The anniversary party also needs a lot of activities. At this time, there is a need for a planning book. Then do you know how to make a planning book for the anniversary party? Next, I'll bring you a plan book for the anniversary party. I hope you will like it.
Planning for the anniversary party 1 1. Pre-preparation for the event:
1, ask employees to know the time when the company was established and the achievements made in the past few years, not only know, but also can certainly preach, and speak with pride; You can practice through morning, afternoon and evening meetings.
2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers, which must be very eye-catching.) The whole layout of the venue should have a strong visual impact, and the music at the venue should be mainly enthusiastic. The morning meeting must be encouraged to mobilize the enthusiasm of employees.
3. Classification of invited customers: hardcore customers (who come to the fraternity to work) and new customers (referrals of old customers); Pre-heated and mature resources such as popular science collection) Stop serving customers (with good effect)
Second, the purpose of the activity:
1, through this activity, fully display corporate culture, strengthen customers' confidence in enterprises and products, and thus explore the introduction.
2, with the help of grand scenes, to provide a better platform for old customers to introduce.
3, through the atmosphere of the scene, increase the sales policy of buying and giving, and achieve a high proportion of sales.
Third,:
Warmly celebrate the fifth anniversary of the establishment of the marketing group.
Fourth, the activity process:
1, put more corporate cultural films such as "20__ Review" before the meeting.
2, warm-up: large-scale dance performances, programs should be graded and transferred to the atmosphere of the whole venue;
3. Introduce the guests
4. Speech by company leaders
5, local leaders speak (can be replaced by a typical customer speech)
6. Festival performances1-2 (customer performances, employee performances, employees and customers performing on the same stage. It is best to interpret the story between customers and employees on the spot, and present the corporate purpose of "respecting heaven and loving people" in a new form. )
7. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers are selected, and leaders take the stage to issue certificates, take photos, host interviews, and customers' speeches)
8. Keynote Speech (Expert Lecture)
9. Announce preferential policies
V. Setting of prizes:
1, all customers who come to the event site will give a small gift (the gift depends on the preferences of local people).
2. Set up prizes for products purchased on site, increase the policy of buying gifts, increase the lottery of customers who purchase products, and attract customers with grand prizes.
6. Highlights of this fraternity:
1, this activity is a special celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the Marketing Group in the past five years, but also bring the latest international cutting-edge health care knowledge to the university, and you will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.
2. This activity, with high specifications, is a highlight of Changsha's elderly health care this year.
3. On-site corporate member groups will be invited to bring you wonderful old-age talent shows, interpret the health and beauty of contemporary old people, and set up a new model of old-age life.
4. Leaders of the Organizing Committee of Quality of Life Control Project visited the site, participated in activities and answered questions.
5. Authoritative experts will make a special trip to give a keynote speech to bring you the latest knowledge.
6. All the elderly friends who participate in this activity will get a "souvenir".
7. At the event site, there are many wonderful performances, and the gifts and prizes are rich and varied.
8. The series products of Huixiao Group are rewarded with unprecedented preferential treatment, winning numerous prizes and being lucky. Customers can participate in various lottery ways, and the grand prize of 1,000 yuan is dedicated and exciting.
On the first anniversary of the establishment of the company, we have gone through storms, worked together and made progress together; In this year, we are grateful for the care of leaders, the efforts of employees and the support of passengers; In this year, we carried forward the enterprise spirit of "Unity is strength, innovation goes hand in hand" and adhered to the business philosophy of "people-oriented, honesty first", which won the praise of the government and the trust of passengers, and the company was able to develop healthily and continuously. In order to celebrate the company's first birthday, enhance the cohesion of the company and the sense of belonging of all employees, enhance the corporate culture, and show the elegance of employees, a series of activities were specially launched to celebrate the company's first anniversary. The specific scheme is as follows:
I. Theme of the event
Review the new chapter of the development spectrum of entrepreneurial road center in one year
Second, the activity time
August, 20__ 19.
