In order to make the logo can leave a deep impression in the public's mind, easy to draw attention and instant recognition, you need to be based on the principles of visual design when designing, so that the logo tends to be simple and distinctive. Logo is a symbol, in order to avoid the design of the premise of too abstract, can let people know at a glance the meaning of what it represents, but at the same time does not lack of shock, after all, it is not possible to be equipped with a narrator next to each logo for people to explain its meaning.
Taking western food as an example, the western restaurant is very important to the sign is how to give people the power of shock. For example, "Ronald McDonald", we in the "virtual spokesman for the power of Ronald McDonald's charm," we mentioned, Ronald McDonald in the minds of American children is second only to Santa Claus, the number two figure, even if the attention of the President of the United States and many stars are also inferior. And in another article ""Golden Double Arches" McDonald's LOGO to the people to convey the meaning of the interpretation", we also learned that the McDonald's iconic "M" to the people's mind to bring the impact and shock, not only the McDonald's logo, but also conveys the business philosophy and commercial aspirations. It is not only the symbol of McDonald's, but also conveys its business philosophy and commercial demands. Even one of the most familiar Western fast food brands, McDonald's old rival KFC is the same, gray-haired, amiable Colonel Sanders also KFC fast food culture to a foreign country, in a foreign land to take root, a mention of KFC, most people's minds the first reaction must be Colonel Sanders.
A logo logo with no characteristics and artistic beauty, I believe it is very difficult for people to accept, and even worse, it will make the guests distrust the taste and quality of restaurant food. An excellent restaurant logo, its excellent must be different, not only can show the restaurant's personality, but also can give a strong visual impression, in order to make the logo with uniqueness, can be appropriate to carry out some reasonable graphic treatment is also very necessary. The so-called art without borders, in the design of the time to avoid some common international taboos, pay attention to international universality, all possibilities are taken into account, but also some of the characteristics of the elements can be mixed, so that the restaurant's recognition of the logo to the internationalization of the further closer in order to obtain more people's favor and affirmation.
When determining the final program of the logo, do not arbitrarily change, long-term consistent use not only can make the public easier to recognize, but also more convenient to remember the overall characteristics of the brand. The use of color can also not be ignored, color to help the logo to create a distinctive and unique personality, the standard color is the characteristics of the enterprise to convey the elements, can be in a variety of environments to express themselves.
Excellent logo design can cause people's emotional **** Ming, can be from another side to impress the infected people, increase for the restaurant's sense of affinity for the establishment of the restaurant's image, increase revenue has great benefits.
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