0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role.
In the example below, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock.
Another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this.
You can also control the number of colors used to see how the poster below uses only red and black to create an eye-catching effect with strong contrast.
Try different fonts. Sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure that the auxiliary font is simple.
Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts.
03 Divide the visual level
Posters should be easy to read quickly and play an eye-catching role, so it is particularly important to classify information levels. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block.
Using negative space to form clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up.
Delete redundant elements, less is more.
Sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
The combination of clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes are connected with each other and then form new shapes, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design.
The possibilities of composition
When all the information, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words.
The poster below was designed by Calamargraphic for Malaga Festival, and the text information was placed on the upper right side of the poster, and then the colorful characters were used to go to the text information together.
Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners.
The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful.
Composition skills of poster design _ Nine creative composition skills of poster design, in addition to the contrast skills in color application, several contrast relationships need to be considered. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the static and dynamic comparison of composition skills, and the comparison of composition skills between China and the West. Comparison between ancient and modern composition techniques, etc.
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the process of composition and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's cabbage and Guo Guo), and this style is used in packaging composition. Some of this thickness contrast is the contrast between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeps away the residual clouds in a row, while the other side is as delicate as gossamer; Some use the calligraphy of wild grass instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. Such as Miss brand dumplings and Rejoice brand shampoo.
(2) The comparison of composition skills, pay attention to the close-range and middle-range perspective in the composition of Chinese painting landscapes, and in the design of packaging, with the same principle, should also be the composition levels of several pictures in the near and far. The so-called "near" is the most eye-catching part of a picture, which is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging that Shuanghui first used. The first thing that breaks into people's sight is the Shuanghui trademark in a blank background and the huge white variety Shuanghui (that is, close shot) in a crimson square background. In turn, there are the smaller main characters of the running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the contents of the package (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance description, corporate logo, etc. This obvious sense of hierarchy is also called the three-step rule of vision, which gives consideration to people's habit of looking at a still life picture. As a designer, at the beginning of creating a picture, he should understand the theme of his appeal before production, and create an atmosphere that stands out from the crowd. Therefore, the picture I designed is like a powerful magnetic force, which tightly pulls the eyes of the campers.
(3) Density contrast of composition skills: Speaking of density contrast of composition skills, this is very similar to the contrast of complexity and simplicity in color use, and it is also very similar to the flying white in Chinese painting, that is, there must be diffusion foil in the concentrated place in the pattern, and it is not appropriate to concentrate or spread all. It embodies a kind of density coordination, clear rhythm, relaxation and emptiness. At the same time, the theme is outstanding. Recently, I have seen a lot of packaging designs, the whole picture is dense and colorful, from the background pattern to the theme pattern is all very heavy color performance, which makes people feel overwhelmed and breathless. This not only fails to beautify products and promote sales, but also makes people bored and lack appetite. This is caused by not grasping the contrast between density and density.
(4) Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern in the background or surrounding of a packaging theme name or a few crazy thick lines that look careless, but in fact are deliberately smeared, or ribbon-shaped English or patterns, etc., all of which show a "dynamic" feeling, while the theme name is dignified and steady while the background is light and calm. This kind of scene. This contrast avoids the gaudiness and rigidity of everyone. So the visual effect is comfortable. Accord with people's normal aesthetic psychology.
(5) Contrast between China and the West in composition skills: This contrast often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of China Sinology art and English in a picture of outer packaging design. And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference method, which often appears in the packaging of children's products, women's socks, clothing or cosmetics.
(6) Today's comparison of composition skills: If foreign things serve China, the past will serve the present. In particular, in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most clearly shown in the packaging of wine. For example, the wine and Taibai liquor, as well as the Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-grade gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or a certain comfort. So it is very popular with consumers.
Poster design 1. Text as design element.
If you want to use text as a design element, but don't set it to a larger size as shown before, you can creatively put it on the poster. Use alignment, size, color and position to design an unforgettable poster.
2. lettering objects
Incorporate the text directly into the items to be promoted. Nowadays, many words have been skillfully integrated into the works of countless different objects. If you want to create such a style, the key is to ensure that your words are skillfully integrated into the target of publicity.
3. Combine words and images
Combine words with images to make words a part of images. This is a novel solution.
4. Try an irregular or handwritten font.
Find another irregular or handwritten font from the font library and design an unusual poster.
Step 5 add dynamic elements
The poster above is very dynamic. To achieve this effect, first use the grid to place your content. This means copying and designing elements. Once you have set all the elements you want to display on your page, you need to rotate the design elements. You can rotate an entire paragraph or a single element. This poster has the characteristics that it feels like words are thrown in the air.
6. Characteristic creative photography
Use unconventional and eccentric photographs as the background of the poster.
7. Creative text layout design
In the above example, the grid and the images of hands are combined to form the content setting method on the poster. In the same way, make the content feel relevant to the image, and put your image shape and content on your poster.
8. Try black ink
There are some things about ink stains and spills called "garbage". If you are looking for a good way to make a poster with a rebellious attitude, use black ink.
9. Color photos
How to combine lovely illustrated characters with photography. It not only makes the content it serves super fun, but also creates mini-narratives in every article. If you take the image as the visual center, but want to further advance, you can consider drawing people or elements to add a layer of fun to your poster.
10. Weird illustrations
Don't worry that a fashionable illustration will become the main star of your poster. Combine a beautiful color and skillfully typeset it to achieve a perfect design, as shown above. Don't be fooled by marketing selling points-stand out from the crowd and use your unique selling points to create. The best way to highlight it is to design a poster that reflects your innovative ideas.