Third, the venue of the event
Company parking lot, meeting room and restaurant on the ninth floor of Jin Yuan Building.
Fourth, organizational leadership
Set up the preparatory group for the company's first anniversary celebration.
Team leader: Yao Hong
Member: Wu Yingzhong, Hong Xiang, Lin Tanjie, Li Yanliu, Tang Shubi, Tan Youzhi.
Liu Yaoyin Tian Yufeng Li Dongxiang Wenlan Zhang Zejin Tan Mingyun
The preparatory group consists of three working groups: secretarial outreach, security and logistics support.
1 Wu Yingzhong is in charge of the secretarial outreach group, with Tan Jieyu and Li Yanliu participating. Responsibilities: Responsible for the unified planning and implementation of activities, including agenda and time arrangement; Responsible for the preparation of news articles; Responsible for the drafting of the leadership work report; Responsible for the invitation, contact and reception of news media (TV station, Yangtze River Badong network, photographer, etc.); Responsible for meeting minutes.
2. Hong Xiang Lin is in charge of the security team, and Tang Shubi, Liu Yaoyin, Tian Yufeng, Li Dong, Zhang Zejin and Tan Mingyun participate. Responsibilities: Responsible for filing and coordinating with the public security and traffic police departments in advance; Responsible for the maintenance of on-site order; Responsible for the diversion of people and vehicles on site and the guidance of vehicles; Responsible for guiding all guest vehicles to park in the parking lot.
3. Tan Jieyu is responsible for the logistics support team, and Li Yanliu, Tan Youzhi and Xiang Wenlan participate. Job responsibilities: responsible for the procurement of required materials; Responsible for the unification of clothing; Responsible for the layout of the venue; Responsible for the broadcast of TV promos and the distribution of Badong Jinrui magazine; Responsible for the arrangement of tea and dinner in the venue.
V. Contents and procedures of activities
1 All employees dressing the (wearing a shirt, tie or bow tie and trousers) gathered in the company parking lot at 8:00 a.m., parked 80 taxis at the designated location, and took a group photo at 9:00 on time.
2. At 9:20 a.m., drivers line up in a square (the captains of each team stand at the front), form a "one" formation, pass through the 2nd Yunxi Bridge, walk along the 2nd West Road and enter the conference room of Jin Yuan Building, and sit in the specified position.
3. Announce the opening of the first anniversary celebration meeting of the company.
1, play the company image propaganda film.
5. The general manager makes a work report.
6. Commend outstanding management cadres and "Top Ten" drivers.
7. Commend advanced models of good deeds.
8. The driver's representative speaks.
9. Badong Jinrui magazine was published.
10, declare the meeting closed.
1 1, dinner.
The planning book of the anniversary party 3 I. Preface
China's hard-working people, in the exploration and development of food culture for thousands of years, have gradually formed different styles of Guangdong, Shandong, Hunan, Sichuan and other major cuisines and local snacks. Shandong cuisine is the largest cuisine in northern China, with a long history and wide influence. It is an important part of China's food culture. Traditional Shandong cuisine is famous at home and abroad for its salty, fresh, crisp, unique flavor and fine production. When Sichuan and Guangdong cuisines went northward on a large scale and northeast specialty cuisines swarmed into the customs, Shandong cuisine declined and its edge was restrained. At this time, _ _ Fish Restaurant stands out in the market fight and becomes one of the representatives of the new Shandong cuisine.
Today's catering industry, the development trend can be summarized as: the development is very rapid, the scale is expanding, and the market is booming. However, prosperity at the same time means intensified competition. Every day, some restaurants fall down, and more restaurants stand up. However, there are always a few restaurants that gain a foothold in the big waves and continue to grow and develop. In recent years, Weishan Lake Fish Restaurant, as a representative of the new Shandong cuisine, has been standing at the forefront of the catering industry, and "_ _ Fish Banquet" has become a famous signboard.
