Introduction: Sales speech is a sample material for sales staff to communicate with customers, depending on the sales industry category. Sales is largely a science of language, and the core wisdom of sales is sales rhetoric. Below are the telemarketing techniques for health products that I compiled. Welcome to read!

Telemarketing techniques for health products

Telemarketing for health products is completely different from telemarketing for other general products. Telemarketing for general products only accounts for part of the sales process, and ours Telephone marketing of health care products runs through the entire sales process and is completely achieved through phone calls. Let's communicate and share this content.

1. Telephone marketing process and the meaning of words:

1. Telephone marketing process: the process of controlling the sequence of telephone communication content, guiding customers to think about problems according to our intentions, Finally a sale is made. That is “when to ask and what to ask”.

2. Speaking skills: the skill and art of speaking. In layman's terms, it means "how to ask, how to answer".

2. Telephone marketing process:

1. Introduce your organization and you;

2. Explain the purpose of the call;

4. The benefits that the product can bring to customers;

5. Answer questions and eliminate objections;

6. Stimulate desire and capture transaction information;

7. Decisively close the transaction;

8. Confirm customer information and say goodbye politely.

3. Telephone marketing techniques:

As a form of audio language expression, the telephone conveys not only information, but also a feeling, so it requires us to not only have rich In order to do this job well, you must also have the charm and keen sense of smell to convey your feelings.

1. How to introduce yourself?

Hello! I am XXX, the health consultant of XXX organization. In response to the country’s call for “harmonious health, shared by all”, we will give free "XXXX" health magazine to our middle-aged and elderly friends who have contributed to national construction. Please tell us your detailed address. and zip code, we will send it to you within two days, please check it carefully, thank you!

2. How did you know my phone number?

A. We randomly selected them online.

B. It was introduced by your friend.

3. Free gift, what else is this good thing?

There is nothing to doubt about this. Just tell me your address and wait to receive the health magazine. You will not lose anything and will only gain more health knowledge.

4. I am illiterate and often away from home, so why don’t I send it?

That doesn’t matter. You can ask your family or neighbors to help you store it. When you have time, you can ask them to read it to you. I think the health knowledge in it will definitely be of great help to you and your family. helpful.

5. The customer has not received the magazine:

The mailing speed of printed matter is relatively slower than other items. We will check the address to see if there is any error; please hurry up after receiving it Reading, this book is a very good guide to healthy living. If you need help, please contact the phone number on the first page in time.

6. The customer has received the magazine:

After reading, which article is more interesting and what knowledge in the magazine is helpful for health. The purpose is to understand the customer’s health status. Find demand points.

7. How to capture demand information: God has given us one mouth and two ears. We should listen more and speak less, ask appropriate questions, and listen carefully.

A. Are you interested in the article in the special issue?

B. What kind of medicine are you taking?

C. Are you feeling unwell?

D. Are you paying attention to health care?

E. Are there any significant changes in your body recently?

F. Is your appetite good?

G. Rest Is it good or not?

H. Is the stool normal?

I. Family economic status;

J. Whether the children live together.

8. How to recommend products?

Based on the customer’s statement, determine the customer’s current physical problems, analyze the problem, and propose a constructive treatment plan, so that the customer feels that you are an expert, creates a sense of trust, and thus accepts your recommendations. The product, the program and the products can relieve customers' pain and gradually put them on the road to healthy living.

9. How to capture transaction information:

A. Bargain or ask for a discount;

B. Ask if there are gifts;

C , care about product quality and origin;

D. care about product components and effects;

E. care about after-sales service.

10. I am in good health now, why do I need to take health supplements?

As age increases, body functions will gradually weaken. This is an indisputable fact. As the saying goes: disease comes like a mountain falling, and disease goes away like a thread. In fact, it is only half right. It is just that the process of weakening body functions is relatively slow and difficult to detect. It is what we often call a sub-health state. When the accumulation reaches a certain level, major lesions will appear, and then treatment will be troublesome. Therefore, prevention in advance saves money and is effective. The body will not suffer any pain, so why not do it?

11. Are the prices of your products too high?

A. What products bring is health. Health is difficult to measure by price. The greatest happiness in life is a healthy life, not a simple survival. If you lose your health, how much money you have will be Useless.

