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Different from microfilm and live broadcast, short video production does not have a specific form of expression and team configuration requirements like microfilm, with a simple production process, low production thresholds, strong participation and other characteristics, and more than the live broadcast of the communication value.

The ultra-short production cycle and interesting content have certain challenges for the copywriting and planning skills of short video production teams. Excellent short video production teams usually rely on mature operation of self-media or IP, and in addition to high-frequency and stable content output, they also have a strong fan channel; the emergence of short videos has enriched the form of new media native advertising.

Short videos are high-frequency video content, ranging from a few seconds to a few minutes, played on various new media platforms and suitable for viewing on the move and in short leisure time. The content combines topics such as skill sharing, humor and quirkiness, fashion trends, social hotspots, street interviews, public welfare and education, advertising creativity, and business customization. As the content is short, it can be a separate movie or a series of columns.