Heilongtang Milk Tea is a brand under the McGraw-Hill Catering Chain Management Company, the founders of the beverage tea incense family, since the 90s, was obsessed with the research and development of various types of beverages and desserts, the product continues to introduce new products, with a deep R & D capabilities, the founders originated in a dream to establish a creation, a different beverage store, to provide consumers with good beverages for the goal, so, in the The establishment of the Black Takitang milk tea, we hope to make the vitality of good tea, can be unceasing, fine water flowing, and not fall into the general tea drinks of the mundane torrent, so that the tea to return to the beginning of the source, whether it is the degree of intention to make tea as well as drinking tea thinking about the source of the enthusiasm, we believe that the only persistence, in order to let the tea Gan moisturize the heart and show the new modern trend of tea drinks style.
Heritage: store information to receive
Heritage milk tea production plant for many well-known brands to provide material production supply and technical output, in the process of the continuous development of the food and beverage market, Heritage food and beverage accurately lock the future direction of the food and beverage market and the needs of consumers for a healthy dietary culture, to create their own brand: "Heritage milk tea". "
Products meet the market lead fashion, quality control specialization, black takutang milk tea to join adhere to the development concept of **** win transparent and controllable way of cooperation combined with multi-store type, multi-mode rational franchise strategy was launched by the market and many entrepreneurs of the hot pursuit and quickly spread to the country.
Concerned about healthy eating, committed to healthy food and drink is the mission of the Black Takitang milk tea, the Black Takitang milk tea to join the project back to the market, and hand in hand with the development of milk tea partners to create a new blue sea of healthy food and drink business!
Brand personality positioning is clear, the establishment of a distinct brand recognition, product development taste characteristics, in line with the mainstream market trends and consumer market segregation, with integrated marketing concepts, brand positioning and marketing strategy consistency, the overall brand texture and value of the full play, consumer market insights, because brand positioning is not a noun but a verb, to grasp the needs of the consumer at any time with the dynamics of the constant search for new! The brand positioning is not a noun, but a verb.
Professional Integrity - Self-high demand, upholding the attitude of professionalism, integrity and quality?