More and more business owners need to use online Internet platforms to promote their brands and expand their popularity, and the official Weibo of the company on the Weibo platform is one of the must-invest platforms. So if you are on To promote on Weibo, please see the following operations
First log in to the Weibo account you want to promote
Find the management center-marketing promotion-advertising center and enter the backend interface
After entering the backend advertising interface of Weibo’s Fantong, real-time advertising expenditures and data will be displayed
Click Promotion-Advertising Campaign-New Advertising Campaign-Create a new advertising plan to filter the crowd and base your placement on it Choose the advertising purpose and continue to the next step
Crowd screening: This step is one of the most important steps. Crowd screening can be based on different dimensions such as: age, gender, region, following accounts , focus on topics, etc. to target target users, and adding different dimensions in the upper right corner will display the users that can be covered in real time
Determination of copywriting creativity: What kind of advertising style to choose depends on the advertiser himself According to your needs, you can choose Jiugongge pictures, videos, plain text, add Taobao Tmall store links, official websites, etc. (advertising copywriters will manually review the content, so please have complete qualifications on file)
Optimization of advertising effects : You can check the detailed content delivered every day, the number of interactions, and the amount of exposure in the report, and then adjust the copy and crowd based on the feedback data