Second, the market/enterprise analysis
There is also fierce competition in Jinan's catering market. There are many hotels and restaurants, and foreign cuisines such as Tanyutou, Hotpot City, Ginger Duck and Roasted Hungry Duck are all distributed in Jinan, competing for the limited catering resources in Jinan and impacting the taste and vision of diners.
To be successful, a hotel must meet the following basic conditions:
First, have their own characteristics;
Second, comprehensive (quality) management;
Third, sufficient market operating funds;
Fourth, innovation, continuous innovation. These conditions are indispensable, otherwise it will be like a flash in the pan. This is also the reason why many hotels and restaurants have opened their doors and quickly disappeared. In the past five or six years, the company has made great efforts in the catering industry through its own reproduction, management output and brand output, and at the same time, it has continuously accumulated abundant management, technology and capital. As a representative of southwest Shandong, the _ _ Fish Banquet can not only see the delicacy and delicacy of traditional Shandong cuisine, but also have the luxury and nobility of Confucian cuisine, and feel the freshness and grace of Weishan Lake.
Third, marketing planning
The purpose of catering service is to satisfy customers, and only when customers are satisfied can hotels make profits. To do a good job of quality service, it is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate culture atmosphere.
This coincides with the 11th anniversary celebration and the arrival of Christmas. Taking this opportunity, we combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this celebration. Take five stores in Jinan as an example:
First, the purpose of this celebration: to increase the brand influence of the company and enhance its popularity and reputation; Enhance the company image and increase the competitiveness of enterprises; Strengthen the corporate loyalty and centripetal force of company employees; Improve the service awareness and work enthusiasm of all staff; Show the company's cultural background and further enhance the corporate culture of the group company; Improve the company's sales and increase profits; Lay a good foundation for better development in _ _.
II. Time of this celebration: _ _ _ year1February 13 to 22, * * * days 10. Christmas planning can be done together with the celebration to eliminate the date gap. )
3. Location: Five stores in Jinan
Iv. participants: all employees of the company, customers who come to eat, etc.
V. Marketing theme: customer satisfaction, employee satisfaction, management improvement and cultural innovation.
Fourth, the specific program planning
I. sp Scheme
1, "Smile Service". During the celebration, all employees will serve with a smile and be meticulous and patient, so that customers can come on impulse and return with satisfaction, and improve their perceived consumption value.
Planning is as follows:
1February 12 before each store held a mobilization meeting; /kloc-from 0/3 to 22, a "service contest" was held among waiters, and a special page was set up in the lobby, and the "star with the best service of the day" was awarded every day, and material prizes were given;
2. Special price.
(1) a special dish is launched every day, and the sample is not repeated every day.
(2) Add some dishes with the customer's order. If the current consumption is over 100 yuan, add 2 cold dishes; Full 200 yuan plus 4 dishes of cold dishes;
(3) Discount, which is a magic weapon to rapidly increase sales. It is suggested to appropriately discount to stimulate consumption.
3. Gifts and lucky draw. There are plans to distribute the company's anniversary souvenirs and small gifts to enhance the sense of closeness with guests and expand the publicity. The company's unified printing of some anniversary souvenirs requires small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc., which are distributed according to the table.
Lucky Draw Scheme: Theme-"Fish Banquet, Grand Prize, Visit Weishan Lake"
Customers who spend more than 150 yuan on the same day during the celebration period from 13 to 22 can participate. Each store has two first prizes for "One-day Tour of Weishan Lake", which is organized by the company in a unified way, and the winning customers' accommodation and accommodation are completely free; Second prize 1 1 name, red envelope 1 piece, cash 100 yuan; Third prize 100, red envelope for the celebration of the prize shop 1 piece, cash 5 yuan.
