The three giants of Chinese milk tea usually refer to the following three brands:
1. HEYTEA: This brand is operated by Shenzhen Meixixi Catering Management Co., Ltd. and is owned by Nie Yunchen Founded in 2012. Heytea is famous for its unique cheese milk tea. In recent years, it has been widely deployed across the country, with the number of stores exceeding 800. It has also expanded beyond Guangdong Province and opened branches in Shanghai and other places.
2. Nayuki Tea: This brand was founded by Peng Xin and Zhao Lin and is headquartered in Shenzhen. Naixue's tea mainly provides high-end tea drinks and baked products, and most of its product prices are around 20 yuan. Nayuki's tea has many branches in Shenzhen, Guangzhou, Shanghai and other places, and will be launched soon.
3. Beautiful tea: This is a special milk tea brand in Changsha, Hunan, founded by Lu Liang. The specialty of Cha Yan Yuese is that it uses fresh milk and fresh fruits to make milk tea, which has a fresh and sweet taste. Cha Yan Yuese has many branches in Changsha and is also well-known in areas outside Hunan.
These three brands have high visibility and influence in the Chinese milk tea market with their different characteristics and high-quality products, and are collectively known as the Three Giants of Chinese Milk Tea.