With the rise of cuisine across the country, barbecue has become a representative of Chinese food culture. Zibo barbecue as part of the Chinese barbecue culture, has become a hot spot of Chinese food culture in recent years. In recent years, the main reason why Zibo barbecue has suddenly caught fire is due to its unique craftsmanship and fresh unique flavor, which is loved by people. This article will aim to analyze why Zibo barbecue can with barbecue "out of the circle".

1. Geographical factors

The fire of Zibo barbecue was initially due to geographical factors. Zibo is located in the central region of Shandong Province, is a cultural city with a long history, has a heavy culinary culture background. Zibo's geographic environment, climatic conditions and social and cultural development for the development of Zibo barbecue laid a solid foundation.

Zibo is located in the east coast of Shandong Peninsula plains, mild climate, abundant rainfall. This climate environment, suitable for suitable meat breeding, growth and cooking. Zibo is located in the middle of Shandong, since ancient times is the Yellow River civilization and Lu cuisine culture of the confluence. The culinary culture here has inherited a long history, gorgeous and unique, and enduring.

Meanwhile, the prosperity of Zibo barbecue is also inseparable from the humanistic heritage of Zibo. Zibo is a city of humanities, in ancient times, this is the town of Shandong culture, once a small town of Qi, but also one of the important birthplaces of ancient Chinese metallurgical culture. Rich cultural heritage and deep regional culture in the development of Zibo barbecue, played an important role in promoting, and this is Zibo barbecue can rely on regional advantages out of the circle to become one of the prerequisites of China's culinary culture hotspot.

2. Fresh taste and unique technology

The reason why Zibo barbecue can attract so many people, its taste and unique technology can not be faulted.

Zibo barbecue is made from goat meat around the Qingming Festival (a traditional festival), marinated and grilled with specific seasonings. Zibo barbecue has a beautiful taste and aroma, containing a certain salty and spicy flavor, while the meat is tender, not fishy and not stinky. This is also the biggest characteristic of Zibo barbecue meat.

In addition to the taste, Zibo barbecue has a unique process. Relative to the northern duck and roast lamb kebabs, Zibo barbecue is unique in the grilling time and temperature control. Zibo's grill masters in the process of grilling, by constantly turning, adjusting the fire, etc., so that the meat to maintain the best state. The unique process of Zibo barbecue not only preserves the freshness and taste of the meat, but also increases the unique aroma and flavor of the barbecue.

3. Affordable and fun to eat

Zibo barbecue is not only a culinary classic in the eastern part of the country, but the pricing of Zibo barbecue is also moderate, making it very affordable for the public. Compared with the barbecue in Beijing and other big cities, Zibo's barbecue is relatively inexpensive, usually between 15 to 20 yuan. Such an affordable price also makes Zibo barbecue one of the reasons why Zibo is widely favored by young people and the working class.

In addition to the price concessions, Zibo barbecue there is a fun way to eat, "hand-grabbing meat", many young people like to grab the meat with their own hands. This way of eating has also contributed to the popularity of Zibo barbecue. The popularity of Zibo barbecue, but also to make this unique eating method has been promoted, such as "Zibo barbecue festival" and other various barbecue display activities, many Zibo area barbecue stalls also strengthened the publicity way, in the card store inside the increase in the promotion of hand-grasped meat and unique flavor of the publicity, all these initiatives contribute to the equipment Zibo barbecue in consumer Exposure and attraction, making it more recognized by consumers.

4. The power of network communication and media publicity

With the popularization of the Internet and the development of the mobile Internet, network media has become one of the most newsworthy and opinion-guiding means in modern society. Network media has become an important medium to stimulate people's emotions and convey information.

The reason why Zibo barbecue has become rapidly popular in recent years is also due to the popularity of the Internet and mobile Internet. Many food bloggers and travelers, through their blogs, microblogs, WeChat and other channels, publicize and recommend Zibo barbecue, which provides an important impetus for the exposure of Zibo barbecue in social media.

Meanwhile, a variety of media reports have also become another important way of Zibo barbecue exposure in the mass society. For example, in the period when Zibo barbecue is prevalent, all kinds of media will carry out Zibo barbecue related reports, including news reports, program reviews, food programs and so on, this kind of media coverage of publicity can further increase the popularity and attention of Zibo barbecue in the mass population, and create Zibo barbecue as a new era of net red food.

5. Branding and promotion

Branding and promotion is also a very important part of a food promotion. Whether it is Beijing duck, Quanjude or Zibo barbecue, only good branding and promotion can remotely attract consumers.

Zibo barbecue as one of Zibo's well-known barbecue brand, its promotion and dissemination has also been recognized by more and more people. In Zibo, Zibo barbecue meat can be seen in a number of stores, and most of these stores are in the city center of Zibo's location or around the tourist attractions, which laid a solid foundation for the brand promotion of Zibo barbecue meat.

At the same time, in terms of brand promotion, Zibo barbecue also took advantage of the Zibo local government and local business associations and other organizations, to take a variety of promotional methods, such as sponsorship of local food festivals, barbecue competitions, barbecue cultural festivals, in all kinds of public **** place advertising and other promotional methods, so that the brand is widely recognized by the attention of the people and recognized.

Summary:

In short, Zibo barbecue why can with barbecue "out of the circle", the reason for this is a multi-faceted send, a variety of efforts to achieve. Regional factors, fresh taste and unique technology, affordable prices, eating fun, the power of network communication and media publicity, as well as branding and promotion are important reasons why Zibo barbecue can develop at a high speed.

Eventually, the dissemination and development of this cuisine promotes local tourism, culture and economic development, contributes to the promotion of traditional Chinese culture and local specialties of Zibo, and allows more people who love food to taste the deep culinary culture originating in Zibo.