It's still pretty good. Hot pot ingredients supermarket is a collection store selling hot pot ingredients. Pot circle food club claims to allow consumers to "buy all hot pot dishes in one stop". There are more than 500 kinds of hot pot dishes in the shop, as well as hot pot bottom materials, dipping materials and hot pot utensils.

Basically, you can buy all the ingredients for making hot pot at home, even if there is no fire at home before. However, this kind of business is not new. Well-known hot pot brands such as Haidilao survived the epidemic in 2003 by hot pot takeout, which once became the main growth point and marketing topic of the brand. Supermarkets and vegetable markets with a little scale can basically buy all the ingredients for making hot pot at home, and even the price may be cheaper.

According to the saying that the new retail is to do all the business again, the success of the pot circle food exchange is actually "simple". First, it is convenient and professional. The food and beverage outlets in the pot circle are located near residential areas, and some even drive directly into residential areas to get through the take-away service. There are really more frontage facades of 40 to 100 square meters than large businesses.

Vegetable market is more convenient. What's more, all the products and services sold by the pot circle food exchange are related to the hot pot or barbecue at home. Customers come to the store with a strong purpose and are effective almost every second, so they don't have to spend time "looking for things".

At the same time, the business of the pot circle food exchange revolves around the family hot pot scene. It has solved the pain points that many consumers can't take care of in supermarkets and food markets. For example, the characteristics of consumers buying ingredients are that they want more kinds and smaller weights. It is best not to wash the slices and go directly to the pot.

This general demand is difficult to meet in general channels, so it highlights the "professionalism" of the hot pot food supermarket-although the pot food store has not taken care of a small number of needs particularly well at present. But at least it is the tallest of the dwarfs.