In order to attract customers, most beverage and ice cream manufacturers offer freezers to merchants for free. At present, freezers used in the cold drink market are provided by various manufacturers, such as Coca-Cola, Nestle and Luxue. There are also a small number of end customers who need to pay a deposit of about 2000 yuan, but this part of the deposit will be returned to the end customers in batches during use.

In addition to free investment in freezers, subsidizing electricity charges has also become another means for manufacturers to win over end customers. For example, Ruby will not only let the terminal use the mini-freezer with the value of 1800 yuan for free, but also subsidize the electricity bill in 60 yuan every month. In order to seize the end customers, individual manufacturers will adopt the practice of "A subsidizes 60 yuan's electricity bill and B subsidizes 70 yuan".

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Reasons why free freezers are popular with merchants.

The cost of a cabinet of Nestle cold drinks is more than 2,000 yuan, and the profit rate is10%; For a counter in Yili or Mengniu, the cost of cold drinks is about 1200 yuan, and the profit rate is 5%. If you can sell a freezer every day, the profit of a cold drink distribution network can reach 320 yuan.

In addition, for every popsicle sold, you can get a rebate of 0.5% to 2.5% for the special freezer. Coupled with exceeding the established sales, there will not only be a promised rebate for returning the deposit, but also an excess rebate, which is about 2% to 3.2% of the total sales. The stimulation of these profits has also become the reason why merchants are willing to pay a deposit to buy freezers and bear all the electricity bills.

Phoenix. com-The Benefit Calculus of Cold Drink Merchants from Freezers

Phoenix Finance-There is a subsidy behind every small freezer.