B. At first glance, it seems a bit expensive. As the saying goes: cheap products are not good, and good products are not cheap. High quality and low price are the best products; besides, our products are equivalent to XX yuan per day, which is actually not expensive if you look at the details. What’s more, if you purchase for X periods, you can also enjoy member or VIP prices.

12. Why is such a good product not sold in hospitals?

The situation is like this. The State Food and Drug Administration has strict management regulations on drugs, health products and functional foods. Health products and functional foods are safe and effective products for curing diseases because they do not require It is prescribed by a doctor, so you can freely purchase it in pharmacies and health product stores without going to the hospital. This not only protects the rights of customers, but also saves costs and eliminates the trouble of registration and waiting. It is for the benefit of the general public.

13. I have been taking it for a while but it seems to have no effect?

A. How do you know it’s not working? In fact, some effects themselves are not easy to detect and can only be detected through precision instruments; however, if you experience it carefully, some symptoms of the body will change subtly (you need to be guided); besides, individual functions are different, and the effect of the product is The absorption and sensitivity of cold medicine are also different. For example, if two people catch a cold at the same time and take the same dose of cold medicine, one person will be cured, but the other person will not feel any effect. This can only be said to be individual differences. It cannot be said that there is something wrong with the medicine.

B. Emphasis on taking methods and precautions, and it takes time to implement the treatment of chronic diseases. Do not rush it. For customers who have taken it for a long time, solutions will be proposed based on individual circumstances, such as: combined use with other products. , the effect will be better, and some dietary recipes can also be provided as an aid.

14. Can I return the product if it doesn’t work?

If there is a trial package of the product, if there is no effect after taking it, the genuine package can be returned if it is unopened and within six months of validity. For other products, if the effect is not obvious after one to two cycles of taking it according to the customer's physical condition, we will organize experts to conduct consultation on your situation and come up with practical solutions. If it is indeed an isolated case (due to any reason) The effectiveness of the product will not be 100%), and the remaining unopened products can be refunded.

15. How can ordinary food cure diseases?

Traditional Chinese medicine and dietary therapy originated in my country for more than 5,000 years. The origin of medicine and food has long been recognized by the general public. Many of the folk remedies and secret recipes are a combination of ordinary foods, but they have cured the disease. There are many difficult and complicated diseases. Can it be said that food cannot cure diseases? In fact, the essence of traditional Chinese medicine lies in compatibility and dosage. It works together through the interaction of different components and controlling the dosage. I don’t think you have any doubts anymore, right?

16. What should I do if I have no money?

Money is something external to the body, and it will not be taken away until death. As the saying goes: There are countless people in front of health. If you don’t have money, you should find a way to get treatment as soon as possible, because you can cure your disease by spending a small amount of money now. If you don’t care now, and it becomes a serious illness, you will have to go to the hospital. By then, it will cost a lot of money, and the hospital won’t do it if you don’t have money. It would be quite difficult to take you in and treat you after you become seriously ill. Not only will you suffer yourself, but it will also bring a lot of trouble to your family. As for the outcome of the treatment, it is difficult to determine. You should think carefully about whether this is true.

17. For customers who are about to run out:

Inform customers to continue taking it, or adjust the dosage according to the situation to consolidate the effect; other products can also be launched in a timely manner based on the customer's own situation. ; For customers we recognize more, our company will reward them for referrals to express our gratitude.

18. Why don’t your products have little blue hats?

Because of national regulations, newly developed products must undergo human experiments before they can be declared as Little Blue Hat products. Our products have passed the experiments and are in the approval stage. They should be approved soon; before approval, The state allows us to produce and sell functional foods first, and all of them comply with GMP standards. What's more, we have applied for a national patent. You don't have to worry about this and you can take it with confidence.

19. Why don’t your products have QS certification?

QS is food quality and safety certification. Our products are produced in accordance with the national GMP standards for drugs and health products. The GMP standards are very strict and are higher than and cover the QS standards, so it is safer. Please feel free to take it. .

20. Why does your product have lower active ingredient content than others?

The human body’s absorption and utilization of any ingredient is a relative constant. Just like we eat eggs every day, one egg a day can fully meet the needs of the body. If there are more, it cannot be used well and can only be eaten. It is a waste, and replenishing active ingredients is a step-by-step process, so we cannot rush it; after rigorous experimental analysis, we finally determined the daily dosage, and added other ingredients to promote better absorption of this ingredient, so that our The product is both economical and effective.