sell them at high prices.

O- opportunity:

1. At present, Dandong 99 strawberry sells well all over the country, forming a certain influence, and the demand exceeds the supply. We can take advantage of the situation to introduce 99 strawberries for cultivation, and realize the whole province coverage from Linjiang to Jilin Province.

2. We can try to reach cooperation with food processing plants, guide farmers to plant Hani strawberries, become the production base of the plants, expand strawberry sales channels and increase strawberry sales.

T- threat:

At present, 99 strawberry in Dandong has become a minor celebrity, and the local strawberry planting greenhouse is being expanded. When the market is saturated or consumers change their tastes, the price of 99 strawberry may drop sharply, and the income will be affected.

suggestion:

1. 99 strawberry and Hani strawberry can be combined, and the mature period of the two strawberries is just staggered. 99 strawberry mainly sells fresh fruit, while Hani strawberry is connected with food processing factory to make semi-finished products.

2. Continuously explore strawberry planting technology and seedling raising technology, and train technical instructors.

3. Find another way to try planting other varieties of strawberries, such as Zhangji strawberry and peach smoked strawberry, and make them into Linjiang strawberry brands.

1. The real name of Jiujiu strawberry

is "Hongyan". It is an early-maturing variety from Japan, with sweet and fragrant taste, gorgeous and beautiful fruit color, soft and juicy, suitable for gift strawberry and short-distance transportation greenhouse cultivation. It was introduced from Dandong Donggang in 1996, so it is often called "Jiujiu Strawberry" because of its patent number 99, which is resistant to storage and transportation.

2. Hani strawberry

was introduced by the University of Michigan in 1983. The pulp is orange-red, the pith is small, and the meat is slightly hard. Moderate sweet and sour fruit, strong fragrance and good quality. The content of soluble solids is 8.6%~1.%. The fruit surface is hard. The average weight of the first-order fruit is 23 grams, and the maximum fruit weight is 45 grams. It is a medium-mature variety. Generally, the yield per mu is more than 2 kg. Deep dormancy, suitable for open field and protected cultivation.

3. Zhangji strawberry

The fruit is oblong and conical and reddish. There are few big deformities, the soluble solid content is 9%-14%, the taste is sweet and fragrant, the fruit is gorgeous and beautiful, soft and juicy, the average first-order fruit is 4 grams, the maximum hourly weight is 13 grams, the yield per mu is more than 2 tons, and the dormancy period is shallow, which is suitable for gift strawberry and short-distance transportation greenhouse cultivation. The planting area per mu is 8-9 plants. The disadvantage of Zhangji strawberry is that the fruit is too soft and difficult to transport, so it is suitable for the development of tourists in the suburbs of the city.

4. Peach smoked strawberry

Peach smoked strawberry leaves are round, thick and dark green, with strong disease resistance, large peach smoked flowers, many flowers and strong continuity. The skin is yellow or orange, the flesh is white and pithy. The fruit is sweet, rich in coconut and peach fragrance, soft in hardness, and can smell the thick coconut fragrance.