The epidemic situation has a great impact on the development of China's catering industry, and snack foods have recovered quickly.
The outbreak and normalization of COVID-19 epidemic have had a great impact on the development of China's catering industry. Statistics from the National Bureau of Statistics show that in 20 19, the catering revenue in China reached 467,265,438+billion yuan, up 9.4% over the previous year, maintaining a good momentum of steady progress. However, in 2020, the national catering revenue was only 2,522.6 billion yuan, a year-on-year decrease of 23.9%, which was greatly affected by the epidemic. At present, the catering industry is still facing great consumption. As the largest track in the catering industry, snack industry has the characteristics of large number of merchants, large transaction scale, many employees and close connection with people's livelihood. It plays a great role in promoting consumption, stabilizing employment and benefiting people's lives. During the epidemic, it showed strong resilience, and the recovery situation was better than that of the catering industry as a whole.
Zero food is rich, and the brand accelerates the chain.
The catering industry is rich in categories, but the concentration is not high, especially snacks According to the big data of Meituan platform, the top orders in the snack industry in 20 19 were fast food simple meals, mala Tang, noodles, rice noodles, porridge, steamed buns, braised chicken and fried chicken skewers. Fast food and simple meals have become consumers' favorite because they are just needed, fast, convenient, affordable and suitable for various consumption scenarios. In 20 19, the order quantity of fast food and simple meals accounted for 43.7% of zero food, and the order quantity of mala Tang, noodles, rice noodles and porridge accounted for 6.0%, 5.8%, 5.6% and 5.6% respectively. At the same time, consumers' demand for fried chicken skewers, steamed buns, Korean snacks, Hong Kong-style snacks, braised duck necks, rice noodles and other categories has greatly increased. These categories account for 20 146.9%, 92.9%, 90.6%, 90. 1% and 67.8% of the orders.
According to the big data of Meituan platform, the top five brands in the number of 20 19 snack shops are Fujian Shaxian specialty snacks, Zheng Xin chicken chops, Wallace, Juewei duck neck and KFC; The fastest growing brands of new merchants are Wallace, Zheng Xin Chicken Chop, KFC, McDonald's and Shaxian specialty snacks in Fujian. The top five brands in order volume are Fujian Shaxian specialty snacks, KFC, McDonald's, Shawn Mala Tang and Zheng Xin chicken chops. As can be seen from the brand rankings, foreign brands of zero food are mainly represented by fast food brands such as KFC and McDonald's, while domestic snack brands are more diversified.
Snacks in first-and second-tier cities are large in scale, while snacks in fourth-and fifth-tier cities are growing rapidly.
According to the big data of Meituan platform, the orders of snacks in first-tier, new-tier and second-tier cities are relatively large, accounting for 20. 1%, 27.6% and 22. 1% respectively. With the increasing demand for snacks in the sinking market, the demand for snacks in third-,fourth-and fifth-tier cities has increased rapidly, and the growth rate of snack orders has reached 37.7%, 43.5% and 45.5% respectively.
Snack merchants are mostly concentrated in populous provinces or economic provinces, and Guangdong and Jiangsu have the most orders for snacks.
Snack merchants are mostly concentrated in populous provinces, and the provinces with the largest number of snack merchants in China are Guangdong, Shandong and Jiangsu. Among them, the number of snack merchants in Guangdong province accounts for 10.6% of the whole country, and it is also the largest province with population in 20 19. The number of snack merchants in Shandong province accounts for 7.7% of the whole country, and the population of 20 19 is the second largest. The number of snack merchants in Jiangsu province accounts for 7.4% of the country, making it the fifth largest province with a population of 20 19.
Judging from the snack consumption of cities, Guangdong Province is also a big province of snack consumption, ranking first in the national snack consumption orders, accounting for 14.6% of the whole country, far exceeding other provinces, among which Guangzhou and Shenzhen have made significant contributions to consumption. Jiangsu, Zhejiang and Beijing ranked second, third and fourth respectively in the snack order list, accounting for 8.4%, 6.6% and 6. 1% respectively.
For more data, please refer to Foresight Industry Research Institute's Development Prospect and Investment Forecast Analysis Report of China Catering Industry.