Second, the internal marketing plan
Internal marketing is a management strategy, the core of which is to develop employees' customer awareness, and to market internal employees before pushing products and services to the external market. This requires two-way communication between employees, employees and enterprises, * * * to enjoy information, and to use effective incentives.
1, strengthen warmth management within all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, the internal staff marketing will be fixed.
2. essay contest.
Internal staff essay: "My choice-_ _ fish restaurant"
Requirements:
1, the theme revolves around what happened in Weishan Lake Fish House, which can be work experience, feelings, opinions, messages, etc.
2, the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
3. The deadline is1February 20th.
I hope all the staff will contribute actively. The first prize 1 name will be awarded in this essay activity, and the prize will be 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. And focus on the exhibition.
3. Cost-saving competition.
Through a series of activities, re-educate internal employees and improve their enthusiasm.
Third, the product marketing plan
1, while promoting traditional catering, promote couples' packages, business packages, family packages, filial piety packages, etc. For example, couple packages can be launched 18 yuan, 28 yuan, 38 yuan, 48 yuan packages, etc.
2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; Cooking methods are combined with modern people's consumption fashion to make dishes flavor and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.
3. Autumn and winter are good times for nourishing. It is recommended to introduce high-grade nutritious and nourishing dishes.
Fourth, the cultural marketing plan
1, take the opportunity of 1 1 anniversary to publicize the company's corporate culture to consumers and enhance the company's influence among target consumers.
The planning is as follows:/kloc-during the celebration from 0/3 to 22, a large-scale publicity board will be set up, on which the company's spiritual slogan, pictures of Weishan Lake scenery, the production process of fish feast, pictures of branches, messages from company employees, etc. will be posted, so that customers can take "eating" as a kind of enjoyment and forget to return.
2. The atmosphere of the store, including lighting, acoustics, posters, pop, etc.
V. Advertising marketing plan
In the modern society with advanced information, the media is undoubtedly the media that attracts the public's attention. According to the characteristics of different media with different media audiences, hotels should make their own market positioning and target customers positioning reasonably, and choose media to place advertisements reasonably, and should not unilaterally pursue coverage, resulting in the waste of advertisements.
As for the company's celebration, the media generally selected are Qilu Evening News column 1500 yuan, Jinan Times column/600 yuan, TV can advertise for 5 seconds, 15 seconds, and secondly, it can be publicized on the Internet (with preferential fees).
Combine hard advertising with soft advertising, and apply both hard and soft advertising to achieve better results. The specific release can be: once two days before the celebration, once on 13 and once on 18. Use media integration to achieve small input and large output.
Five, the celebration site layout
First, the media used:
Hydrogen balloons, banners, company mascots, large posters, leaflets, display boards, pop (various posters), hostesses, souvenirs, etc.
Second, the appearance of the hotel during the celebration:
Hydrogen balloons are flying in the air with banners; The mascot waves to you warmly; Outside the building, a big banner of "1 1 anniversary celebration" was displayed, as well as a banner of congratulations from the supplier; Set a high-precision ink-jet shop celebration notice board at the entrance; Miss Etiquette issues company anniversary souvenirs; The whole presents a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.
Third, the store landscape:
The waiter is dressed neatly, smiling and enthusiastic; The front desk service is meticulous and patient; The ground light can be used as a guide; The tables and chairs are spotless; Various promotional materials of the company are easy to read; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and give souvenirs.
Let customers enjoy the first-class service of _ _ fish restaurant from beginning to end, leaving a good memory.
VI. Cost Budget
hydrogen balloon
1500 yuan
souvenir
1000 yuan
vertically-hung scroll of calligraphy or painting
200 yuan
Poster of publicity materials
500 yuan
One-day tour of Weishan Lake
2200 yuan
Internal competition
1650 yuan
advertising expense
10000 yuan
total
17050 yuan
Seven, the effect analysis
First, the publicity campaign, the joint celebration of the five stores, is grand, giving consumers a strong sense of memory, causing good word-of-mouth publicity and improving the company's visibility and reputation.
