I'll start with my current situation: before the expedited large goods were postponed indefinitely delivery time, occasionally a few tickets can go, but also at the expense of high freight costs; domestic logistics have been affected to varying degrees, and many of the raw material transportation can not be replenished in a timely manner, it is difficult to ensure that you can be in accordance with the original plan of shipment; the U.S. exhibition in April has been voluntarily given up; the plan to inspect the factory in March customers have been politely rejected. The American exhibition in April has been voluntarily abandoned; the customers who planned to inspect the factory in March have been politely rejected. During this period, the most common word spoken by JiaYu was "Sorry", the sender was different, but the theme was amazingly consistent.

Although the World Health Organization emphasizes that it does not recommend imposing travel and trade restrictions on China, and highly affirms China's prevention and control initiatives for the epidemic. But this year's outbreak did deal a catastrophic blow to trade, with both foreign trade factories and businesses feeling the pinch to varying degrees.

However, every crisis and adversity, on the other hand, also constantly remind the foreign trade practitioners to think and develop, brewing new opportunities.

How to maximize business normalcy during the impact of the epidemic? What can we do now? All are the urgent need to solve the problem, the next talk about my views, I hope to trigger you to think together.

First, don't panic. This epidemic is certainly very scary from the data point of view, the rate of infection and the infected population than more than 10 years ago SARS seems more dangerous, but we pay attention to the pathogenesis and mortality, this pneumonia can be eliminated by the immune system, the mortality rate of 2.3%, most of them have a history of disease and low immunity to the population, compared with the high mortality rate of SARS, it can be interpreted as the virus is relatively easy to treat. It is believed that drug development and epidemic prevention measures will play a greater role over time. That said, the impact of the epidemic should not be long-term.

Let's look at the economic impact, SARS that year affected the first two quarters of the economy, the third quarter has begun to recover, the backbone of the full, and now the strength of the country with more than a decade ago is not the same, China as the world's second-largest economy today, but also the world's largest single market, the likelihood of international trade to produce turbulence is relatively small. So it seems that the long-term problem is not big, the problem lies in the near future. This is indeed a great challenge for foreign trade enterprises, as exporters, we must be mentally prepared to meet the trials and tribulations. But we believe that there is always a solution to everything, in addition to our self-improvement, the export industry is the key object of national stability, I believe that the country will soon introduce certain economic policies.

So what do we do now? What can be done?

01

Strive for orders, retain customers

It is recommended that all foreign traders, foreign trade enterprises and export manufacturers to first check the current affected orders and contracts, timely statistics, and fully understand the progress of each order. Different countries will have a different understanding of the epidemic in China, when we find that the customer is worried about the virus and put forward refunds, returns, etc., we should try to fight for communication, the use of data to show that most of the epidemic is concentrated in Wuhan outbreaks, the other areas are only a small-scale infections, and at the same time that the product itself does not have the ability to spread the virus, the International Health Organization has also issued tweets about the shipment does not lead to the spread of viruses, we can be used as a reference. can be used as a reference. If you have the conditions, you can also put the company in the production process of anti-epidemic measures taken in the description and photos together with the push, to express the product disinfection measures and hygiene situation of the confidence.

If your product has a certain amount of re-purchase customers, or a certain amount of brand accumulation, you can consider taking the initiative at this time, and take the initiative to provide the WHO's China Export Goods Safety Bulletin, which we have formulated to ensure that there are guaranteed after-sales service measures for the export of products such as the quarantine workflow, and so on, to enhance the consumer's confidence in us. The resumption of work should be deployed as early as possible, one step faster, do not wait for the resumption of work and then carry out, the timing is very important.

02

Contact manufacturers, raw materials/accessories suppliers

Foreign trade enterprises and foreign traders should also actively contact manufacturers, on the one hand, to contact direct product manufacturers; but also need to pay attention to the supply of raw materials for upstream production, as well as the supply of accessories required for production, if there is a risk of supply, the need to replace the supplier as soon as possible or to look for alternatives. The program.

03

Sort out the supply chain and logistics program to maintain cash flow

Affected by the epidemic, most factories and logistics companies can not resume work, unless you have a large amount of inventory, or will inevitably face delays in delivery of goods, I think the positive and proactive communication will help the situation positively, and take the initiative to contact the buyer to do a good job of explaining the work of the goods movements, processing Who is responsible for, the key point in time, as long as the organization is clear, the general sellers are accepted.

In addition to ensuring existing orders, actively communicate with major product suppliers, logistics service providers, etc., to maintain close contact, timely understanding of market trends, and then develop a contingency policy, if the sales channel flow is stable, you can also consider temporarily raising the unit price, to ease the pressure of delivery. If you are worried about the problem of goods being detained in some areas, you can try to separate a number of robust and reliable logistics service providers to ship in batches of channels, split the risk.

04

Application of force majeure factual proof

The epidemic can be included in the force majeure situation, "force majeure" is an exemption clause, refers to the signing of the contract of sale, not due to the fault or negligence of the parties to the contract, but due to the occurrence of the parties to the contract can not foresee, can not prevent, can not avoid, and can not avoid.

According to international trade practice and the Charter of China Council for the Promotion of International Trade, CCPIT can issue a factual certificate of force majeure, which can be used to reduce or exempt from the liability for breach of contract and minimize the losses caused by epidemics, and has been universally recognized by governments, customs, chambers of commerce, and enterprises in more than 200 countries and regions around the world. In order to help enterprises effectively deal with the adverse impact of the epidemic, CCPIT has been transforming the certification platform (/) since January 26, adding the online application function of force majeure factual proof. Affected by the new coronavirus-infected pneumonia epidemic, resulting in the inability to perform as scheduled or can not fulfill the international trade contract enterprises, you can apply for its force majeure-related factual evidence to reduce losses.

05

Warm hearted employees, retain talent

If you want to cure the foreign chaos, you must first set the heart of the army, Jiayu recommended to comply with the government's opening and resumption of work policies and arrangements, which is the best for the staff, the best confidence in the enterprise. During the period to do a good job of having a regulatory system at home office mechanism to encourage employee motivation.

At the same time, we can do a good job of preparing for work, as much as possible to arrange bulk purchases of masks, disinfection spray and other immediate protective supplies for employees to provide good protection. During the period to take the initiative to ask employees about their physical condition, warm hearted employees. Condition can also be arranged for the company or product line to do a good job of disinfection, and take pictures to keep, if necessary, as a display material to give customers confidence. Excellent and cohesive team is the biggest asset of the enterprise, can produce stronger driving force for the enterprise to tide over the difficulties.

The only constant is change itself, foreign trade as a very sensitive to international relations, domestic and foreign current affairs situation of the industry, as foreign trade, foreign trade enterprises need to adapt to the trend of the times to change thinking, try to innovate. To overcome the epidemic, the whole country is united and united, I believe that China will win; and how to survive in the foreign trade this battlefield without smoke, but also rely on strategy and vision.