Hebei Hengshui Laobaigan Liquor Co., Ltd.?
Operation status quo
Hebei Hengshui Laobaigan Liquor Co., Ltd. (hereinafter referred to as "the company") was established on February 30, 2009 by Hebei Hengshui Laobaigan Liquor (Group) Co., Ltd. as the main sponsor and six sponsors including Hengshui Jing 'an Group Co., Ltd.
The registered capital is 65.438+0.4 billion yuan. The leading industries are the production and sales of Hengshui Laobai dry wine, the breeding and sales of commercial pigs and breeding pigs, and the production and sales of feed. The company was officially listed on the Shanghai Stock Exchange from June 5438 to 10, 2002, and it is the only listed company in Hengshui.
The company's predecessor, Hengshui Laobaigan Distillery, was nationalized by Hengshui 18 private brewing workshop in 1946. Its leading product, Hengshui Laobai Dry Wine, has a brewing history of over 65,438+0,800 years. According to written records, it began in the Han Dynasty, flourished in the Tang Dynasty, and was named in the Song Dynasty, enjoying the reputation of "a thousand drunkards next door, ten incense opens the altar". By the end of the Qing Dynasty and the beginning of the Republic of China, it was even more famous and spread overseas.
Xuantong was exported to Singapore in the second year (A.D./KOOC-0/9/KOOC-0/0), and won the gold medal in Panama World Expo/KOOC-0/9/KOOC-0/5. After the founding of New China, Hengshui Laobai Dry Wine developed steadily. 1952 was used as a condolence product to resist US aggression and aid Korea, and went to North Korea with the motherland condolence group to express condolences to Chinese people's Volunteer Army and the Korean People's Army.
"Hengshui Ganquan is a good wine, and historical wines are more fragrant today." Since the establishment of the company, Hengshui Laobai Dry Wine has won numerous awards. In 2002, 67 Hengshui Laobai Dry Wine won the Golden Cup Award of National Typical Style. The "Hengshui" brand registered trademark used in Hengshui Laobai Dry Wine was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce in June 2004.
On June 65438+February 65438+April 2004, the industry standard of "Laobai Dry-flavor Liquor" represented by Hengshui Laobai Dry Liquor was finally officially confirmed by the National Standardization Committee through the hard work of the company's scientific research personnel, and was officially implemented on June 1 2005, which made Laobai Dry Liquor have the same strong flavor, fragrant flavor and maotai flavor.
In 2005, the company successfully passed the confirmation of the National Standardization Management Committee, won the title of "AAA-level standardized good behavior enterprise" and was approved by the National Tourism Administration as a national industrial tourism demonstration site; In 2006, Hengshui Laobai Dry Wine was recognized by the Ministry of Commerce as the first batch of "Chinese time-honored brands". In 2007, it passed the examination of the mark of "Pure Grain Solid Fermented Wine".
In 2008, the brewing technology of Hengshui Laobai Dry Wine was recognized as "intangible cultural heritage" by the Ministry of Culture. In June 5438+10, the company's second largest brand "Shiba Inu Beer" was recognized as "China well-known trademark"; In 2009, the national standard of Laobaigan Liquor, mainly drafted by Hengshui Laobaigan Company, won the "China Standard Innovation Contribution Award"; 20 10, Hengshui Laobaigan won the world honor again and won the "Millennium Gold Award" of Shanghai World Expo.
These honors have greatly improved the brand awareness of Hengshui Laobaigan and the core competitiveness of the enterprise.
In recent years, the company insists on brand building as the core, vigorously implements the brand development strategy, deeply digs into Hengshui Laobaigan wine culture, enriches the historical connotation of Hengshui Laobaigan, meticulously creates corporate image and brand image, and strengthens brand operation, so that Hengshui Laobaigan wine glows with unprecedented brilliance and vitality. Hengshui Laobaigan Liquor has become a liquor brand with high popularity and reputation in China.
At the same time, in the new era, the company carries forward the inheritance and innovation of traditional skills and culture, adheres to the road of technological innovation and product innovation, constantly develops middle and high-grade products, optimizes product quality, improves product connotation, grasps two key links of marketing and R&D, increases product publicity, and actively explores markets all over the country. Hengshui Laobai Dry Wine has blossomed all over the country, and its market share has increased substantially year by year.
During the Twelfth Five-Year Plan period, the company will take Scientific Outlook on Development as the guide, follow the concept of circular economy, take Hengshui Laobaigan Wine Industry as the leader, make it bigger, better and stronger, implement the famous brand strategy, actively explore the market, and make the company achieve sustained, healthy and rapid development.
Refer to the above? Baidu Baike-Hebei Hengshui Laobaigan Brewing (Group) Co., Ltd.