Second, the modeling inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.
Third, through service competition, essay competition and cost-saving competition, we can greatly enhance the sense of belonging and centripetal force of our employees and improve their work enthusiasm.
Fourth, increase the company's turnover through promotion.
5. This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.
Planning for the anniversary party 4 I. Theme of the event:
Brilliant for 12 years, sincere to the new century forever 12 anniversary celebration
Second, the activity time:
1February 30th (Tuesday)-1 March 3rd (Sunday) for 5 days.
Iii. Activities:
12 * * Happy Birthday 100 will give you 30 Year of the Tiger. During the activity, you will get 30 coupons for clothes and department stores when they are over 100, 60 coupons for 200, and small household appliances and photographic equipment 100.
(Express that the goods will not take part in the activity, the membership card will earn normal points, and the celebration voucher will be universal throughout the building and valid for use during the activity.)
Celebration 12 year supermarket is more affordable.
During the event, the supermarket will launch a celebration and washing festival, a big promotion in the Year of the Tiger, and a redemption activity in the Year of the Tiger, and there are special sales, celebration sales, celebration recommendations and other over-value goods waiting for you. The price will definitely make your heart beat, and the new century will be celebrated together.
Every birthday girl born on 20__ _ _ 1 month 1 day will receive a jade pendant with the value of 600 yuan Zodiac on the day of celebration; Any customer born on 1 month 1 day (regardless of age) can get a beautiful souvenir with the original and photocopy of the ID card. (Limited quantity, while stocks last)
Celebration 12 years of good luck
During the celebration, if you spend more than 500 yuan in the new century home appliance hypermarket (the maximum number of tickets is 5), you can participate in the lucky draw with a small computer ticket. First prize 10, one ultra-thin plasma color TV; 20 second prizes, one automatic washing machine; 50 third prizes, one Galanz microwave oven; Fourth prize 150, one water dispenser; 500 fifth prize, a barrel of cooking oil; Participate in a number of prizes, 100% winning, 100% good luck! A word is worth a thousand dollars-a good idea of offering a reward for "arrest"
If you have any good ideas and suggestions for advertising slogans in our shopping malls, please write them down and submit them to the main service desk on the first floor, and participants will be given a beautiful gift; The best idea was awarded to 500 yuan (store celebration voucher) and published in the newspaper New Century Man.
Planning for the anniversary party Chapter 5 First, about the theme of the anniversary activities.
Second, the preparation plan for the anniversary celebration
1, the theme of the anniversary celebration, who will be responsible for the implementation;
2. About the location of the anniversary and the arrangement of all activities;
3, all staff mobilization meeting.
Third, the eight activities of the anniversary celebration
1, the leader delivered a speech, and publicized the company's anniversary ceremony;
2. Top Ten Customer Selection Activities;
3. Top Ten Member Selection Activities;
4, the top ten employees internal selection activities;
5. Anniversary Appreciation Reception;
6. Gala held by Guangzhou Celebration Company, all employees and guests can visit and enjoy;
7. sweepstakes;
Fourth, the annual media publicity plan was finalized, and it was implemented by Guangzhou Activity Executive Company, providing the stage, the host and the staff such as Miss Etiquette.
Fifth, equipment leasing, mainly the atmosphere layout scheme for the anniversary celebration. Specific banners, speakers, lights and video recorders can be rented from Guangzhou opening ceremony planning company, because they often engage in opening ceremony activities and will have these equipment. This kind of activity is different from the new product launch activity of Guangzhou new product launch planning company, which needs to build momentum and promote products through the anniversary.
Sixth, the people who participated in the anniversary celebration
Business leaders, company managers, employees of regional companies, all employees, top ten suppliers, top ten employees and representatives of news media.
