1, title: The title should focus on the content, so that people can see it at a glance.

Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.

2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly indicate the price and promotion.

If it is a performance poster, it is necessary to write clearly the actors, operas, plays and so on.

3. Time: place, cost. The time and place of the event must be clear.

4. End: Start a new line and write your signature. Write the year, month and day under the name.

Extended data:

Poster design skills:

Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.

1. Composition skills Thickness contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting). This style is just some packaging in packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition of near and far pictures.

The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety with a crimson square background (that is, a close-up view).

In turn, there are several main characters in the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on.

This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of examining a still life picture from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.

3. Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast between simplicity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.

At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

4. Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly casual crazy thick lines, or a ribbon of English or patterns appear in the background or around the name of a packaging theme, all of which show a feeling of "".

The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western writing skills. This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.

And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to express a kind of cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns on the current packaging, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

References:

-Posters

What skin care brands, new products on the market and creative copywriting cases are there? Clinique, a brand with a history of 50 years in the skin care industry, recently launched its own brand-new product, transparent butter, and sold it on Tmall's black box. In order to promote this heart-warming product, Tmall Black Box and Clinique produced a set of poster copy with the theme of "breakthrough, innovation". I want to share it with you today. The content is as follows:

1, the best way to pay tribute to classics is to create new classics.

2. I don't care about the existing glances, I want you to taste new colors.

3. I choose to be fickle in the face of change.

Of course, in addition to this poster copy, Tmall Black Box and Clinique also produced a long copy and wrote a short story about the concept of "breaking through yourself and being new to yourself". The content of this story is as follows:

"How long will it take you to discover that your life is like this calm water? Do you own an island or do you want to go out and see the sea? Escape from the comfort zone only for greed and love for the world. Curiosity may be your first motivation to move forward. The unknown beauty is in step with the imagination leading to the future, and the exploration is still going on ... breaking the restriction of nine to five, the freshness of life should not be restricted. Don't take the existing routine, cross the sea of stars. Reverse gravity and subvert new horizons in situ.

I can't guess the next second. It's probably the new meaning of the journey, challenging the unknown journey ... constantly breaking through, making efforts in by going up one flight of stairs every second, setting a new record every step, facing new challenges and taking the challenge calmly. Break through external pressure and self-mentality. In the vast universe, I am constantly looking for new meanings, across the sea of vicissitudes, across the mountains and rivers, and even across the stars. Break through the original settings, find a new self, break through and be a new self. "

The above is a short story composed of advertising copy, a group of poster copy and a long copy of Clinique's new skin care products. After reading it, do you have a new view on the copywriting creativity of the new product? Message interaction can make a little progress.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).

How to write the poster copy? 1, rationally tap the audience's demands.

20 19 sogou Input Method Poster Content: The brand has positioned a theme of "Don't be embarrassed to speak", and designed several posters around the chat status quo in today's society and life. And launched a theme poster in conjunction with its own brand smart Wang Zi * * *. It also subdivided several topics: "Don't speak bluntly", "Don't say die" and "Don't waste".

2. Find the emotional catharsis of the audience.

20 19 McDonald's promotion of summer drinks poster content: In order to launch a new summer drink-coconut drink, McDonald's made a big fuss about people's summer living conditions and situation. Its brand positioning is "lazy" theme. In order to get rid of the heat in summer, it creates around the theme from the visual design, font art and content display of copywriting.

3, homophonic terrier blessing

20 19 Australian bank mebank poster content: its brand focuses on the theme of "money troubles" of novice parents, tapping the audience's life needs and pain points, so as to achieve the purpose of publicity.