The real estate brokerage industry is likely to see a two-eight split in the future, with truly high-end intermediaries such as those represented by Chain Home likely to exist further, but most small and medium-sized intermediaries that only provide basic services are likely to be eliminated by the market.

The emergence of such a direct marketing platform is good news for all home buyers, and the intermediary industry will not be eliminated in a short time, the future competition in the market will be further accelerated, and the era of differentiation has begun to accelerate.

Hangzhou housing management department under the "Hangzhou second-hand housing transaction supervision service platform" officially on-line "personal independent listing listings" function. On this platform, landlords can list their own listings, and buyers can bypass intermediaries and deal directly with landlords face to face.

The emergence of this platform can be said to be to the second-hand real estate transactions to provide a more standardized platform, but also to the real estate agency industry has dropped a heavy "bomb". Hangzhou's move is indeed a "heavy bomb" to the real estate industry, and many people even predicted that the national government real estate trading platform will be online, real estate agents to disappear!

When this news came out, Shell, the market leader in real estate intermediaries, fell 14.86 percent that day, and then fell another 5.29 percent. If calculated from the highest point, Shell's market value evaporated by more than $75 billion (about Rs. 487.6 billion). It is reported that Shell Finding Homes is the leading domestic housing rental transaction service platform, with a large amount of housing information on the platform, covering second-hand houses, new houses and rental houses in all provinces and cities.

In this case, a large number of news began to circulate in the entire real estate market, many people are talking about, a time a kind of "the world bitter real estate agents for a long time," the voice began to circulate in the entire market.

The real estate agent to be canceled?

While the real estate agent now has its value of existence, but at present the vast majority of intermediaries are running to earn commission to go, as long as the two sides of the transaction on the line, which cares what you buy is expensive or problematic housing? What's more, they also make a difference in the middle of the road, which makes them look bad!

While this policy has taken care of a lot of things that buyers and sellers can't take care of in the course of a transaction, it has also solved some important problems. In particular, it makes the transaction process more transparent, buyers and sellers have more autonomy and the right to know, as well as the ability to save a large amount of money.

More conducive to the standardization of the real estate agency industry, the industry's big shakeup, After some shuffling, can stay, is bound to be the boutique. Let those who will only make harassing phone calls, only profit-making to victimize customers of the low level of intermediary platform as soon as possible eliminated.

Rationally, real estate agents still have their value of existence, through the information service to obtain commission is no excuse, but along with the savage growth of China's real estate industry in the past 20 years, real estate agents are also chaotic, "false listings", "eat price difference" "indiscriminate charges", "inflate the price of housing" "create yin and yang contract" and other phenomena can be said to be There have been numerous phenomena. This has also led to the public's great dissatisfaction with the real estate agent.

But let's look at this rationally, there must be a reason for the existence of anything. The existence of the real estate agent is not useless:

One is, the agent in the real estate transaction process can play a role as a liaison, for the transaction of the other side can also become a better commissioner's duties.

Two, in the process of real estate transactions, some transactions are more complex,such as those involving mortgage loans, title searches and other special business, the intermediary's professional services are still necessary.

Thirdly, in real estate transactions, the amount of the transaction is usually huge, in the case of the two sides do not trust, the necessary security measures are still necessary, of course, this business can also be resolved through the government's services to improve.

In summary, the reason why the intermediary in the long term, there is a reason for its existence, because the demand in the market is diversified, whether the government to build a platform, or intermediary service platforms for real estate transactions to provide strong support. Although it is true that the real estate agency industry is in chaos, and it is also true that it has caused distress and loss to many people, but real estate agents will not disappear completely. The current problems of real estate intermediaries, the more need for reasonable regulation, while strengthening the regulation of the industry, in order to make it better for the majority of customers.