Seventh, anniversary detailed work flow and arrangement:
At 7: 00, the celebration company and the event execution company will comprehensively clean the event venue, and no sundries are allowed within the scope of the ceremony;
At 7: 20, the staff of the event execution company will arrange the ceremony platform, and the ceremony platform and audio equipment will be installed in place;
At 8: 00, the performance team is in place, and hydrogen balloons, firecrackers and other work in coordination with the celebration ceremony are all in place;
At 9: 00, all the people attending the ceremony are in place and lined up.
At 9: 0010, the host announced the start of the ceremony;
9: 20 company leaders speak;
At 9: 40, the host announced the list of the top ten suppliers;
10: 00, please ask the company leaders to issue plaques to suppliers;
10: 25 Please ask the company leaders to issue the top ten membership cards to the top ten members;
10: 50 The performance team started to perform;
12: 00 The performance ends;
Planning book for anniversary party 6 I. Activity background:
On the occasion of the 2nd anniversary of the establishment of _ _ Decoration Company, in order to thank all walks of life and consumers for their support and love for the company for two years, we hold _ _ Decoration Festival here, so we choose _ _ Pedestrian Street as the venue.
_ _ is located in the center of _ _ Pedestrian Street, with famous shopping malls at home and abroad, such as Xinyijia and Gome. With the rising of _ _ Pedestrian Street, it will become the most active commercial and leisure shopping area in the urban development of _ _.
At present, the first phase of _ _ has been handed over from the 2 nd of this month, and a small number of owners have begun to decorate. The average daily delivery is 4 sets, and it is expected that the first phase will be delivered in May.
Second, the activity ideas:
On the occasion of the second anniversary of the establishment of _ _ Decoration Company, we thanked new and old customers and held on-site promotion activities. On _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Taking this opportunity, the _ _ decoration company will cooperate with the property delivery in X and X months, and arrange exhibitions on the site in the first phase of _ _, providing free consultation on home improvement, display and promotion of home improvement materials and other activities for the owners. The company will communicate with the owners face to face to achieve the sales purpose.
The whole activity will be divided into three parts: "through train of boutique model house inspection", "decoration consultation grand meeting" and "super preferential reward".
Third, the purpose of the activity:
1, improve the company's popularity and reputation, and expand the company's influence in the industry.
2. As a celebration of the second anniversary of the establishment of _ _ company, on the one hand, it promotes the knowledge of home improvement to consumers; On the one hand, we thank our old customers for their love for _ _ through the form of super preferential rewards, enhance the reputation of _ _ and form new interpersonal communication to increase the on-site passenger flow.
3. Collect customer information through activities to expand the company's customer base.
4. Create direct economic benefits for the company through activities.
IV. Activities:
Theme of the event: "_ _ Decoration Festival —— Celebration of the Second Anniversary of' _ _'"
Campaign slogan: meticulous, careful, caring and zero-distance service.
Activity time: 20__ _ _ _ _ _ _ _ _ _ _ _ _
Venue: _ _ Pedestrian Street Square
Participants: all citizens
Specific content:
(1) Creativity: Introduce common sense and analyze home improvement, so that consumers can understand consumption and trust with confidence!
(2) Content and purpose:
① Explain home improvement with professional knowledge and mass language, and introduce common sense of home improvement, so that consumers can understand how to better decorate their houses.
② Analyze the essential differences (such as post-service and quality) between regular and brand decoration companies, small enterprises and decoration "guerrillas" in the decoration industry at present.
③ Introduce several decoration modes and charging standards of _ _ decoration company, so that owners can understand where the money is spent, and make consumers feel more at ease, at ease and comfortable.
(4) Reveal the dark side of the current decoration and building materials industry, remind consumers to pay attention, and at the same time show how decoration companies do it, increase consumers' trust in the company, which is conducive to consumers' final signing!
(3) Activity site:
Exhibition of works: the works are placed on both sides of the owner's seating position and displayed in a fan shape. The work has a comparison between the design renderings and the real-life drawings, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the price description of the whole (including soft decoration, lamps and household).