The Italian sports brand FILA Sporting Goods hired a Japanese designer in 1972 to create a logo for FILA. The logo was created with the letter "F" as the main element, and was greatly appreciated by FILA's Italian owner.

The letter "F" is very creative, utilizing a beautiful and rich geometric pattern with a strong artistic aesthetic, in line with the long history of the Italian artistic atmosphere. Thus to this day, FILA has no intention of changing its trademark.

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The FILA brand was first introduced to the Chinese market by Hong Kong's Lianyia in September 2005, and the first FILA flagship store was opened in Shanghai in 2006. in the second half of 2007, FILA will be FILA brand in China (including Hong Kong, Macao) all the interests of the price of 48 million U.S. dollars transferred to Belle International.

FILA, as a fashionable sports brand, is no stranger to Chinese consumers, who are impressed by its fashionable and energetic image, innovative design and high quality products. As a sports brand that constantly breaks the mold, FILA continues to meet the needs of different consumers with its innovative, design-filled products, and the past new and original products have become today's gold standard.

FILA in China will also continue the FlLA enterprising style, shaping the fashion sports brand image known as the style of the new sharp, at the same time FIlA in China to provide tennis, fitness, Italian classic and sports-inspired sportswear, catering to the needs of different customers.

Baidu Encyclopedia-FILA